What does it take to build a luxury brand that lasts nearly four decades? In this episode of Unicorn Campaigns, Jake “The Wizard” Tlapek sits down with Jack Georges, founder of his namesake leather goods company, to uncover the grit, discipline, and timeless craftsmanship that built a high-end brand long before the internet changed everything. From starting out as an immigrant working 80-hour weeks for $2.50 an hour to running his own U.S. manufacturing operation, Jack’s story is one of resilience, adaptation, and relentless focus on quality. Together, Jake and Jack dig into: Why Jack put his own name on the brand and why it still matters 38 years later How growing up around shoemakers shaped his obsession with craftsmanship The lessons of working every job from factory floor to VP before starting his own business Why he defines “rich” not by income but by how much you save The shift from retail partners to direct to consumer online sales How to maintain premium positioning when cheaper competitors flood the market The role of integrity, consistency, and lifetime guarantees in building repeat customers Why your customer, not your title, is the real boss 🎯 Whether you’re building an e-commerce brand, launching a luxury product, or just starting out, this episode is packed with timeless wisdom on growth, resilience, and staying true to your craft. 🔔 Subscribe for more real stories of brand builders, trailblazers, and innovators who turned sparks into Unicorn Campaigns. 📣 Connect with us:Jake “The Wizard” Tlapek on TikTok: @jakethewizardJack Georges: JackGeorges.com

What do Tommy Hilfiger, Warby Parker, and a viral TikTok account have in common? In this episode of Vox & Coin, Jake “The Wizard” Tlapek and Dave Valentine tackle the age-old business question: Can you fake it till you make it? From puffing up early client rosters to pulling all-nighters for projects they had no idea how to complete, Jake and Dave share raw stories of when they stretched the truth—and how it shaped their businesses. They also break down: The Tommy Hilfiger billboard stunt that launched a fashion empire overnight How Warby Parker scaled demand before solving logistics The Kickstarter campaign that raised $1.8 million with no plan in place Why “calling the future into the present” can be a growth strategy Jake’s accidental TikTok growth hack that turned into real clients The fine line between projecting confidence and flat-out lying When it’s smarter to lean on authenticity instead of pretending Plus: Lessons from Elon Musk, Gary Vee, and even taco trucks on when to project bigger than you are—and when to just own your size. 🎯 Whether you’re a founder, marketer, or side-hustler with big dreams, this episode unpacks the psychology, strategy, and pitfalls of “faking it” on your way to the top. 🔔 Subscribe for more marketing hot takes, business breakdowns, and legendary brand stories. 📣 Connect with us:Jake “The Wizard” Tlapek on TikTok: @jakethewizardDave Valentine: @realdeval on TikTok, Instagram, Twitter, and LinkedIn 🎧 Listen on Spotify, Apple Podcasts, Stitcher, and more. 📡 Also check out our other shows:Unicorn Campaigns – Real success stories from real brandsThe Last Drop – Creative business strategy meets barstool banter

What do melamine plates, rainy camping trips, and a stubborn streak have in common? In this episode of Unicorn Campaigns, Jake “The Wizard” Tlapek sits down with OLPRO founder Daniel Walton to uncover how he went from doodling rejected product ideas in corporate meetings to building one of the UK’s most recognizable camping brands. Daniel shares the bold leap from retail to direct-to-consumer e-commerce—starting with no money, no safety net, and a deep love for the outdoors. The two dig into: How starting small (with low-cost products) paved the way for premium tents and gear The power of designing everything in-house to stand out in a crowded market Why moving to D2C transformed OLPRO’s brand voice and customer loyalty How real-world events, PPC, and content marketing drive both first-time and repeat sales The importance of building a “tribe” and keeping customers engaged long after the purchase Lessons learned from big mistakes—and how saying “yes” to one thing can mean saying “no” to what matters most OLPRO’s 2025 vision: refreshed hero products, sustainable design, and 150+ smart accessories 🎯 Whether you’re an e-commerce founder, outdoor enthusiast, or just someone chasing a bold idea, this episode is packed with inspiration, practical strategy, and proof that big brands can start with small, scrappy moves. 🔔 Subscribe for more real-world brand stories, growth strategies, and marketing insights that take campaigns from spark to unicorn status. 📣 Connect with us:Jake “The Wizard” Tlapek on TikTok: @jakethewizardDaniel Walton: OLPROShop.com + @OLPRO on Instagram and Facebook

