Why do people give?

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Why do people give?

Mark Phillips

19 episodes

9 months ago

Have you ever wondered what really makes people give to charity – and why they sometimes stop? Well, we’ve got the answers for you in today’s episode of Two Ps on a Pod!Together with Giles Pegram CBE, I’m interviewing Bluefrog’s Head of Research, Amber Nathan who has spent much of the last twenty years interviewing thousands of donors worldwide. This conversation is packed full of insights that will transform your fundraising strategy.Here’s what you’ll learn:• The real emotional drivers that...

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Have you ever wondered what really makes people give to charity – and why they sometimes stop? Well, we’ve got the answers for you in today’s episode of Two Ps on a Pod!Together with Giles Pegram CBE, I’m interviewing Bluefrog’s Head of Research, Amber Nathan who has spent much of the last twenty years interviewing thousands of donors worldwide. This conversation is packed full of insights that will transform your fundraising strategy.Here’s what you’ll learn:• The real emotional drivers that...

Show more...

Episodes (19/19)

Why do people give?

The one where we discuss what donors tell us about why they give with Amber Nathan

Have you ever wondered what really makes people give to charity – and why they sometimes stop? Well, we’ve got the answers for you in today’s episode of Two Ps on a Pod!Together with Giles Pegram CBE, I’m interviewing Bluefrog’s Head of Research, Amber Nathan who has spent much of the last twenty years interviewing thousands of donors worldwide. This conversation is packed full of insights that will transform your fundraising strategy.Here’s what you’ll learn:• The real emotional drivers that...

9 months ago

1 hour 1 minute

Why do people give?

The second part of our Regular Giving discussion

If you’re looking for deeper insights into what’s working (and what’s not) in regular giving, Giles Pegram and I are back with Part Two of our deep dive into all things RG on this new episode of Two Ps on a Pod.Here’s what we’re covering today:Stewardship & Upgrades – How and when to upgrade regular givers, and by how much.Mid-Value Giving & Membership Programmes – The pros, cons, and how to build RG portfolios effectively.1% Attrition Challenge – Can we realistically achieve this? Wh...

9 months ago

55 minutes

Why do people give?

The one where we discuss Regular Giving

🎙️ In Today's Episode: A Deep Dive into Regular GivingJoin us as we explore the fascinating subject of Regular Giving (RG) – from its origins in religious tithing to products like child sponsorship and RoomSponsor. Discover how RG has become a cornerstone for driving sustained, long-term impact.We tackle pressing challenges, such as the overuse of low-value asks and the pitfalls of traditional "urgent" messaging, which can dilute donor engagement. Plus, we delve into the dynamics of donor beh...

9 months ago

1 hour 5 minutes

Why do people give?

Why rebranding for the wrong reasons can cause more harm than good

Charity rebranding "is the easy way to fix the problem, rather than the real way to fix the problem…maybe the brand is its own worst enemy in that particular regard.” That's one of the points made by Michael Birkin, our Guest on Two Ps on a Pod this weekMichael is CEO of KYU, a global collective of creative companies that are focused on tackling some of the world’s most complex problems by harnessing innovation to drive societal and economic change.But it’s very much his time as CEO at I...

1 year ago

48 minutes

Why do people give?

Why has Relationship Fundraising Failed? With Ken Burnett

I'm back with another episode of Two Ps on a Pod with Giles Pegram CBE, and one of my favourite fundraisers, Ken Burnett. In today's episode you'll hear that we chat about the brand-new edition of Ken’s fantastic book on donor-centred fundraising, Relationship Fundraising.You'll hear that we don't tell Ken how brilliant the book is (it is brilliant). Instead, we look critically at why Relationship Fundraising has failed! After all, there are very few significant charities that practice it tod...

1 year ago

1 hour

Why do people give?

Interview with Paul Amadi MBE, Chief Supporter Officer at the British Red Cross

In today’s episode of Two Ps on a Pod, Giles and Mark meet up with Paul Amadi MBE, Chief Supporter Officer at the British Red Cross.In a wide-ranging discussion, we consider the rights and (mainly) wrongs of transactional fundraising, we look at where the Red Cross is looking to innovate and what the future of successful fundraising might look like.Paul shares his thoughts on how a charity can encourage people who give at times of emergency to continue their support when the news media moves ...

1 year ago

1 hour

Why do people give?

How do you learn what's the best thing to do in fundraising?

In our latest podcast, I’m back with Giles to look at how we – as a fundraisers – learn what we should be doing to engage donors and raise more money.One of the problems that we face in the sector is the huge amount of information that’s available advising us on what we should be doing when developing our fundraising plans. Much of it is contradictory and a fair amount of it is downright dangerous!This creates a huge dilemma when trying to work out what’s good advice and what’s bad. So In the...

1 year ago

52 minutes

Why do people give?

Interview with Sir Peter Wanless, CEO of NSPCC

I’m pleased to be able to share Episode 2 of 'Two Ps on a Pod' with Giles Pegram CBE, where we had an incredible conversation with Sir Peter Wanless of NSPCC. We dug deep into the world of fundraising from the unique perspective of a CEO.🎙️ This episode is a must-listen for anyone looking for insider tips on engaging your CEO with your fundraising mission. Did you know Sir Peter dedicates about 40% of his time to fundraising? He’s even sold some of his favorite shirts and abseiled down buildi...

