CAREER OVER CELEBRITY: Three times as many children ages 8-12 want to be YouTubers than astronauts. But the Creator Economy is far more than just YouTube and TikTok. This show reaches past Social Media stardom and focuses on the careers and market trends that make the Creator Economy just that – an economy. We do this by spotlighting niche-specific influencers the uninitiated have no concept of, or as we like to call them – Tiny Giants!
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CAREER OVER CELEBRITY: Three times as many children ages 8-12 want to be YouTubers than astronauts. But the Creator Economy is far more than just YouTube and TikTok. This show reaches past Social Media stardom and focuses on the careers and market trends that make the Creator Economy just that – an economy. We do this by spotlighting niche-specific influencers the uninitiated have no concept of, or as we like to call them – Tiny Giants!
In today’s episode host T. Adeola talks multiple streams of income with the Godfather of Content Marketing, Joe Pulizzi. Joe is best known for his work in content marketing, first using the term in 2001, then launching Content Marketing Institute and the Content Marketing World event. In 2014, he received the "Lifetime Achievement Award" by the Content Council. He successfully exited CMI in 2016 and consequently wrote an award-winning mystery novel, The Will to Die.
Joe Pulizzi (he/him) is founder of multiple startups including content creator education site, The Tilt, the content entrepreneur event Creator Economy Expo (CEX), and is the bestselling author of seven books including Content Inc. and Epic Content Marketing, which was named a “Must-Read Business Book” by Fortune Magazine.
He has two weekly podcasts, the motivational Content Inc. podcast and the content news and analysis show This Old Marketing with Robert Rose.
To listen to Joe’s podcasts, go to:
https://www.joepulizzi.com/podcasts/
For more from Joe, go to:
https://www.joepulizzi.com/
Connect with Joe on Social Media:
https://twitter.com/JoePulizzi
https://www.instagram.com/joepulizzi/
https://www.linkedin.com/in/joepulizzi/
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This episode was hosted by T. Adeola of STEM Whisperers. If you have any questions, please feel free to email t@tinygiants.tech.
Connect with the host:
https://www.linkedin.com/in/temitayoaosinubi/
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Tiny Giants
CAREER OVER CELEBRITY: Three times as many children ages 8-12 want to be YouTubers than astronauts. But the Creator Economy is far more than just YouTube and TikTok. This show reaches past Social Media stardom and focuses on the careers and market trends that make the Creator Economy just that – an economy. We do this by spotlighting niche-specific influencers the uninitiated have no concept of, or as we like to call them – Tiny Giants!