What do a donut, an alligator, and a billion-dollar search engine have in common? SEO.In this episode of Vox & Coin, Jake “The Wizard” Tlapek and Dave Valentine unpack how AI, Google’s lawsuits, and a wave of seismic algorithm updates are transforming SEO—and what that means for brands in 2025. Jake breaks down the massive pre-AI shifts that changed SEO forever: from Google’s Helpful Content updates to the “spam purge” that tanked traffic for even well-established sites. Then, the duo dives into the AI revolution—how Google’s AI Overviews and soon-to-launch AI Mode are changing the click-through game, why “alligator” graphs have SEOs sweating, and which industries will feel the biggest hit. You’ll also learn: The difference between keyword-driven SEO and Google’s new semantic, topic-centric model Why long-tail keywords are more valuable than ever (and how to pyramid your way to top rankings) How Reddit and TikTok became SEO powerhouses overnight Why diversifying your acquisition channels is no longer optional How AI is splitting SEO into brand-building vs. conversion-driving searches Where the next big search opportunities are hiding (hint: it’s not just Google) Plus: Dave and Jake get real about the brands crushed by algorithm changes, why Bing conversions are secretly higher, and how to “future-proof” your visibility in a world where search is fragmenting faster than ever. 🎯 Whether you’re a founder, marketer, or SEO pro, this episode is your blueprint for staying visible—and profitable—through the biggest shake-up in search history. 🔔 Subscribe for more marketing deep dives, hot takes, and behind-the-scenes strategy breakdowns. 📣 Connect with us:Jake “The Wizard” Tlapek on TikTok: @jakethewizardDave Valentine: @realdeval on TikTok, Instagram, Twitter, and LinkedIn 🎧 Listen on Spotify, Apple Podcasts, Stitcher, and more. 📡 Also check out our other shows:Unicorn Campaigns – Real success stories from real brandsThe Last Drop – Creative business strategy meets barstool banter

In this episode of Unicorn Campaigns, we dive deep with Steve, co-founder of Kuleana Rum Works, on how a sailing trip through the Caribbean turned into a mission to redefine what rum could be. We explore how a sip of agricole rum led Steve and his wife back to Hawaii to start a distillery rooted in heritage, excellence, and responsibility. Steve unpacks how hard choices lead to an easier life and how that principle shapes every decision at Kuleana, from farming heirloom sugarcane to creating additive-free spirits. We discuss: Why most rum is made with flavors and colors—and how Kuleana does it differently The cultural philosophy of kuleana and how it shapes the company’s values How to win in a crowded market by building something truly world-class Why “additive-free” is the future macro-category in spirits How long-term thinking, reciprocity, and honoring land can scale to billion-dollar businesses Whether you’re a founder, a marketer, or a lover of craft spirits, this episode will expand your thinking on business, branding, and doing good while doing well. 🌺 Visit: kuleanarum.com📍 Distillery & farm: Big Island, Hawaii🍹 Bar & restaurant: Kuleana Rum Shack

In this episode, Jake and Dave sound off on one of the most frustrating trends in branding: everyone trying to look, feel, and market like Apple. From solar companies with identical sun logos to jewelry brands mimicking Silicon Valley minimalism, it’s time for a wake-up call: your brand isn’t standing out; it’s disappearing. They break down what real brand differentiation looks like, how to play to your strengths (instead of chasing someone else’s), and why features, price, and experience are the only levers that matter—until your brand actually has power. 💡 Topics include: Why most brands shouldn’t compete on brand (yet). How to win on price without racing to the bottom (hello, Costco’s chicken). Lessons from Dollar Shave Club, Liquid Death, and purple lawn trucks. How big brands can learn from the little guys (looking at you, MLB). The dangerous groupthink of internal marketing teams. What companies like Jaguar get right, and very wrong, about taking brand risks. Whether you're at $500K or $50M and aiming to scale, this episode is packed with hot takes, strategy, and the reminder that brand isn’t just what you say. It’s how you behave, look, and show up every day. 👉 Subscribe for more irreverent takes and real insights on growing brands that actually matter.

