Episode Summary In this episode, I walk through exactly how I handle payment plans across my offers, why I do it this way, and how it has worked really well for both my clients and my business. I share where I don’t add fees, when I do, the risks I knowingly take on, and the values behind those choices. I also talk about how I structure discovery calls so you never feel pressured to make a big decision on the spot, and I give some quick guidance for in-person practices selling packages. Top...
All content for Up In My Business is the property of Lex Lancaster and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Episode Summary In this episode, I walk through exactly how I handle payment plans across my offers, why I do it this way, and how it has worked really well for both my clients and my business. I share where I don’t add fees, when I do, the risks I knowingly take on, and the values behind those choices. I also talk about how I structure discovery calls so you never feel pressured to make a big decision on the spot, and I give some quick guidance for in-person practices selling packages. Top...
Episode 142: Why I Used Paid Ads to Spread the Word About My SEO Crash Course
Up In My Business
26 minutes
3 weeks ago
Episode 142: Why I Used Paid Ads to Spread the Word About My SEO Crash Course
Episode Summary I unpack why I chose to run paid social ads for an organic SEO offer, how that decision fits my long-standing “organic first, then paid” philosophy, and what guardrails I used before spending a dollar. I also share a quick life update about travel, shutting down my calendar for the holidays to protect my free time, and a tiny pop-culture detour about why the new Taylor Swift album passes my assault bike test. Topics I Talk About in This Episode Upcoming travel and excitement...
Up In My Business
Episode Summary In this episode, I walk through exactly how I handle payment plans across my offers, why I do it this way, and how it has worked really well for both my clients and my business. I share where I don’t add fees, when I do, the risks I knowingly take on, and the values behind those choices. I also talk about how I structure discovery calls so you never feel pressured to make a big decision on the spot, and I give some quick guidance for in-person practices selling packages. Top...