In this episode of Tiny Giants, host T. Adeola interviews Maria Sipka, a pioneer in influencer marketing. Maria shares her mission to bring more consciousness into advertising through meaningful and impactful storytelling. They discuss the importance of connecting to one's passion and community in the creator economy. This episode is brought to you by CreatorParent.com, a platform that supports parents in guiding their aspiring creator children towards success.   [00:04:05] Finding my passion. [00:07:07] Money and freedom perspective. [00:11:11] Finding purpose and passion. [00:12:27] Impacting positive change in advertising. [00:18:04] Nurturing our inner energy. [00:21:26] Building communities for women. [00:26:24] Young chef partnership with Albertsons.    Resources Mentioned: https://www.linkedin.com/company/linqia/ Connect with Maria: https://www.linkedin.com/in/mariasipka/ https://www.linqia.com/   Follow Tiny Giants here: https://tinygiants.tech   https://twitter.com/TinyGiantsPod   https://www.youtube.com/@tinygiantspodcast  https://www.instagram.com/tinygiantspodcast  https://www.facebook.com/profile.php?id=100089058126325   https://www.youtube.com/channel/UC0ssjBuBiQjG9PHRgq4Fu6A   This episode was hosted by T. Adeola of STEM Whisperers. If you have any questions, please feel free to email t@tinygiants.tech   Connect with the host: https://www.linkedin.com/in/temitayoaosinubi   Sponsorship: www.CreatorParent.com Learn more about your ad choices. Visit www.megaphone.fm/adchoices              Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of Tiny Giants, host T. Adela interviews Trish Witkowski, president of FoldFactory.com and host of the popular YouTube series, "60 Second Super Cool Fold of the Week." Trish shares her journey from a side gig to becoming a leading expert in folded print and direct mail samples. She discusses the power of print and digital marketing, and how she helps designers, marketers, and graphic art industry organizations understand its impact. Tune in to learn more about Trish's entrepreneurial journey and the importance of careers over celebrities in the creator economy.   [00:01:15] Side gig turned successful venture. [00:04:22] Folding brochures as a project. [00:09:23] Mastering platforms and sponsorship. [00:12:06] Part-time vs full-time YouTubing. [00:15:57-00:16:07] Hyper-focus on value. [00:19:26] Niching and oversaturation. [00:23:00] The value of versatile skills.   Resources Mentioned: https://www.linkedin.com/learning/print-production-folding Connect with Trish: https://www.linkedin.com/in/trishwitkowski/ https://foldfactory.com/   Follow Tiny Giants here: https://tinygiants.tech   https://twitter.com/TinyGiantsPod   https://www.youtube.com/@tinygiantspodcast  https://www.instagram.com/tinygiantspodcast  https://www.facebook.com/profile.php?id=100089058126325   https://www.youtube.com/channel/UC0ssjBuBiQjG9PHRgq4Fu6A   This episode was hosted by T. Adeola of STEM Whisperers. If you have any questions, please feel free to email t@tinygiants.tech   Connect with the host: https://www.linkedin.com/in/temitayoaosinubi   Sponsorship: www.CreatorParent.com Learn more about your ad choices. Visit www.megaphone.fm/adchoices            Learn more about your ad choices. Visit megaphone.fm/adchoices

Getting a full-ride scholarship to play ball for a D-1 school is a proven path to success and common aspiration for both children and their parents. However, like most things in the Creator Economy it’s taken to new heights. In this episode of Tiny Giants, host T. Adela discusses name image likeness, or NIL deals for student athletes.   Resources Mentioned: Mario Armstrong episode: https://www.tinygiants.tech/from-free-to-fee/ Are student-athlete NIL deals a boon? https://abcnews.go.com/US/student-athlete-nil-deals-boon/story?id=98180299   Follow Tiny Giants here: https://tinygiants.tech   https://twitter.com/TinyGiantsPod   https://www.youtube.com/@tinygiantspodcast  https://www.instagram.com/tinygiantspodcast  https://www.facebook.com/profile.php?id=100089058126325   https://www.youtube.com/channel/UC0ssjBuBiQjG9PHRgq4Fu6A   This episode was hosted by T. Adeola of STEM Whisperers. If you have any questions, please feel free to email t@tinygiants.tech   Connect with the host: https://www.linkedin.com/in/temitayoaosinubi   Sponsorship: www.CreatorParent.com Learn more about your ad choices. Visit www.megaphone.fm/adchoices   Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of Tiny Giants, T. Adeola