In this episode of The Last Drop, your host Jake "The Wizard" Tlapek is joined by a longtime friend, colleague, and first-time guest Josh Joseph. Together, they dive headfirst into the brilliant madness that is The BroDega—a local sandwich shop concept that combines high-quality food with low-pressure, stylized micro-chat therapy sessions. It's not quite a tavern, not quite a café, but something brand new that’s part lounge, part community hub, and all about the vibe. They explore: The psychology and marketing potential behind a "third place" in today’s remote-work world. Why younger generations are primed for casual, supportive conversation—especially when paired with truffle sandwiches. Whether or not this idea is really just a tavern in disguise (spoiler: maybe, but also definitely not). Wild ideas like TikTok booths, color-coded bro-chat signals, and how to gamify loyalty with hostess "badges." The importance of being brave in marketing and how swinging for the fences creates unforgettable brands. Of course, all of this is washed down with a taste test and review of Glen Ry’s 12-Year Aged Japanese Mizunara Oak Cask-Finished Scotch (Jake) and a hot plug for Raven’s Brew Deadman’s Reach Coffee (Josh). Whether you're a business dreamer, an introvert in need of connection, or just in it for the sandwich ideas, this episode is packed to the crust with insights, laughs, and unexpected takes. As always, we run it down to the last drop. Guest Links🧠 Connect with Josh Joseph on LinkedIn More From The Wizard🎙️ Follow The Last Drop and check out our other shows on the Vox & Coin Network: Vox & Coin Unicorn Campaigns

What happens when a micro creamery with punk rock roots turns its 10-year anniversary into a full-blown cultural campaign? In this episode of Unicorn Campaigns, host Jake Tlapek sits down with Jim Harper, Chief Marketing Officer of Clementine’s Ice Cream, to unpack one of the most unforgettable brand activations you’ve never heard of. From a rock hitting his window at the top of the episode to tales of gooey butter cake and vinyl records, Jim shares how Clementine’s has scaled from a single location to a network of micro creameries while maintaining their hand-crafted identity. But the real highlight? Their anniversary campaign, “Tasty Tracks on Wax”—a vinyl record featuring 12 original songs about ice cream, created by St. Louis artists and distributed to customers. The result was less about direct ROI and more about becoming part of people’s lives—and their living rooms. Jake and Jim also explore: 🍨 The difference between a creamery and a micro creamery. 🎶 How experiential marketing becomes brand permanence. 📈 Why sometimes, Facebook (yes, really) still pulls massive local weight. 📦 How Clementine’s leverages Goldbelly to go national. 📊 The evolving role of data and media agility in retail marketing. If you’re a brand builder, product marketer, or just want to geek out about ice cream and integrated campaigns that break the mold, this episode is your jam. 🔗 Mentioned: Clementine’s Ice Cream Order via Goldbelly Featured band: Petty Grievances 🎙️ Subscribe to Unicorn Campaigns on your favorite podcast app, and check out other shows on the Vox & Coin Media Network.

In this episode, we dive deep into the art and science of marketing messaging and branding. Join us as we explore: The power of “depositioning” and how clever messaging can set your brand apart. Real-world examples from Wendy’s, Taco Bell, Burger King, and more The psychology behind memorable ad campaigns and why some taglines stick for decades. How to craft messaging that resonates with your audience and drives results The importance of testing, iteration, and finding your unique voice in a crowded market. Hilarious stories, industry insights, and practical tips for business owners, marketers, and creatives. Whether you’re a small business owner, a marketing professional, or just love great advertising, this episode is packed with actionable advice and entertaining banter. 👍 If you enjoy the show, don’t forget to like, subscribe, and leave a comment! 🔔 Follow us on Twitter, TikTok, Instagram, and LinkedIn for more content and updates. Find Jake at @TheWizardMarketing Connect with Dave at @realDval. Thanks for watching!

