Have you ever wondered what really makes people give to charity – and why they sometimes stop? Well, we’ve got the answers for you in today’s episode of Two Ps on a Pod!Together with Giles Pegram CBE, I’m interviewing Bluefrog’s Head of Research, Amber Nathan who has spent much of the last twenty years interviewing thousands of donors worldwide. This conversation is packed full of insights that will transform your fundraising strategy.Here’s what you’ll learn:• The real emotional drivers that...
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Have you ever wondered what really makes people give to charity – and why they sometimes stop? Well, we’ve got the answers for you in today’s episode of Two Ps on a Pod!Together with Giles Pegram CBE, I’m interviewing Bluefrog’s Head of Research, Amber Nathan who has spent much of the last twenty years interviewing thousands of donors worldwide. This conversation is packed full of insights that will transform your fundraising strategy.Here’s what you’ll learn:• The real emotional drivers that...
Lyndall is a remarkable fundraiser. Her experience includes setting up the UK fundraising operation for the African National Congress when Nelson Mandela was still in prison. She then went on to work for the Terrence Higgins Trust when HIV and AIDS were still beyond treatment before moving on to The Big Issue Foundation.What makes this interview so special is that Lyndall repeatedly had to work without budget and with very little in the way of resources – no computers, no filing systems, no a...
Why do people give?
Have you ever wondered what really makes people give to charity – and why they sometimes stop? Well, we’ve got the answers for you in today’s episode of Two Ps on a Pod!Together with Giles Pegram CBE, I’m interviewing Bluefrog’s Head of Research, Amber Nathan who has spent much of the last twenty years interviewing thousands of donors worldwide. This conversation is packed full of insights that will transform your fundraising strategy.Here’s what you’ll learn:• The real emotional drivers that...
