CAREER OVER CELEBRITY: Three times as many children ages 8-12 want to be YouTubers than astronauts. But the Creator Economy is far more than just YouTube and TikTok. This show reaches past Social Media stardom and focuses on the careers and market trends that make the Creator Economy just that – an economy. We do this by spotlighting niche-specific influencers the uninitiated have no concept of, or as we like to call them – Tiny Giants!
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CAREER OVER CELEBRITY: Three times as many children ages 8-12 want to be YouTubers than astronauts. But the Creator Economy is far more than just YouTube and TikTok. This show reaches past Social Media stardom and focuses on the careers and market trends that make the Creator Economy just that – an economy. We do this by spotlighting niche-specific influencers the uninitiated have no concept of, or as we like to call them – Tiny Giants!
In this episode of Tiny Giants, host T. Adela interviews Trish Witkowski, president of FoldFactory.com and host of the popular YouTube series, "60 Second Super Cool Fold of the Week." Trish shares her journey from a side gig to becoming a leading expert in folded print and direct mail samples. She discusses the power of print and digital marketing, and how she helps designers, marketers, and graphic art industry organizations understand its impact. Tune in to learn more about Trish's entrepreneurial journey and the importance of careers over celebrities in the creator economy.
[00:01:15] Side gig turned successful venture.
[00:04:22] Folding brochures as a project.
[00:09:23] Mastering platforms and sponsorship.
[00:12:06] Part-time vs full-time YouTubing.
[00:15:57-00:16:07] Hyper-focus on value.
[00:19:26] Niching and oversaturation.
[00:23:00] The value of versatile skills.
Resources Mentioned:
https://www.linkedin.com/learning/print-production-folding
Connect with Trish:
https://www.linkedin.com/in/trishwitkowski/
https://foldfactory.com/
Follow Tiny Giants here:
https://tinygiants.tech
https://twitter.com/TinyGiantsPod
https://www.youtube.com/@tinygiantspodcast
https://www.instagram.com/tinygiantspodcast
https://www.facebook.com/profile.php?id=100089058126325
https://www.youtube.com/channel/UC0ssjBuBiQjG9PHRgq4Fu6A
This episode was hosted by T. Adeola of STEM Whisperers.
If you have any questions, please feel free to email t@tinygiants.tech
Connect with the host:
https://www.linkedin.com/in/temitayoaosinubi
Sponsorship:
www.CreatorParent.com
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Tiny Giants
CAREER OVER CELEBRITY: Three times as many children ages 8-12 want to be YouTubers than astronauts. But the Creator Economy is far more than just YouTube and TikTok. This show reaches past Social Media stardom and focuses on the careers and market trends that make the Creator Economy just that – an economy. We do this by spotlighting niche-specific influencers the uninitiated have no concept of, or as we like to call them – Tiny Giants!