What happens when a traditional, slow-moving industry gets a bold shake-up? In this episode of Unicorn Campaigns, we talk with Vicki and Claire from Peter’s Cleaners—the UK’s first dry cleaner to combine in-shop services with innovative 24/7 drop-off and pick-up pods. Vicki shares her journey of leaving city life in 2016 to take over a small-town dry cleaner and transform it into a modern, tech-forward brand. From discovering that the dry cleaning industry was stuck in outdated habits to pioneering a pod-based system (inspired by Costa Express coffee machines), Vicki’s vision brought convenience, scalability, and fresh energy to a decades-old business model. Claire walks us through their cheeky, conversation-starting marketing campaigns—featuring memorable lines like “Drop Your Trousers” and “Talk Dirty to Me”—that cut through the noise and made the local community not just customers, but investors. We dive into how they successfully raised funds through crowdfunding, leveraging a combination of hyper-local trust, brand refresh, and paid ads to bring their pods to life. You’ll hear: The story behind their 24/7 dry cleaning pods and the challenges of introducing a new model to a traditional market. How humor and clever headlines drove adoption in an industry not known for creativity. The inside scoop on their crowdfunding campaign, from brand refresh to investor engagement. Lessons learned from navigating COVID-era setbacks and staying resilient while 40% of their competitors closed shop. This episode is packed with inspiration for any entrepreneur looking to modernize a traditional business while building deep community connections. Learn more about Peter’s Cleaners https://peterscleaners.co.uk/  

Ever wondered why some brands are unforgettable while others fade into obscurity? In this episode of Vox & Coin, Dave Valentine and Jake “The Wizard” Tlapek dive deep into the power of branding—what makes it work, why it fails, and how even the boldest rebrands (looking at you, HBO Max) can sometimes backfire. From Mr. Rogers’ sweaters to Dave Grohl lookalike contests, Walter Cronkite prank calls, and the timeless lessons of The Beatles, we cover why brand consistency matters—and how evolving without losing your core identity is one of the hardest business challenges out there. We break down: What a brand really is (hint: it’s not just your logo). The difference between a brand refresh vs. a full-on rebrand. How boardroom decisions (like HBO Max becoming just "Max") can kill decades of brand equity. When to consider a rebrand and the risks vs. rewards. Why internal branding matters as much as external branding—sometimes even more. Real-world brand wins and failures, from Vans and Wendy’s to Monday.com. If you’re a founder, entrepreneur, or marketing leader, this episode is packed with practical insights and fun stories that’ll change how you think about your brand. Subscribe for more Vox & Coin episodes – where business, marketing, and culture collide with humor and real-world experience. Follow us: Dave Valentine: @RealDVal | Instagram | LinkedIn Jake "The Wizard" Tlapek: @TheWizardMarketing

Welcome to another episode of The Last Drop – where business ideas flow as smoothly as the drinks we pour! 🍹 In this episode, Jake and Dave are joined by special guest Phil to create and tear apart a bold new concept: “The Soundry” – a multi-location boutique music store fused with a lounge, bar, and live music venue. From gear testing in private recording booths to live performances where the instruments on stage go on sale (at a discount!), we’re building a hybrid business that reinvents the music retail experience. Along the way, we dive into: Why Guitar Center’s sterile vibe needs an upgrade. How to integrate e-commerce, in-store experiences, and live events into one killer brand. The genius of “No Starving Artists” – a low-cost meal that brings in musicians and builds community. Marketing hooks like open mic battles, QR-code-driven instant gear purchases, and festival tie-ins. Creating a space that’s not just a store or venue – but a music culture hub. Of course, no episode of The Last Drop is complete without drinks! This week, we’re sipping on Kuleana Rum, an all-organic Hawaiian sugarcane rum that’s smooth enough to enjoy straight – but perfect for mixing, too. If you love big ideas, creative business building, and a good pour, you’ll want to stay until the end. Cheers, and don’t forget to subscribe!👉 Follow Vox & Coin Network for more shows like this: https://www.youtube.com/@VoxandCoin👉 Try Kuleana Rum: https://kuleanarum.com/

