Where designers never stop learning 💪

Dive Club is an interview series hosted by Ridd that is designed to unlock knowledge from today's most prolific designers. We go deep into craft, storytelling, tools, design engineering, startups, and much more.

You can find all of the episodes, key takeaways, and bonus resources here 👉 Dive.club

In this pilot episode of The Purge—a bold and unfiltered creative podcast—we dive deep into one of the most pressing issues in Nigeria’s design industry: pricing. From undervaluation of talent to client misconceptions and industry-wide disparities, we explore how pricing structures are impacting designers at every level.

We unpack the root causes of these challenges, spotlight their effects on both emerging and established creatives, and share practical insights on how to navigate the pricing minefield. Whether you’re a young designer finding your footing or a seasoned creative seeking industry reform, this episode offers a raw, honest look at the economic realities of creativity in Nigeria—and how we can collectively shift the narrative.