Ever wondered why some brands are unforgettable while others fade into obscurity? In this episode of Vox & Coin, Dave Valentine and Jake “The Wizard” Tlapek dive deep into the power of branding—what makes it work, why it fails, and how even the boldest rebrands (looking at you, HBO Max) can sometimes backfire. From Mr. Rogers’ sweaters to Dave Grohl lookalike contests, Walter Cronkite prank calls, and the timeless lessons of The Beatles, we cover why brand consistency matters—and how evolving without losing your core identity is one of the hardest business challenges out there. We break down: What a brand really is (hint: it’s not just your logo). The difference between a brand refresh vs. a full-on rebrand. How boardroom decisions (like HBO Max becoming just "Max") can kill decades of brand equity. When to consider a rebrand and the risks vs. rewards. Why internal branding matters as much as external branding—sometimes even more. Real-world brand wins and failures, from Vans and Wendy’s to Monday.com. If you’re a founder, entrepreneur, or marketing leader, this episode is packed with practical insights and fun stories that’ll change how you think about your brand. Subscribe for more Vox & Coin episodes – where business, marketing, and culture collide with humor and real-world experience. Follow us: Dave Valentine: @RealDVal | Instagram | LinkedIn Jake "The Wizard" Tlapek: @TheWizardMarketing