In this episode of Unicorn Campaigns, Dave sits down with Adam, the founder of Blanka, a game-changing platform that empowers anyone to launch or scale a beauty product line with ease, zero minimums, and minimal risk. From premium North American-made products to seamless fulfillment, Blanka merges the power of high-quality private labeling with the efficiency of dropshipping—helping creators, influencers, and businesses bring their brand visions to life. Adam shares the journey behind Blanka’s success, revealing how the team built a product-led growth strategy fueled by SEO, discoverability, and strategic partnerships with platforms like Shopify and Wix. He also dives into the psychology of cosmetics during economic downturns, explaining the “Lipstick Index” and how beauty products remain resilient and recession-proof. Listeners will discover: How Blanka simplifies the process of launching custom beauty products. Strategies for acquiring high-intent customers through content and app ecosystems. Insights into consumer behavior, side hustles, and why small luxuries thrive during tough economic times. A powerful success story of a fitness entrepreneur who scaled a six-figure beauty brand by leveraging Blanka’s platform. Whether you’re an aspiring entrepreneur or an established brand seeking innovative ways to expand, this episode is packed with inspiration and actionable takeaways. Check out Blanka: blanka.co Follow Blanka on socials: @blankabrand 👉 Hit subscribe, drop a comment, and don’t forget to check out our other shows. 📲 Follow Jake (@thewizardmarketing) and Dave (@realdeval) on all the socials.

In this candid, hilarious, and thought-provoking episode, Jake and Dave crack open one of their wildest client stories yet about marketing products—yes, it involves adult diapers... for very consenting adults. 😳 When a staff member quit over the campaign and awkward conversations abounded, it sparked a bigger question every marketer, agency, and brand rep eventually faces: Can you ethically and effectively market a product you don’t personally agree with—or would never use yourself? Along the way, we explore: The surprising reality of niche consumer communities Whether being outside the audience makes you a better marketer Stories from Viagra-Cialis infused honey, political campaigns, and furry fandoms The tension between stereotyping vs. nuanced marketing What makes a brand truly rebellious (Liquid Death, Wendy’s Twitter, and more) How to market to the heretics within your audience This episode is a masterclass in uncomfortable truths, bold branding, and the messy magic of connecting with real humans—even when things get weird. 💬 If you’ve ever wrestled with a questionable product or debated your brand’s moral line, this one’s for you. 👉 Hit subscribe, drop a comment, and don’t forget to check out our other shows: 🦄 Unicorn Campaigns – Deep dives into wildly successful marketing strategies 🍸 The Last Drop – Building fake businesses with real marketing strategies before finishing our drinks 📲 Follow Jake (@thewizardmarketing) and Dave (@realdeval) on all the socials. 

In this episode of The Last Drop, Jake Tlapek and Dave Valentine kick things off with bloopers and bevs—this time, sipping on Deschutes Tropical Fresh IPA—before diving deep into their latest business invention: AWEAR, an emotionally intelligent jewelry line that tracks your mood and connects you with your social circle based on emotional syncing. This isn't just a wearable. It’s a fully imagined social wellness platform that starts with mood-tracking rings and necklaces and ends with real-time emotional connectivity, privacy-protected passive listening, and friend alerts when someone in your circle needs a check-in—or a celebration. They explore: Wearables that glow based on mood (and connect like mood rings for grown-ups). How to roll out a community-first, invite-only launch strategy. Monetization models including crypto rewards, wellness subscriptions, and Apple Watch integration. VC pitch considerations, team-building, and phased development plans. Expansion into mental health support, supplement delivery, AI-driven conversations, and potential celebrity integrations (Paul Rudd, anyone?). The fine line between meaningful innovation and Black Mirror dystopia. It’s a wild ride of tech, empathy, and business smarts—so grab a drink, wear your feelings on your wrist, and don’t miss this one. 🎧 The Last Drop is part of the Vox & Coin Media Network. Listen on Spotify, Apple Podcasts, YouTube, or wherever you get your fix. Follow Jake (@thewizardmarketing) and Dave (@RealDVal) for more.

