Up In My Business

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Up In My Business

Lex Lancaster

145 episodes

2 days ago

Episode Summary In this episode, I walk through exactly how I handle payment plans across my offers, why I do it this way, and how it has worked really well for both my clients and my business. I share where I don’t add fees, when I do, the risks I knowingly take on, and the values behind those choices. I also talk about how I structure discovery calls so you never feel pressured to make a big decision on the spot, and I give some quick guidance for in-person practices selling packages. Top...

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Entrepreneurship

Health & Fitness

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Episode Summary In this episode, I walk through exactly how I handle payment plans across my offers, why I do it this way, and how it has worked really well for both my clients and my business. I share where I don’t add fees, when I do, the risks I knowingly take on, and the values behind those choices. I also talk about how I structure discovery calls so you never feel pressured to make a big decision on the spot, and I give some quick guidance for in-person practices selling packages. Top...

Show more...

Entrepreneurship

Health & Fitness

Episodes (20/145)

Up In My Business

Episode 145: What I Offer For My Payment Plans That Isn’t Traditional or “The Norm”

Episode Summary In this episode, I walk through exactly how I handle payment plans across my offers, why I do it this way, and how it has worked really well for both my clients and my business. I share where I don’t add fees, when I do, the risks I knowingly take on, and the values behind those choices. I also talk about how I structure discovery calls so you never feel pressured to make a big decision on the spot, and I give some quick guidance for in-person practices selling packages. Top...

2 days ago

21 minutes

Up In My Business

Episode 144: How I Block Time In My Schedule and Protect My Time

Episode Summary I’m fiercely protective of my time, both work and personal, and in this episode I walk through the exact systems that let me run a solo business without burning out. I share how I use calendar blocks, structure with flexibility, call and deep-work days, and how I manage notifications so I can stay focused and responsive without being on all the time. You’ll hear how I prioritize current clients over new ones, why I batch similar tasks, and the simple tools I rely on to keep my...

1 week ago

24 minutes

Up In My Business

Episode 143: Time Management and Creativity Hacks

Episode Summary I share a simple way I get more done without burning out: I use Parkinson’s Law on purpose—setting short, clear time boxes so the work fits the window—and I protect my focus while I’m in that window. I also talk about why creative work needs boredom first (so “hacks” don’t help unless I’ve made space), give personal and business updates (Toronto/Niagara-on-the-Lake wedding, seeing Sarah Eby and Emma Jack, booking Switzerland round two, my December/January time off, and SEO Sch...

2 weeks ago

27 minutes

Up In My Business

Episode 142: Why I Used Paid Ads to Spread the Word About My SEO Crash Course

Episode Summary I unpack why I chose to run paid social ads for an organic SEO offer, how that decision fits my long-standing “organic first, then paid” philosophy, and what guardrails I used before spending a dollar. I also share a quick life update about travel, shutting down my calendar for the holidays to protect my free time, and a tiny pop-culture detour about why the new Taylor Swift album passes my assault bike test. Topics I Talk About in This Episode Upcoming travel and excitement...

3 weeks ago

26 minutes

Up In My Business

Episode 141: Personal and Biz Catch-Up

Episode Summary Today’s episode is more of a casual catch-up than a strategy deep dive. I share where I’m at personally and professionally after launching SEO School, what my travel schedule looks like, how I’m planning time off this winter, and some behind-the-scenes of managing energy and boundaries as a business owner. I also chat about coaching, ads, reading more, and the focus modes I’m using on my phone to create better on/off hours. Consider this a peek behind the curtain at what’s hap...

1 month ago

20 minutes

Up In My Business

Episode 140: SEO School is Open for Enrollment! What to Expect and Changes I Made

Episode Summary: SEO School is open for enrollment! (JOIN SEO SCHOOL)! In this episode, I walk you through exactly what it is, why I rebuilt it, and how it helps you get found on Google without paying for ads. I share the course structure (including the new Fast Track), what the Q&As and community support actually look like, and why I lead with transparency and zero red tape. I also talk about why starting SEO early matters, what I’d set up first if I were launching from scratch, and...

1 month ago

22 minutes

Up In My Business

Episode 139: What You Really Need to Know About SEO and Google Updates

Episode Summary: In this episode, I break down what actually changed at Google last week and what it means for your SEO. Short version: your strategy does not need to change. Google tweaked how positions beyond page one are displayed and that temporarily broke most rank-tracking tools, but nothing about how you rank or what you should do has changed. I also share why this update can mess with motivation if you’re newer to SEO, how to keep measuring progress, and an update on the brand-new, fu...

1 month ago

24 minutes

Up In My Business

Episode 138: How Long It Takes to See SEO Success

Episode Summary: In this episode, I set realistic expectations for SEO timelines and explain why they differ for brick and mortar vs online businesses. I walk through baseline timing (plan on 3 to 6 months minimum), why location helps local businesses see results faster, and how learning vs implementing inside SEO School affects your clock. I share how I’m redesigning the curriculum with a “just tell me what to do” track and a comprehensive workbook to speed up implementation. I also outline ...

1 month ago

24 minutes

Up In My Business

Episode 137: SEO is a Protocol

Episode Summary: SEO isn’t a snap-your-fingers kind of thing, but it can be simple when you treat it like a protocol. In this episode, I walk through how I’m structuring SEO School to teach that protocol clearly, why I added a fast track for “tell me what buttons to push,” and how to think about the parts that truly do depend on your market. I also share a quick health update, a boundary win with work hours and iPhone Focus modes, and a few thoughts on ads, promises, and red flags to watch fo...

