In this episode of The Last Drop, your host Jake "The Wizard" Tlapek is joined by a longtime friend, colleague, and first-time guest Josh Joseph. Together, they dive headfirst into the brilliant madness that is The BroDega—a local sandwich shop concept that combines high-quality food with low-pressure, stylized micro-chat therapy sessions. It's not quite a tavern, not quite a café, but something brand new that’s part lounge, part community hub, and all about the vibe. They explore: The psychology and marketing potential behind a "third place" in today’s remote-work world. Why younger generations are primed for casual, supportive conversation—especially when paired with truffle sandwiches. Whether or not this idea is really just a tavern in disguise (spoiler: maybe, but also definitely not). Wild ideas like TikTok booths, color-coded bro-chat signals, and how to gamify loyalty with hostess "badges." The importance of being brave in marketing and how swinging for the fences creates unforgettable brands. Of course, all of this is washed down with a taste test and review of Glen Ry’s 12-Year Aged Japanese Mizunara Oak Cask-Finished Scotch (Jake) and a hot plug for Raven’s Brew Deadman’s Reach Coffee (Josh). Whether you're a business dreamer, an introvert in need of connection, or just in it for the sandwich ideas, this episode is packed to the crust with insights, laughs, and unexpected takes. As always, we run it down to the last drop. Guest Links🧠 Connect with Josh Joseph on LinkedIn More From The Wizard🎙️ Follow The Last Drop and check out our other shows on the Vox & Coin Network: Vox & Coin Unicorn Campaigns