Value Creators

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Value Creators

Hunter Hastings

79 episodes

10 hours ago

Customer experience is the new gold — valuable, and becoming more valuable. In this episode of The Value Creators Podcast, Hunter Hastings speaks with Sujay Saha, CEO of Cortico-X, a leader in experience design, to explore how the world’s most forward-thinking companies are reshaping customer experience in the AI era. Sujay introduces a new discipline — experience-led architecture — where strategy, design, and technology converge to create experiences that reflect customer needs instead of re...

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Entrepreneurship

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Customer experience is the new gold — valuable, and becoming more valuable. In this episode of The Value Creators Podcast, Hunter Hastings speaks with Sujay Saha, CEO of Cortico-X, a leader in experience design, to explore how the world’s most forward-thinking companies are reshaping customer experience in the AI era. Sujay introduces a new discipline — experience-led architecture — where strategy, design, and technology converge to create experiences that reflect customer needs instead of re...

Show more...

Entrepreneurship

Episodes (20/79)

Value Creators

Episode #78. The Future of Customer Experience Design: Integrating Emotion, Empathy, and Data with Sujay Saha

Customer experience is the new gold — valuable, and becoming more valuable. In this episode of The Value Creators Podcast, Hunter Hastings speaks with Sujay Saha, CEO of Cortico-X, a leader in experience design, to explore how the world’s most forward-thinking companies are reshaping customer experience in the AI era. Sujay introduces a new discipline — experience-led architecture — where strategy, design, and technology converge to create experiences that reflect customer needs instead of re...

10 hours ago

48 minutes

Value Creators

Episode #77. How to Think Like a 10-Figure Founder and Build a Brand That Outlasts You — A Conversation with Doug Crowe

What do billion-dollar founders see that the rest of us don’t? What separates those who build legacies from those who just build businesses? And how can storytelling—not just strategy—be the most powerful tool for influence and growth? In this episode of the Value Creators Podcast, Hunter Hastings talks with Doug Crowe, brand strategist and founder of Author your Brand, to unpack the timeless principles that define the world’s most successful entrepreneurs. Doug has worked with hundreds...

1 week ago

47 minutes

Value Creators

Episode #76. Bureaucracy vs. Entrepreneurship: How Bureaucratic Thinking Destroys Value Creation with Ryan Turnipseed

In this episode of The Value Creators Podcast, Hunter Hastings speaks with Ryan Turnipseed about the greatest enemy of entrepreneurial value creation: bureaucracy. Value creation is a universal economic goal, so how and why have bureaucratic restraints emerged, and why are they so resistant to innovation? Drawing on the contrasting theories of James Burnham and Ludwig von Mises, Ryan explains how managerialism and bureaucratic systems suppress innovation, limit consumer sovereignty, and redir...

3 weeks ago

50 minutes

Value Creators

Episode #75. From Structure to Flow: How Organizations Evolve Beyond Industrial-Era Mindsets with Dr. Ross Wirth

Corporations were built for stability, hierarchy, and control—but the world now moves in networks, flows, and continuous change. In this episode of The Value Creators Podcast, Hunter Hastings speaks with Dr. Ross Wirth, a world-renowned organizational transformation expert with decades of experience in the energy industry, in academia, and in hands-on consulting. Wirth explains why “change management” as a project is doomed, why old structures suffocate adaptability, and how radical decentral...

1 month ago

55 minutes

Value Creators

Episode #74. Volitional Science: Freedom, Markets, Value, and Entrepreneurship with John Deming & Mike Hamel

What does it mean to build a civilization that advances forever—and what role do entrepreneurs play in that project? In this episode of The Value Creators Podcast, Hunter Hastings interviews John Deming (author) and Mike Hamel (editor) about their book Blueprint for a Spacefaring Civilization: The Science of Volition. Deming and Hamel frame markets, innovation and entrepreneurship through the lens of volitional science: a scientific approach to subjective value and long-term progress. Key ins...

