Episode Summary In this episode, I’m talking about reflecting on what to carry into next year—in your business, your schedule, and your offers. As we approach the end of the year, it’s the perfect time to assess what’s working, what’s not, and what needs to shift before January hits. I share how I’ve been doing this in my own business (including why I decided to drop my quarterly SEO retainer) and how clinic owners and service providers can apply the same approach to their schedules and servi...
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Episode Summary In this episode, I’m talking about reflecting on what to carry into next year—in your business, your schedule, and your offers. As we approach the end of the year, it’s the perfect time to assess what’s working, what’s not, and what needs to shift before January hits. I share how I’ve been doing this in my own business (including why I decided to drop my quarterly SEO retainer) and how clinic owners and service providers can apply the same approach to their schedules and servi...
Episode 135: SEO (Search Engine Optimization) and GEO (Generative Engine Optimization)
Up In My Business
13 minutes
2 months ago
Episode 135: SEO (Search Engine Optimization) and GEO (Generative Engine Optimization)
Summary In this episode, I break down the difference between SEO (Search Engine Optimization) and GEO (Generative Engine Optimization, or getting found on AI platforms like ChatGPT). I talk about how they overlap, why you can’t have good GEO without strong SEO, and what it really takes to show up in both Google searches and AI-driven results. I also share some personal updates, including a little life curveball from my weekend and celebrating my anniversary with Shanté. What I Talk About i...
Up In My Business
Episode Summary In this episode, I’m talking about reflecting on what to carry into next year—in your business, your schedule, and your offers. As we approach the end of the year, it’s the perfect time to assess what’s working, what’s not, and what needs to shift before January hits. I share how I’ve been doing this in my own business (including why I decided to drop my quarterly SEO retainer) and how clinic owners and service providers can apply the same approach to their schedules and servi...
