Have you ever wondered what really makes people give to charity – and why they sometimes stop? Well, we’ve got the answers for you in today’s episode of Two Ps on a Pod!Together with Giles Pegram CBE, I’m interviewing Bluefrog’s Head of Research, Amber Nathan who has spent much of the last twenty years interviewing thousands of donors worldwide. This conversation is packed full of insights that will transform your fundraising strategy.Here’s what you’ll learn:• The real emotional drivers that...
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Have you ever wondered what really makes people give to charity – and why they sometimes stop? Well, we’ve got the answers for you in today’s episode of Two Ps on a Pod!Together with Giles Pegram CBE, I’m interviewing Bluefrog’s Head of Research, Amber Nathan who has spent much of the last twenty years interviewing thousands of donors worldwide. This conversation is packed full of insights that will transform your fundraising strategy.Here’s what you’ll learn:• The real emotional drivers that...
Why has Relationship Fundraising Failed? With Ken Burnett
Why do people give?
1 hour
1 year ago
Why has Relationship Fundraising Failed? With Ken Burnett
I'm back with another episode of Two Ps on a Pod with Giles Pegram CBE, and one of my favourite fundraisers, Ken Burnett. In today's episode you'll hear that we chat about the brand-new edition of Ken’s fantastic book on donor-centred fundraising, Relationship Fundraising.You'll hear that we don't tell Ken how brilliant the book is (it is brilliant). Instead, we look critically at why Relationship Fundraising has failed! After all, there are very few significant charities that practice it tod...
Why do people give?
Have you ever wondered what really makes people give to charity – and why they sometimes stop? Well, we’ve got the answers for you in today’s episode of Two Ps on a Pod!Together with Giles Pegram CBE, I’m interviewing Bluefrog’s Head of Research, Amber Nathan who has spent much of the last twenty years interviewing thousands of donors worldwide. This conversation is packed full of insights that will transform your fundraising strategy.Here’s what you’ll learn:• The real emotional drivers that...