1 month ago

49 minutes

Value Creators

Episode #73. Systems, Value & Action: Organizational Design with Mike Jones

This episode has been reposted from Strategy Meets Reality Podcast. How do organizations create meaningful value in a world that’s complex, nonlinear, and constantly changing? In this episode of The Value Creators Podcast, Hunter Hastings talks with Mike Jones — consultant, organizational psychologist, and host of Strategy Meets Reality — about systems thinking, value creation, and practical implementation. Mike explains why older, linear management models let people down in adaptive environm...

1 month ago

58 minutes

Value Creators

Episode #72. How Entrepreneurial Businesses Can Harvest The Science of Meaning: Semiotics, Emotion, and Customer Value With Duncan Berry

Why do customers choose one offering over another—often in a split second? In this episode of The Value Creators Podcast, Hunter Hastings talks with Duncan Berry, PhD, a consultant to leading brands at the intersection of semiotics, psychology, and neurology. Duncan explains how value is meaning from the customer’s point of view, why most behavior is pre-conscious and emotional, and how entrepreneurs can design signals, experiences, and narratives that align with what people actually feel and...

2 months ago

54 minutes

Value Creators

Episode #71. Entrepreneurship in Times of Uncertainty: Navigating Policy Chaos, Uncertainty and the Market Process With Jeremy Vesta

How should entrepreneurs act when uncertainty is everywhere—from volatile markets to chaotic policies and global instability? In this episode of the Value Creators Podcast, Jeremy Vesta helps us explore the role of entrepreneurship in uncertain times, including those caused by the chaos of government intervention and policy chaos. Building on insights from Austrian economics, this conversation dives into how entrepreneurs manage uncertainty, make decisions when the future is unknowable, and w...

2 months ago

50 minutes

Value Creators

Episode #70. Will Today’s Students Redefine Entrepreneurship? AI, Agency, and New Roles: A Conversation With Raushan Gross

AI is now at the leading edge of value creation, where creativity, innovation and new business thinking will exercise great leverage. Entrepreneurs - and especially young entrepreneurs unburdened with the baggage of old business models - will lead the value creation revolution. Dr. Raushan Gross is a professor, author, and expert in AI, in business systems, and in entrepreneurship, all of which he is teaching to students in preparing them to enter a rapidly evolving marketplace. With Hu...

2 months ago

52 minutes

Value Creators

Episode #69. AI, Trust, and the Return to Human-Centered Marketing: A New Marketing Framework with Bryan Phelps

Many businesses and business functions are grappling with the question of the role of AI in future value creation, none more so than marketing agencies and the marketing function in business. Bryan Phelps is CEO of the marketing agency Big Leap, actively navigating this challenge every day. Bryan shares how his team developed a clear AI policy to guide innovation—and why humans must remain at the center of creativity, decision-making, and brand expression. This episode is a practical and forw...

3 months ago

48 minutes

Value Creators

Episode #68. Bliss, Love, Empathy, and Business: Human-Centered Marketing with Stephen Sakach

How do you design a company—and an AI—that leads with empathy? In this episode of The Value Creators Podcast, Hunter Hastings speaks with Stephen Sakach, founder and CEO of The Zero Company and creator of aiCMO, an AI-powered marketing platform built to scale human connection. Stephen shares his journey through digital media, consciousness studies, and systems design to develop a framework where love, purpose, and empathy drive business performance. He calls it BLISS—Build Love Into Sca...

3 months ago

48 minutes

Value Creators

Episode #67. Will Robot Workers Replace You? - How Automation Is Changing Work & Jobs with Marianela Nanninga

The robots are here. Are they useful? Are they ethical? In this episode of The Value Creators Podcast, Hunter Hastings speaks with Marianela Nanninga, CEO of ToDo Robotics. Marianela shares her journey from global tech sales to building one of the most innovative commercial robotics ventures in the U.S. Focused on usefulness over hype, she explains how robots are transforming hospitality, healthcare, and food service by performing real work—with real ROI. From AI-driven cleaners in 24/7 casin...

4 months ago

53 minutes

Value Creators

Episode #66. Financing the Future: Private Debt, Capital Access, and Entrepreneurial Lending Innovation with Dave Kotter

What does it take to unlock capital in a system full of red tape, landmines, and outdated institutions? In this episode of The Value Creators Podcast, Hunter Hastings is joined by Dave Kotter, CEO of Integrity Capital and founder of the Hybrid Debt Fund. Dave pulls back the curtain on commercial real estate financing, innovative lending structures, and how technology—especially AI—is transforming capital flows. From high-net-worth investors to B2B borrowers, Kotter explains why relationships ...