interviews Nora Dunn, also known as the Professional Hobo. Nora shares her journey of selling everything she owned, including her financial planning practice, to travel the world as a digital nomad. With over 75 countries under her belt, Nora combines her financial expertise with her travel experiences to teach others how to sustainably travel long-term. From surviving natural disasters to unexpected encounters with kangaroos, Nora's story is filled with adventure and inspiration. Join us as we delve into the world of remote work and the possibilities it offers for a fulfilling career and lifestyle. [00:06:12] Hacking cultures and countries. [00:08:09] Long-term travel and career change. [00:12:09] Designing a lifestyle while traveling. [00:15:31] Budget travel and vacation mindset. [00:20:26] Digital nomad visas. [00:23:16] Redefining how we live. [00:26:55] Gen Z as content creators. [00:31:21] Accidental niching in content creation. [00:35:24] College, career, and creator readiness.   Resources Mentioned Book: Beyond Buzzwords: Social Media, Mobile & Other Marketing Buzzwords Ain't the Half of It!   Connect with Nora: https://www.youtube.com/@NoraDunn Theprofessionalhobo.com   Follow Tiny Giants here: https://tinygiants.tech    https://twitter.com/TinyGiantsPod   https://www.youtube.com/@tinygiantspodcast  https://www.instagram.com/tinygiantspodcast  https://www.facebook.com/profile.php?id=100089058126325   https://www.youtube.com/channel/UC0ssjBuBiQjG9PHRgq4Fu6A   This episode was hosted by T. Adeola of STEM Whisperers. If you have any questions, please feel free to email t@tinygiants.tech   Connect with the host: https://www.linkedin.com/in/temitayoaosinubi   Sponsorship: www.CreatorParent.com Learn more about your ad choices. Visit www.megaphone.fm/adchoices          Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of Tiny Giants, host T. Adela discusses two new laws in Ohio and Illinois designed to protect children; Ohio’s temporarily block Social Media Parental Notification Act and Illinois’ amended child labor law. While no legal advice was given, these laws are important developments in the digital legal landscape that are sure to be harbingers of more to come. Parents and children alike need to watch this space.   Resources Mentioned: https://governor.ohio.gov/media/news-and-media/governor-dewine-lt-governor-husted-release-statements-following-court-decision-that-temporarily-blocks-social-media-parental-notification-act https://amp.cnn.com/cnn/2023/08/16/tech/kid-influencer-law/index.html   Follow Tiny Giants here: https://tinygiants.tech   https://twitter.com/TinyGiantsPod   https://www.youtube.com/@tinygiantspodcast  https://www.instagram.com/tinygiantspodcast  https://www.facebook.com/profile.php?id=100089058126325   https://www.youtube.com/channel/UC0ssjBuBiQjG9PHRgq4Fu6A   This episode was hosted by T. Adeola of STEM Whisperers. If you have any questions, please feel free to email t@tinygiants.tech   Connect with the host: https://www.linkedin.com/in/temitayoaosinubi   Sponsorship: www.CreatorParent.com Learn more about your ad choices. Visit www.megaphone.fm/adchoices            Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of Tiny Giants, T. Adeola interviews Wendy Williams, co-host of the podcast "Fruit Loops: Serial Killers of Color." They discuss the often untold stories of true crimes committed by people of color and their victims. Wendy shares insights into the history, culture, and social environment that may have contributed to the evolution of these crimes. "Fruit Loops" has received recognition and awards for its unique perspective on true crime. Tune in to this fascinating conversation as they delve into the world of serial killers of color. [00:00:25] Uncomfortable conversations about race. [00:07:29] Haters and civil conversations. [00:09:20] Lack of diversity in podcasting. [00:11:55] Rising popularity of content creators. [00:14:30] Pursuing dreams and trying new things. [00:19:00] Staying connected and growing together. For more from Killer Podcasts go to: https://killerpodcasts.com/fruitloops-serial-killers-of-color https://www.facebook.com/Fruitloopspod   Resource Mentioned: https://www.crimecon.com/ https://www.blkpodfestival.com/   Follow Tiny Giants here: https://tinygiants.tech https://twitter.com/TinyGiantsPod https://www.youtube.com/@tinygiantspodcast https://www.instagram.com/tinygiantspodcast/ https://www.facebook.com/profile.php?id=100089058126325 https://www.youtube.com/channel/UC0ssjBuBiQjG9PHRgq4Fu6A This episode was hosted by T. Adeola of STEM Whisperers. If you have any questions, please feel free to email t@tinygiants.tech Connect with the host: https://www.linkedin.com/in/temitayoaosinubi/ Learn more about your ad choices. Visit megaphone.fm/adchoices     Learn more about your ad choices. Visit megaphone.fm/adchoices

