CAREER OVER CELEBRITY: Three times as many children ages 8-12 want to be YouTubers than astronauts. But the Creator Economy is far more than just YouTube and TikTok. This show reaches past Social Media stardom and focuses on the careers and market trends that make the Creator Economy just that – an economy. We do this by spotlighting niche-specific influencers the uninitiated have no concept of, or as we like to call them – Tiny Giants!
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CAREER OVER CELEBRITY: Three times as many children ages 8-12 want to be YouTubers than astronauts. But the Creator Economy is far more than just YouTube and TikTok. This show reaches past Social Media stardom and focuses on the careers and market trends that make the Creator Economy just that – an economy. We do this by spotlighting niche-specific influencers the uninitiated have no concept of, or as we like to call them – Tiny Giants!
This week on the podcast host T. Adeola talks with K-pop influencer turned agency owner and Creator Economy Evangelist, Tinashe Chaponda. Formerly a YouTuber, Chaponda grew his channels to over 25k subscribers at 30 million channel views and worked with brands from Plato's Closet and Coco International. Afterward, Tinashe started Sosani Studios, a creative ad agency that focused on top funnel and growth marketing campaigns for brands leveraging influencer and their social platforms.
Chaponda has led branded content series campaigns from Cash App America 48-State Tour, COMPA USA Tour with Warner Brothers & Dwayne the Rock Johnson, and continues to execute influencer campaigns for over 100+ brands.
Tinashe's mission is to continue building communities for brands, and influencers and create an impact within the creator economy.
For more from Tinashe, go to:
https://sosaniagency.com/
Connect with Tinashe on Social Media:
https://twitter.com/tinashechaponda
https://www.instagram.com/tinashe.chaponda/
https://www.linkedin.com/in/tinashechaponda/
https://tiktok.com/@tinashechaponda
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This episode was hosted by T. Adeola of STEM Whisperers. If you have any questions, please feel free to email t@tinygiants.tech
Connect with the host:
https://www.linkedin.com/in/temitayoaosinubi/
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Tiny Giants
CAREER OVER CELEBRITY: Three times as many children ages 8-12 want to be YouTubers than astronauts. But the Creator Economy is far more than just YouTube and TikTok. This show reaches past Social Media stardom and focuses on the careers and market trends that make the Creator Economy just that – an economy. We do this by spotlighting niche-specific influencers the uninitiated have no concept of, or as we like to call them – Tiny Giants!