1 month ago

24 minutes

Up In My Business

Episode 136: SEO Cannot Be Separated From the Rest of Your Business (It’s Not Just “Tech” Stuff)

Episode Summary: Inside this episode, I framed SEO as a whole-business exercise, not just “computer tasks.” I talked about why you can’t separate SEO from your offers, messaging, site structure, and client experience. In my world, dialing in SEO means dialing in my business: ideal client clarity, clear offers, copy that sounds like you, pages that actually help people choose you, and technical pieces that support all of it. I also shared what’s coming with the newly revamped SEO School, gave ...

2 months ago

40 minutes

Up In My Business

Episode 135: SEO (Search Engine Optimization) and GEO (Generative Engine Optimization)

Summary In this episode, I break down the difference between SEO (Search Engine Optimization) and GEO (Generative Engine Optimization, or getting found on AI platforms like ChatGPT). I talk about how they overlap, why you can’t have good GEO without strong SEO, and what it really takes to show up in both Google searches and AI-driven results. I also share some personal updates, including a little life curveball from my weekend and celebrating my anniversary with Shanté. What I Talk About i...

2 months ago

13 minutes

Up In My Business

Episode 134: A ChatGPT Hack for Building Your Schedule

Summary: In this episode, I share a way I used ChatGPT to audit and optimize my calendar. I talk about why flexibility is such a core value for me, how I used AI to map out my ideal schedule, and how this same process can work whether you run a clinic or an online business. I also touch on travel plans, updates from my coaching program, and why now is a great time to rethink your schedule for the year ahead. What I talk about in this episode: Life updates: beach volleyball weekends, sunscr...

2 months ago

17 minutes

Up In My Business

Episode 133: Yappin' and Word of the Year Check-In

Summary In this episode, I bounce around a variety of personal and business updates while also checking in on my Word of the Year: “Intentional.” I share my thoughts on sponsorships and the value of brands who work with small creators, my appreciation for detailed clothing reviews, and how my iPad has been a great addition to my business. I also dive into conversations about focusing on the value of your own services instead of calling out others, the challenge of selling services that requi...

2 months ago

41 minutes

Up In My Business

Episode 132: Payment Processors- What to Know and What to Use

Episode Summary: In this episode, I answer a listener question about payment processors: should you use them, which one is best, and what fees really mean for your business. I walk through how I use Stripe, when I opt for integrated payment systems like those in HoneyBook or Jane, and why platform convenience sometimes outweighs lower fees. I also break down what payment processors actually do, why passing fees on to clients isn't the move, and how to price your services to account for ...

3 months ago

24 minutes

Up In My Business

Episode 131: How to Improve Your Process (It's More than the 3 Steps You May Know and Already Have)

Episode Summary: In this episode, I’m diving into one simple but super impactful way to improve your client process: clarity. From writing better website copy to walking your clients step by step through your services, this is all about removing confusion and making your client experience seamless. I’m sharing a real-life example from my weekend (yes, it involves a new piercing!), plus actionable ways to improve your website flow, intake communication, and overall patient journey, wheth...

3 months ago

25 minutes

Up In My Business

Episode 130: Thank You and Updates

Episode Summary In this episode, I’m ditching the usual tactical talk and bringing you along for a gratitude-filled life and business update. Sometimes we need a break from learning and just want to hang out and listen, so that’s what this one’s all about. I talk about what I’ve been up to, how I’m feeling, what’s ahead for my business (big fall plans!), and what’s happening behind the scenes personally: health stuff, travel plans, and even how long it’s taking me to get my ears re-pie...

3 months ago

31 minutes

Up In My Business

Episode 129: What to Know About Instagram Content Being Shown on Google

In this episode of Up in My Business, I’m diving into what’s new, and what’s not so new, about Google’s relationship with Instagram content showing up in search results. I’m unpacking the recent July 10th update that has everyone buzzing, and sharing why this development doesn’t replace your need for solid website SEO. I also share stories from my recent trip to Switzerland, some personal reflections on capacity and mental health in business, and a quick ask for podcast reviews. If you’ve bee...

3 months ago

32 minutes

Up In My Business

Episode 128: Done for You or Do It Yourself?

In this episode, I walk through the decision-making process of choosing between a DIY (do-it-yourself) service and a Done For You (DFY) service—something that comes up on nearly every discovery call I have. I break down five key factors to consider: time vs. money, your skillset, opportunity cost, expected quality and results, and your bandwidth (mental and emotional). Whether you're a new business owner working within a tighter budget or someone ready to invest for better outcomes, I help yo...

4 months ago

22 minutes

Up In My Business

Episode 127: Preparation and Wait Times

In this episode, I’m talking about urgency, availability, and the real expectations around hiring service providers—especially those of us who don’t run our businesses like 24/7 Amazon Prime. I share why I don’t operate with an “I need this yesterday” energy anymore, how that shift has improved both my life and client outcomes, and what you should know if you’re thinking about hiring someone for support in your business. Whether you're launching something big or needing tech help, planning ah...

4 months ago

23 minutes

Up In My Business

Episode 126: Why I Design on Squarespace over Wix or Wordpress

In this episode, I’m breaking down exactly why I only work with Squarespace and have intentionally chosen not to design websites on Wix or WordPress. I dive into the tech, design, SEO, and client management reasons behind my decision, plus I share some behind-the-scenes business updates, a little Instagram content win, and a powerful quote that’s been sticking with me lately about life being both too short and too long to stay miserable. As always, I appreciate you being here and listening in...

4 months ago

31 minutes