This week host T. Adeola talks with c-suite trailblazer Adanta Ahanonu. Adanta Ahanonu (she/her) is a nonprofit executive leader with expertise in program management at the intersection of workforce development and higher education and has a strong passion for helping others achieve their full potential. Currently, she serves as the Chief Program Officer at COOP Careers, a national nonprofit focused on overcoming underemployment for recent first-generation college grads through digital skills and peer connections. Prior to joining COOP, Adanta spent over six years at the national nonprofit, Year Up, and before then she worked in the private sector. Adanta is an alumni fellow of the Surge Institute and UMass Boston's Emerging Leaders Program and is on the Board of Rivet School. Additionally, Adanta is a member of the National Coalition of 100 Black Women’s Oakland-Bay Area chapter and a member of the women’s network Chief. Adanta earned her BS in Business Administration from Boston University and her Master’s in Nonprofit Leadership from the University of Pennsylvania. She is also a dance enthusiast, spin devotee and dedicated to running a half marathon each year.   Connect with Adanta on Social Media: https://twitter.com/AdantaAhanonu https://www.linkedin.com/in/samalieadantaahanonu/   Follow Tiny Giants here: https://tinygiants.tech https://twitter.com/TinyGiantsPod https://www.youtube.com/@tinygiantspodcast https://www.instagram.com/tinygiantspodcast/ https://www.facebook.com/profile.php?id=100089058126325 https://www.youtube.com/channel/UC0ssjBuBiQjG9PHRgq4Fu6A    This episode was hosted by T. Adeola of STEM Whisperers. If you have any questions, please feel free to email t@tinygiants.tech Connect with the host: https://www.linkedin.com/in/temitayoaosinubi/ Learn more about your ad choices. Visit megaphone.fm/adchoices

This week on the podcast host T. Adeola speaks with Emmy Award Winner, Mario Armstrong. Mario Armstrong is a two-time Emmy Award Winner, Entrepreneur, Public Speaker, TV and Podcast Host. He teaches Creators & Entrepreneurs how to build their brand, monetize their passions and build profitable products and businesses. He’s the Creator and Host of the Emmy Award Winning Never Settle Show filmed at Nasdaq studios in Times Square. Mario is an NBC TODAY Show Contributor and appears regularly on NPR, Inside Edition & more. He is a public speaker with Daymond John’s Shark Group’s Speaking Division. His new podcast “Parents Making Profits” is available on all podcast platforms. Mario’s latest venture is the Never Settle Academy, which provides creators and entrepreneurs the blueprint to closing sales and getting paid brand sponsorships.   For more from Mario, go to: https://marioarmstrong.com   Connect with Mario on Social Media: https://twitter.com/marioarmstrong https://www.instagram.com/marioarmstrong/ https://www.facebook.com/OfficialMarioArmstrong https://www.youtube.com/@NeverSettleNetwork https://www.linkedin.com/in/marioarmstrong/   Follow Tiny Giants here: https://tinygiants.tech https://twitter.com/TinyGiantsPod https://www.youtube.com/@tinygiantspodcast https://www.instagram.com/tinygiantspodcast/ https://www.facebook.com/profile.php?id=100089058126325 https://www.youtube.com/channel/UC0ssjBuBiQjG9PHRgq4Fu6A     This episode was hosted by T. Adeola of STEM Whisperers. If you have any questions, please feel free to email t@tinygiants.tech Connect with the host: https://www.linkedin.com/in/temitayoaosinubi/ Learn more about your ad choices. Visit megaphone.fm/adchoices