In this flavorful episode, we crack open a cold one with Shakeel Radford, co-founder of Our Culture Brewing, to explore how craft beer can be more than a beverage—it can be a vessel for culture, community, and authentic storytelling. Shakeel walks us through the journey of Our Culture Brewing’s partnership with Creature Comforts and how their residency program led to a third stunning can release—crafted with purpose, not just design. We talk shop about direct-to-can printing, launching their largest 80-barrel batch, and the challenges of growing a brand that honors West African traditions with ingredients like fonio while standing out in an industry that’s shrinking. From garage brews and competitive taste tests between co-founders, to distributing across 103+ retail locations in Georgia and beyond, Shakeel reveals what it takes to build a Black-owned brewery grounded in intentionality, representation, and high-quality beer. We also dive into the deep work of market research, flavor curation, and why Our Culture is committed to elevating others through education, grants, and transparency. This episode is a must-listen if you care about authentic brand positioning, crafting culture, or just want to hear how four friends are changing the face of brewing—one pour at a time. Highlights include: The origin story rooted in friendship and community. How farm-to-glass partnerships bring intentionality to every batch. The blueprint for scaling through collaboration (not just capital). The emotional weight of creating a safe space for underrepresented beer lovers. Why their first solo-branded product may reshape the Southeast craft beer scene. Grab your glass—this is a toast to change, craft, and culture. 🍻

What do a blank email, a shame bell, and a ruined Disney vacation have in common? In this episode of Vox & Coin, Jake “The Wizard” Tlapek and Dave Valentine dive deep into how brands big and small can bounce back from PR blunders, bad reviews, and full-blown corporate misfires—and even come out stronger. Jake shares the hilarious story of sending a blank email to 7,000 people… and how it turned into a lead-generating conference masterstroke. The duo also breaks down: Why mistakes are inevitable (especially when you're moving fast) What separates brands that recover from those that crumble How Disney turned a poop-filled disaster into lifelong brand loyalty How Tylenol’s 1982 crisis management still sets the gold standard Why bad reviews hurt more than good ones help—and how to respond when a rando drags your name in the comments Plus: The power of sincere apology, how delight turns into loyalty, and the psychology behind why we forgive brands that care. 🎯 Whether you're a founder, marketer, or customer service lead, this episode is a playbook for turning your next screw-up into a story worth sharing. 🔔 Don’t forget to subscribe for more marketing stories, hot takes, and unicorn campaign breakdowns. 📣 Connect with us: Jake “The Wizard” Tlapek on TikTok: @jakethewizard Dave Valentine: @realdeval on TikTok, Instagram, Twitter, and LinkedIn 🎧 Listen on Spotify, Apple Podcasts, Stitcher, and more. 📡 Also check out our other shows: Unicorn Campaigns – Real success stories from real brands The Last Drop – Creative business strategy meets barstool banter #marketingpodcast #brandstrategy #crisisPR #customerexperience #VoxAndCoin #businessgrowth #contentmarketing #marketingmistakes #podcastclips