1 year ago

1 hour 2 minutes

Why do people give?

The introduction to Two Ps on a Pod

I've got something special for you today!Over the past few years, I've recorded several Why Do People Give? podcasts with Giles Pegram CBE, which have always been well recieved. We've typically discussed specific issues affecting the sector, such as COVID-19 and the cost-of-living crisis, providing insights and recommendations for fundraisers.However, we both had thoughts about bringing other voices to your attention, both within and outside the sector. So, we've created a new video podcast o...

1 year ago

1 hour 1 minute

Why do people give?

The missing £5 billion one with Giles Pegram

Over the last month, I've shared a series of videos on LinkedIn looking at the reasons behind the fact that since 2005 we've seen individual giving income shrink – in real terms – by £5 billion. I'm joined today by fundraising consultant, Giles Pegram where we dig into the reasons behind this decline and make a few suggestions about what we have to do as a sector if we want to turn things around.

1 year ago

54 minutes

Why do people give?

The Donor Participation Project with Louis Diez

Today's podcast features Louis Diez, the founder of the Donor Participation Project (DPP).Louis set up the DPP with a single goal – to try to reverse the decline in the number of people giving to charity. Until recently, its members have predominantly been US fundraisers, but increasingly, more people from around the world are joining and the group is now 1,500 strong. I recently signed up, and if you listen to what Louis has to say, I think you will too.Membership (which is free) offers acce...

3 years ago

34 minutes

Why do people give?

Why do people give? The supporter experience podcast with Giles Pegram.

It’s been a while, but I’ve moved away from video back to the podcast for another great chat with Giles Pegram.Giles joined me to share his thoughts about what fundraisers should be doing to prepare for 2021. But most importantly, he spoke about a great new project that has produced some essential reading for us all – Fundraising in The Time of Covid-19, recently published by the Chartered Institute of Fundraising’s Supporter Experience special interest group. Giles and I met about ten d...

4 years ago

42 minutes

Why do people give?

The Legacy one with Richard Radcliffe

With legacy fundraising growing at a terrific rate, this was an important time to be able to chat with one of the world's most experienced legacy fundraisers, Richard Radcliffe.Richard has been a fundraiser for over 40 years and for most of that time, his area of focus has been understanding why people leave gifts to charities in their wills.With 32,000 conversations with potential legators over four decades, Richard has a great understanding of what motivates people and what they want to ach...

5 years ago

52 minutes

Why do people give?

Talking to donors during the Coronavirus crisis with Amber Nathan

Today, I'm sharing the first feedback on a Bluefrog research study aimed at finding out what UK donors need from charities during the time of the Coronavirus crisis. It should be emphasised that these are still early days and we expect donor attitudes to further evolve over the coming weeks.Back in February, we launched an independent study into attitudes to giving amongst donors to organisations working with people suffering from neurological disorders. In early March, as soon as we started ...

5 years ago

30 minutes

Why do people give?

The Coronavirus special with Giles Pegram

This is unprecedented territory for fundraisers. Few of us will have experienced anything like this.To help people gets their immediate response into place - before planning commences for the medium to long-term – I thought it would be useful to record a conversation with Giles Pegram. Giles featured in episode one of Why Do People Give? and with 30 years experience of fundraising as Appeals Director at the NSPCC, he is as good a resource as any.Things are changing on a daily basis. What we n...

5 years ago

49 minutes

Why do people give?

The Mid-Level one with Angela Cluff

This is a must-listen for anyone interested in mid-level donors. It's actually a must-listen for everyone, but particularly for those with mid-level donors within their remit.Angela Cluff started out her career at the British Heart Foundation before moving to the NSPCC where she was Head of Major Donor Development. She then became joint head of the Full Stop Campaign and Giles Pegram's deputy. As well as being the Vice-Chair of Oxfam GB, Angela now works as a consultant. There are so man...

5 years ago

1 hour 3 minutes

Why do people give?

The one with Lyndall Stein

Lyndall is a remarkable fundraiser. Her experience includes setting up the UK fundraising operation for the African National Congress when Nelson Mandela was still in prison. She then went on to work for the Terrence Higgins Trust when HIV and AIDS were still beyond treatment before moving on to The Big Issue Foundation.What makes this interview so special is that Lyndall repeatedly had to work without budget and with very little in the way of resources – no computers, no filing systems, no a...

5 years ago

1 hour 14 minutes

Why do people give?

The one with Ken Burnett

This was another treat for me. Ken remains a huge influence on my thinking and this is the first time I’ve been able to dig into who and what influenced him.We kick off with a history of ActionAid. Ken shows how an open mind and the implementation of best practice saw a small niche charity sky rocket in popularity. Pay particular attention to his comments on testing. Plenty to be learned here about innovation and how even the most unconventional recruitment practices can pay dividends.It’s wh...

5 years ago

1 hour 16 minutes

Why do people give?

The one with Giles Pegram

Giles is one of the most successful fundraisers I know. He dramatically changed the fortunes of the NSPCC over the course of three decades, taking them from an income of under £5 million with reserves that would keep them going for just two months to an organisation with a huge national reach and an income of over 140 million a year.You'll find out how he achieved this as he shares his thoughts on how to appoint and work with agencies, how to run successful capital campaigns, the importance o...

5 years ago

1 hour 22 minutes