This week on the podcast host T. Adeola talks with K-pop influencer turned agency owner and Creator Economy Evangelist, Tinashe Chaponda. Formerly a YouTuber, Chaponda grew his channels to over 25k subscribers at 30 million channel views and worked with brands from Plato's Closet and Coco International. Afterward, Tinashe started Sosani Studios, a creative ad agency that focused on top funnel and growth marketing campaigns for brands leveraging influencer and their social platforms. Chaponda has led branded content series campaigns from Cash App America 48-State Tour, COMPA USA Tour with Warner Brothers & Dwayne the Rock Johnson, and continues to execute influencer campaigns for over 100+ brands. Tinashe's mission is to continue building communities for brands, and influencers and create an impact within the creator economy.   For more from Tinashe, go to: https://sosaniagency.com/ Connect with Tinashe on Social Media: https://twitter.com/tinashechaponda https://www.instagram.com/tinashe.chaponda/ https://www.linkedin.com/in/tinashechaponda/ https://tiktok.com/@tinashechaponda    Follow Tiny Giants here: https://tinygiants.tech https://twitter.com/TinyGiantsPod https://www.youtube.com/@tinygiantspodcast https://www.instagram.com/tinygiantspodcast/ https://www.facebook.com/profile.php?id=100089058126325 https://www.youtube.com/channel/UC0ssjBuBiQjG9PHRgq4Fu6A   This episode was hosted by T. Adeola of STEM Whisperers. If you have any questions, please feel free to email t@tinygiants.tech Connect with the host: https://www.linkedin.com/in/temitayoaosinubi/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Today host T. Adeola catches up with The World’s Most Industrious Storyteller, Park Howell. Having grown purpose-driven brands by as much as 600 percent; Park is a 35+ year veteran of the advertising industry and now consults, teaches, coaches and speak internationally to help business, sales and marketing leaders excel through the stories they tell. He is the host of the popular weekly Business of Story podcast, which is ranked among the top 10% of downloaded podcasts in the world. Park published Brand Bewitchery in 2020 to help you use his proven Story Cycle System to craft spellbinding stories for your brand. In 2021, he co-authored The Narrative Gym for Business, a short 75-page guide on how to use the foundational narrative framework of the ABT (And, But, Therefore) to make you a more confident, compelling and persuasive communicator. To listen to Park’s podcasts, go to: https://businessofstory.com/storytelling-podcast/ For more from Park, go to: https://businessofstory.com/ Connect with Park on Social Media: https://twitter.com/ParkHowell https://www.instagram.com/parkhowell/ https://www.linkedin.com/in/parkhowell/ https://www.facebook.com/groups/241027056262345/   Follow Tiny Giants here: https://tinygiants.tech https://twitter.com/TinyGiantsPod https://www.youtube.com/@tinygiantspodcast https://www.instagram.com/tinygiantspodcast/ https://www.facebook.com/profile.php?id=100089058126325 https://www.youtube.com/channel/UC0ssjBuBiQjG9PHRgq4Fu6A   This episode was hosted by T. Adeola of STEM Whisperers. If you have any questions, please feel free to email t@tinygiants.tech Connect with the host: https://www.linkedin.com/in/temitayoaosinubi/ Learn more about your ad choices. Visit megaphone.fm/adchoices

In today’s episode host T. Adeola talks multiple streams of income with the Godfather of Content Marketing, Joe Pulizzi. Joe is best known for his work in content marketing, first using the term in 2001, then launching Content Marketing Institute and the Content Marketing World event. In 2014, he received the "Lifetime Achievement Award" by the Content Council. He successfully exited CMI in 2016 and consequently wrote an award-winning mystery novel, The Will to Die. Joe Pulizzi (he/him) is founder of multiple startups including content creator education site, The Tilt, the content entrepreneur event Creator Economy Expo (CEX), and is the bestselling author of seven books including Content Inc. and Epic Content Marketing, which was named a “Must-Read Business Book” by Fortune Magazine. He has two weekly podcasts, the motivational Content Inc. podcast and the content news and analysis show This Old Marketing with Robert Rose. To listen to Joe’s podcasts, go to: https://www.joepulizzi.com/podcasts/ For more from Joe, go to: https://www.joepulizzi.com/   Connect with Joe on Social Media: https://twitter.com/JoePulizzi https://www.instagram.com/joepulizzi/ https://www.linkedin.com/in/joepulizzi/   Follow Tiny Giants here: https://tinygiants.tech https://twitter.com/TinyGiantsPod https://www.youtube.com/@tinygiantspodcast https://www.instagram.com/tinygiantspodcast/ https://www.facebook.com/profile.php?id=100089058126325   This episode was hosted by T. Adeola of STEM Whisperers. If you have any questions, please feel free to email t@tinygiants.tech. Connect with the host: https://www.linkedin.com/in/temitayoaosinubi/ Learn more about your ad choices. Visit megaphone.fm/adchoices

