Have you ever wondered what really makes people give to charity – and why they sometimes stop? Well, we’ve got the answers for you in today’s episode of Two Ps on a Pod!Together with Giles Pegram CBE, I’m interviewing Bluefrog’s Head of Research, Amber Nathan who has spent much of the last twenty years interviewing thousands of donors worldwide. This conversation is packed full of insights that will transform your fundraising strategy.Here’s what you’ll learn:• The real emotional drivers that...
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Have you ever wondered what really makes people give to charity – and why they sometimes stop? Well, we’ve got the answers for you in today’s episode of Two Ps on a Pod!Together with Giles Pegram CBE, I’m interviewing Bluefrog’s Head of Research, Amber Nathan who has spent much of the last twenty years interviewing thousands of donors worldwide. This conversation is packed full of insights that will transform your fundraising strategy.Here’s what you’ll learn:• The real emotional drivers that...
Interview with Paul Amadi MBE, Chief Supporter Officer at the British Red Cross
Why do people give?
1 hour
1 year ago
Interview with Paul Amadi MBE, Chief Supporter Officer at the British Red Cross
In today’s episode of Two Ps on a Pod, Giles and Mark meet up with Paul Amadi MBE, Chief Supporter Officer at the British Red Cross.In a wide-ranging discussion, we consider the rights and (mainly) wrongs of transactional fundraising, we look at where the Red Cross is looking to innovate and what the future of successful fundraising might look like.Paul shares his thoughts on how a charity can encourage people who give at times of emergency to continue their support when the news media moves ...
Why do people give?
Have you ever wondered what really makes people give to charity – and why they sometimes stop? Well, we’ve got the answers for you in today’s episode of Two Ps on a Pod!Together with Giles Pegram CBE, I’m interviewing Bluefrog’s Head of Research, Amber Nathan who has spent much of the last twenty years interviewing thousands of donors worldwide. This conversation is packed full of insights that will transform your fundraising strategy.Here’s what you’ll learn:• The real emotional drivers that...
