Episode Summary In this episode, I walk through exactly how I handle payment plans across my offers, why I do it this way, and how it has worked really well for both my clients and my business. I share where I don’t add fees, when I do, the risks I knowingly take on, and the values behind those choices. I also talk about how I structure discovery calls so you never feel pressured to make a big decision on the spot, and I give some quick guidance for in-person practices selling packages. Top...
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Episode Summary In this episode, I walk through exactly how I handle payment plans across my offers, why I do it this way, and how it has worked really well for both my clients and my business. I share where I don’t add fees, when I do, the risks I knowingly take on, and the values behind those choices. I also talk about how I structure discovery calls so you never feel pressured to make a big decision on the spot, and I give some quick guidance for in-person practices selling packages. Top...
Episode 136: SEO Cannot Be Separated From the Rest of Your Business (It’s Not Just “Tech” Stuff)
Up In My Business
40 minutes
2 months ago
Episode 136: SEO Cannot Be Separated From the Rest of Your Business (It’s Not Just “Tech” Stuff)
Episode Summary: Inside this episode, I framed SEO as a whole-business exercise, not just “computer tasks.” I talked about why you can’t separate SEO from your offers, messaging, site structure, and client experience. In my world, dialing in SEO means dialing in my business: ideal client clarity, clear offers, copy that sounds like you, pages that actually help people choose you, and technical pieces that support all of it. I also shared what’s coming with the newly revamped SEO School, gave ...
Up In My Business
Episode Summary In this episode, I walk through exactly how I handle payment plans across my offers, why I do it this way, and how it has worked really well for both my clients and my business. I share where I don’t add fees, when I do, the risks I knowingly take on, and the values behind those choices. I also talk about how I structure discovery calls so you never feel pressured to make a big decision on the spot, and I give some quick guidance for in-person practices selling packages. Top...