On today’s show host T. Adeola speaks with author, international trainer and fellow MPN host Monique Russell. Monique Russell is the global communications expert you want on your team. She teaches women leaders and teams how to have positive and productive relationships at home and work using Emotional Intelligence and Public Speaking. Organizations like Amazon, Microsoft, Google, the Centers for Disease Control, Verizon, Intel, Equifax, and the world’s busiest airport, Atlanta Hartsfield Jackson International, trust Monique to guide them in implementing communication strategies that foster connection, community, creativity, and courage. You can too. Monique has 20 years of experience in the science of Communications and leads Clear Communication Solutions – an international training, coaching, and consulting firm that focuses on confidently communicating from the inside out. She is the author of the Ultimate Speaker's Guide and the book Intentional Motherhood: Who Said it Would Be Easy, and host of the Bridge to U podcast. To listen to Bridge to U podcast, go to: https://clearcommunicationsolutions.com/podcast/ For more from Monique, go to: https://moniquerussell.com/   Connect with Monique on Social Media: https://www.instagram.com/clearcommunicationcoach/ https://www.youtube.com/channel/UCjZpmFziJHN9xkz7UlzJgAQ https://www.facebook.com/clearcommunicationcoach/ https://www.linkedin.com/in/clearcommunicationcoach/ https://www.amazon.com/stores/author/B08SPK6RSB   Follow Tiny Giants here: https://tinygiants.tech https://twitter.com/TinyGiantsPod https://www.youtube.com/@tinygiantspodcast https://www.instagram.com/tinygiantspodcast/ https://www.facebook.com/profile.php?id=100089058126325   This episode was hosted by T. Adeola of STEM Whisperers. If you have any questions, please feel free to email t@tinygiants.tech Connect with the host: https://www.linkedin.com/in/temitayoaosinubi/ Learn more about your ad choices. Visit megaphone.fm/adchoices

This week T. welcome author, international trainer and fellow MPN host Matt Bailey. In a world saturated with non-stop text, email and social media notifications, one of Matt’s more poignant insights, among many, is to learn when not to communicate. It’s not as counterintuitive as it may sound. To listen to Endless Coffee Cup, go to: https://www.sitelogicmarketing.com/category/podcast/   For more from Matt, go to: https://www.sitelogic.com/   Connect with Matt on Social Media: https://twitter.com/sitelogic https://www.linkedin.com/in/mattbaileysitelogic/   Follow Tiny Giants here: https://tinygiants.tech https://twitter.com/TinyGiantsPod https://www.youtube.com/@tinygiantspodcast https://www.instagram.com/tinygiantspodcast/ https://www.facebook.com/profile.php?id=100089058126325    This episode was hosted by T. Adeola of STEM Whisperers. If you have any questions, please feel free to email t@tinygiants.tech Connect with the host: https://www.linkedin.com/in/temitayoaosinubi/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Having differentiated between social networks and social media, this week T. Adeola tackles brand building basics. In an era of social media where everyone is a publisher/broadcaster, your success boils down to your ability to build a brand – period!  This episode will get you well on your way to doing just that. Enjoy the awesome.   Citations: Social Media vs Social Networks https://www.tinygiants.tech/social-media-vs-social-networks/ Branding | American Marketing Association https://www.ama.org/topics/branding/ Content Inc by Joe Pulizzi https://www.amazon.com/Content-Inc-Second-Content-First-Successful-ebook/dp/B08NTWNQFQ/   Follow Tiny Giants here: https://tinygiants.tech https://twitter.com/TinyGiantsPod https://www.youtube.com/@tinygiantspodcast https://www.instagram.com/tinygiantspodcast/ https://www.facebook.com/profile.php?id=100089058126325   This episode was hosted by T. Adeola of STEM Whisperers. If you have any questions, please feel free to email t@tinygiants.tech Connect with the host: https://www.linkedin.com/in/temitayoaosinubi/ Learn more about your ad choices. Visit megaphone.fm/adchoices

