In this episode of Unicorn Campaigns, Dave sits down with Adam, the founder of Blanka, a game-changing platform that empowers anyone to launch or scale a beauty product line with ease, zero minimums, and minimal risk. From premium North American-made products to seamless fulfillment, Blanka merges the power of high-quality private labeling with the efficiency of dropshipping—helping creators, influencers, and businesses bring their brand visions to life. Adam shares the journey behind Blanka’s success, revealing how the team built a product-led growth strategy fueled by SEO, discoverability, and strategic partnerships with platforms like Shopify and Wix. He also dives into the psychology of cosmetics during economic downturns, explaining the “Lipstick Index” and how beauty products remain resilient and recession-proof. Listeners will discover: How Blanka simplifies the process of launching custom beauty products. Strategies for acquiring high-intent customers through content and app ecosystems. Insights into consumer behavior, side hustles, and why small luxuries thrive during tough economic times. A powerful success story of a fitness entrepreneur who scaled a six-figure beauty brand by leveraging Blanka’s platform. Whether you’re an aspiring entrepreneur or an established brand seeking innovative ways to expand, this episode is packed with inspiration and actionable takeaways. Check out Blanka: blanka.co Follow Blanka on socials: @blankabrand 👉 Hit subscribe, drop a comment, and don’t forget to check out our other shows. 📲 Follow Jake (@thewizardmarketing) and Dave (@realdeval) on all the socials.