Welcome back to The Last Drop – where the drinks are strong, the ideas are stronger, and we take fake businesses way too far 🍸 This week, Jake and Dave crack open a bottle of Me Familia Flores Tequila Reposado Cristalino (with a sneaky bonus shot in the cap) and dream up one of our favorite B2B SaaS ideas yet: Refiner. 👉 Refiner is an AI-powered tool that analyzes how your team actually uses your software — identifying underused tools, time-wasting features, and efficiency black holes — and turns that data into cost-saving, productivity-boosting insights. It’s like CRO for your internal tech stack. But we don’t stop there. We dive into: How to build a product that sells itself (especially to CFOs) Why screen recording might beat API integrations The sneaky way to sell your data back to the SaaS platforms themselves The exit play (hello, Microsoft?) And why this product could evolve into a whole damn software ecosystem Oh, and we definitely pitch turning it into an AI agent training company while we’re at it. Because of course we do. 🍹 Come for the tequila, stay for the tech dreams. 🥃 Hit play, finish your glass, and if you build Refiner, we want our cut. 🎧 Don’t miss an episode — we drop every M/W/F on the Vox & Coin Network. 📲 Subscribe for more fake business brilliance. 💬 Tried the tequila? Built the SaaS? Let us know in the comments. 🎙 Follow us: Jake “The Wizard” Tlapek → @thewizardmarketing everywhere Dave Valentine → @realdeval (Twitter, TikTok, Insta) | LinkedIn: Dave Valentine 👀 Find more of our shows at [Vox & Coin Media Network] #TheLastDrop #B2BSaaS #StartupIdeas #TechStack #Efficiency #AItools #FakeBusinessRealVibes #TequilaAndTech

What if retail wasn’t just about selling products—but about creating community? In this episode of Unicorn Campaigns, we sit down with the visionary behind ShareFront, a revolutionary co-retail platform that’s redefining how brands show up IRL. Our guest went from leasing stores in NYC to building curated retail ecosystems—called The Den—where like-minded but non-competing brands thrive under one roof. From international DTC brands struggling to break into U.S. retail to creatives who’ve never run a storefront, ShareFront offers a fully managed, low-risk launchpad that delivers more than just foot traffic—it delivers synergy. You’ll hear: The origin story: from COVID pause to co-retail power play. How ShareFront matches brands with aesthetic and values alignment using proprietary tech. The genius behind cross-pollinating followings—where one brand’s 30k Instagram fans meets another’s 2 million. How department stores inspired the vibe, but not the model. Why today’s consumers crave something deeper—and how retail became the new religion. Plus, discover what’s next as ShareFront explores wellness-based locations, dating app activations, and other unexpected verticals. 🔗 Learn more: thesharefront.com📸 Instagram: @sharefront | @theden If you’re a brand ready to build community and drive sales, this episode will change how you think about physical retail.

So... you’ve got the best football (yes, soccer) clubs in the world playing on U.S. soil, with a $100M prize on the line and somehow the stadiums are half empty. What gives? In this episode of Vox and Coin, Jake “The Wizard” Tlapek and Dave “Definitely-Not-in-Red” Valentine break down the marketing missteps, media rights mayhem, and why Gen Z is choosing YouTube over UEFA. We talk Club World Cup confusion, live sports strategy, streaming platform struggles, and what the Savannah Bananas can teach FIFA about filling seats and capturing hearts. 👕 Spoiler: merch and spectacle matter more than you think. 💡 Topics include: The invisible marketing of the Club World Cup How FIFA lost the plot on U.S. soil Why the Savannah Bananas are the blueprint for sports entertainment The death of linear TV (except for live sports) What every brand can learn from banana suits, anime shoutouts, and T-ball theatrics 🎧 Listen for fun. Stay for the breakdown of how to actually build buzz, sell tickets, and make people care. 👇 Drop a comment and tell us: would you go see a $100M match in your city? Or are you streaming something else entirely? 🔔 Subscribe to Vox and Coin for more spicy takes on marketing, media, and making magic out of missed opportunities. 📱 Follow us everywhere: @thewizard.marketing | @realdeval #FIFAClubWorldCup #SportsMarketing #VoxAndCoin #SavannahBananas #StreamingWars #SoccerInUSA #MarketingFail #ContentStrategy #BlueyIsKing