This week host T. Adeola talks with former c-level exec, entrepreneur, mental fitness trainer & fellow MPN podcaster Caroline Kay. Caroline Kay, founder of Vincita, empowers people to take giant leaps and fearlessly embrace their next big opportunity. Throughout her career, Caroline’s worked with innovative start-up’s and elite creative agencies to secure dream clients and deliver industry first brand and marketing campaigns. Caroline decided to step out on her own in 2019, when she moved to Rome and founded her business Vincita: an accelerator to discover, design, and dominate brand new categories of business – that change the way we live and work. Caroline is also the executive producer and hostess of a lighthearted business podcast, Snippets of Genius, each episode shares insights into how you can attract and cultivate success and it’s available now. To listen to Snippets of Genius, go to: https://carolinekay.co/podcast/ For more from Caroline, go to: https://carolinekay.co/   Connect with Caroline on Social Media: https://twitter.com/carolinekayco https://www.instagram.com/carolinekayco/ https://www.linkedin.com/in/carolinekayco/   Follow Tiny Giants here: https://tinygiants.tech https://twitter.com/TinyGiantsPod https://www.youtube.com/@tinygiantspodcast https://www.instagram.com/tinygiantspodcast/ https://www.facebook.com/profile.php?id=100089058126325   This episode was hosted by T. Adeola of STEM Whisperers. If you have any questions, please feel free to email t@tinygiants.tech Connect with the host: https://www.linkedin.com/in/temitayoaosinubi/ Learn more about your ad choices. Visit megaphone.fm/adchoices

This week we cover an article from The Atlantic by Ian Bogost that made the rounds in November of 2022 titled, The Age of Social Media Is Ending. *Spoiler Alert* it’s not… But something the article does well is compare and contrast social media with social networks. While the terms are often used interchangeably today, they are in fact separate and distinct. That distinction is important for aspiring creator (and their parents) to understand. Tuck in, this is going to be a good one!   Citations: The Age of Social Media Is Ending https://www.theatlantic.com/technology/archive/2022/11/twitter-facebook-social-media-decline/672074/   Follow Tiny Giants here: https://tinygiants.tech https://twitter.com/TinyGiantsPod https://www.youtube.com/@tinygiantspodcast https://www.instagram.com/tinygiantspodcast/ https://www.facebook.com/profile.php?id=100089058126325   This episode was hosted by T. Adeola of STEM Whisperers. If you have any questions, please feel free to email t@tinygiants.tech Connect with the host: https://www.linkedin.com/in/temitayoaosinubi/   Learn more about your ad choices. Visit megaphone.fm/adchoices

On any given media production, the Director is the most powerful person on set. So, while most people want to be in front of the camera – all the power is behind the camera. This week, host T. Adeola speaks with one such powerful person! Ben Collins career his as a video director for advertising agencies and brands. He went on to be the founder of five businesses in the marketing, creative and tech industries.  He likes to talk about entrepreneurship, marketing and the gym (ish). To learn more about Ben, go to: https://www.kingbenny.co.uk   Connect with Ben on Social Media: https://twitter.com/TwinkleToesBen https://www.linkedin.com/in/ben-collins-theking/   Follow Tiny Giants here: https://tinygiants.tech https://twitter.com/TinyGiantsPod https://www.youtube.com/@tinygiantspodcast https://www.instagram.com/tinygiantspodcast/ https://www.facebook.com/profile.php?id=100089058126325   This episode was hosted by T. Adeola of STEM Whisperers. If you have any questions, please feel free to email t@tinygiants.tech Connect with the host: https://www.linkedin.com/in/temitayoaosinubi/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Turns out TikTok’s coveted algorithm isn’t as algorithmically driven as it would have us all believe. The truth is they can cherry-pick who goes viral by what it terms as “heating”. Needless to say, those in the #CreatorEconomy are upset about this. I’ve said it before, but I find this over-fixation with TikTok weird… It doesn’t even pay Creators that much! How does it benefit you to go viral and still be broke? Yeah, I said it. In addition to “heating”, TikTok is intentionally undercutting other digital ad platforms by charging unsustainably low CPMs. But that necessarily means they only pay Creators a fraction of what other platforms pay, because it only charges advertiser a fraction or what other platforms charge. Creators need to marinate on that. TikTok is certainly no slouch and a force to be reckoned with. But I’ve observed a tendency to overstate things and an almost willful lack of context with regard to how it stacks up against its peers in the broader social media landscape. TikTok’s rise has been nothing short of meteoric; no denying that. But it still has a long way to go before it unseats the market leaders in several categories. Tuck in, because there are no punches pulled in this episode.   