4 months ago

44 minutes

Value Creators

Episode #65. The Inner Excellence Of Entrepreneurial Leaders: Performance, Presence, and Purpose with Jim Murphy

Entrepreneurial leaders are focused on value for others, especially customers and colleagues. They deliver through innovation, which is the implementation of a better future for those customers and colleagues. This outer-directed focus must start from a place of trust, clarity, and purpose. A place Jim Murphy calls Inner Excellence. Jim Murphy is a high-performance coach and author of Inner Excellence. Drawing from his years coaching elite athletes, Jim shares the spiritual and mental tools t...

4 months ago

43 minutes

Value Creators

Episode #64. Customer Experience Is Everything: A Conversation with Vance Morris

What makes a business truly stand out in the hyper-competitive challenge to create customer value? It’s not just the product—it’s the experience, and the system that generates and sustains it. In this episode of The Value Creators Podcast, Hunter Hastings speaks with Vance Morris, former Disney leader and expert in service system design, about why a customer experience system is the most strategic asset in business. From theme parks to high tech to carpet cleaning to consulting, Vance r...

5 months ago

51 minutes

Value Creators

Episode #63. Systems Thinking in Action: Building Community-Of-Passion Based Businesses with Joe Zentmyer

How do you build a retail business around passion—and scale it successfully? What does it mean to think in systems, not just solve problems? In this episode of the Value Creators Podcast, Hunter Hastings speaks with serial entrepreneur Joe Zentmyer, founder of Snaggletooth Goby and builder of thriving passion communities—from indoor climbing gyms to tropical fish hobbyists and service ventures. Joe shares how he applies systems thinking, relationship-building, and detail-obsessive iteration t...

5 months ago

44 minutes

Value Creators

Episode #62. Choose the Handle That Holds: Stoic Leadership and Everyday Integrity with Becky Schmooke

How we lead is who we are. In this episode of the Value Creators Podcast, Hunter Hastings speaks with Becky Schmooke—entrepreneur, leadership coach, and author of Choose the Handle That Holds. Becky shares how the system of philosophy we label as Stoic generates practical tools for leadership, self-awareness, and resilience. Rather than hierarchical leadership vested with titles and administrative control, Becky proposes a more human vision of leadership: grounded in personal values, emotiona...

6 months ago

51 minutes

Value Creators

Episode #61. Democratizing Alternative Investments Through Innovation, Liquidity, and Design: A Conversation with Kim Flynn

The term alternative investments refers to investment opportunities that the financial regulators want to preserve for financial elites and protect from the average “retail investor” like you and me. They’re investments like venture capital, private equity, and hedge funds. They’re too sophisticated for individuals who are not “accredited”. These potentially high-yielding investments must be fenced off from broad accessibility. Too risky for the plebes. But, despite the regulators, financial...

6 months ago

49 minutes

Value Creators

Episode #60. How to Master Entrepreneurship Through Imagination, Value Creation, and Market Disruption: A Conversation with Per Bylund

How does entrepreneurship truly drive economic growth, and why is it often ignored in mainstream economic models? What role does imagination play in creating market-changing value? In this episode of the Value Creators Podcast, Hunter Hastings is joined by Per Bylund, professor, author, and one of the leading voices in Austrian economics. Per introduces a radically dynamic model of entrepreneurship based on his new book, Entrepreneurship and Evolutionary Economics. Key insights include: Why m...

6 months ago

50 minutes

Value Creators

Episode #59. How to Build a Self-Managed Organization: A Conversation with Doug Kirkpatrick

Can companies operate effectively without bosses, titles, or hierarchies? How can organizations empower employees to take full ownership of their roles while maintaining accountability and productivity? In this episode of the Value Creators Podcast, Hunter Hastings speaks with Doug Kirkpatrick, author of The No Limits Enterprise and a pioneer of self-management. Doug shares his experience implementing self-management at The Morning Star Company, a firm that scaled successfully without traditi...

7 months ago

39 minutes