Citations: TikTok’s Secret ‘Heating’ Button Can Make Anyone Go Viral https://www.forbes.com/sites/emilybaker-white/2023/01/20/tiktoks-secret-heating-button-can-make-anyone-go-viral/ TikTok ‘heating’ revelation suggests the platform isn’t as algorithmically driven as many thought https://www.insiderintelligence.com/content/tiktok-heating-revelation-suggests-platform-isn-t-algorithmically-driven-many-thought TikTok undercuts social media rivals with cheap ads in battle for growth https://www.ft.com/content/2e62de44-7877-4ec3-8eec-68dd7788b9dc YouTube For The Win https://www.tinygiants.tech/youtube-for-the-win Mario Armstrong IG Reel – Here’s What TikTok Pays https://www.instagram.com/p/Cm2Bon-BKml/   Follow Tiny Giants here: https://tinygiants.tech https://twitter.com/TinyGiantsPod https://www.youtube.com/@tinygiantspodcast https://www.instagram.com/tinygiantspodcast/ https://www.facebook.com/profile.php?id=100089058126325   This episode was hosted by T. Adeola of STEM Whisperers. If you have any questions, please feel free to email t@tinygiants.tech Connect with the host: https://www.linkedin.com/in/temitayoaosinubi/ Learn more about your ad choices. Visit megaphone.fm/adchoices

This week T. hosts Lindsey Gamble on Tiny Giants. Lindsey Gamble is the Associate Director of Influencer Innovation at Mavrck, an all-in-one influencer marketing platform. With years of experience working with top enterprise consumer brands on influencer marketing campaigns, Lindsey uses his deep understanding of the creator economy to help brands experiment and break into new trends in the creator economy. In addition to his work at Mavrck, Lindsey also publishes a weekly newsletter, keeping readers up-to-date on the latest news, trends, and insights in the creator economy. Lindsey's expertise has been recognized by several industry publications, with Business Insider naming him a rising star in the Creator Economy and LinkedIn naming him one of the Top Voices in the Creator Economy. His insights have also been featured in digital publications such as Vogue Business, AdWeek, The Drum, and Marketing Brew. When he's not working with clients, Lindsey also partners with brands like L.L. Bean, Every Man Jack, and Allagash Brewing on sponsored content as a creator. To learn more about Lindsey, go to: https://lindseygamble.com/   Connect with Lindsey on Social Media: https://twitter.com/LindseyGamble_ https://www.instagram.com/lindseygamble_/ https://www.linkedin.com/in/lindsey-gamble/   Follow Tiny Giants here: https://tinygiants.tech https://twitter.com/TinyGiantsPod https://www.youtube.com/@tinygiantspodcast https://www.instagram.com/tinygiantspodcast/ https://www.facebook.com/profile.php?id=100089058126325   This episode was hosted by T. Adeola of STEM Whisperers. If you have any questions, please feel free to email t@tinygiants.tech   Connect with the host: https://www.linkedin.com/in/temitayoaosinubi/ Learn more about your ad choices. Visit megaphone.fm/adchoices

This week we continue our discussion on Google's recent update to their search rater guidelines on how a content creator's first-hand experience is evaluated. In this episode, host T. Adeola further unpacks a recent Search Engine Journal article that covered how Google is upgrading the concept of E-A-T with an additional ‘E’ for experience. He also lays bare the giant, non-obvious trap most entrepreneurs fall into as it pertains to experience. You don’t want to miss these insights. Part 1: https://www.tinygiants.tech/overvaluing-experience-pt-1/ Citations: Google E-E-A-T: How To Demonstrate First-Hand Experience https://www.searchenginejournal.com/google-e-e-a-t-how-to-demonstrate-first-hand-experience/ Cognitive Load Theory (John Sweller) https://www.instructionaldesign.org/theories/cognitive-load/   Follow Tiny Giants here: https://tinygiants.tech https://twitter.com/TinyGiantsPod https://www.youtube.com/@tinygiantspodcast https://www.instagram.com/tinygiantspodcast/ https://www.facebook.com/profile.php?id=100089058126325   This episode was hosted by T. Adeola of STEM Whisperers. If you have any questions, please feel free to email t@tinygiants.tech   Connect with the host: https://www.linkedin.com/in/temitayoaosinubi/ Learn more about your ad choices. Visit megaphone.fm/adchoices