All content for This is Product Marketing is the property of Product Marketing Hive and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
In this episode, Talya Heller, founder of Down to a T, joins Louise Liu to share her framework for finding product differentiation. She walks through the steps to identify distinct capabilities, build a clear ICP, and go beyond features to stand out in the market. Talya also shares tips on aligning teams around your differentiators and creating a competitive matrix that enables better messaging and sales execution. Listen to the full interview above or read the highlights from the conversatio...
In this episode, Joan Gaffney, founder and executive coach at ShiftNova, joins Louise Liu to share her thoughts on how product marketing managers can navigate the intense demands of their role without falling into burnout. She also shares some helpful tips on how managers can support their teams in managing burnout and emphasizes the importance of personal development and self-worth in building resilience. For more insights, please check out Joan Gaffney's article, Ring of Fire: Burnout and t...
In this episode, Ashley Wilson, Co-founder and COO at Momentum, joins Louise Liu to share her thoughts on how marketing roles, responsibilities, and team structures shift as the company scales. She also shares some common pitfalls to avoid and the considerations of how the marketing function is structured at her companies. For more insights, please check out Ashley Wilson's article "Differentiating Brand vs. Product Positioning: A Guide for Early-Stage Founders". All rights r...
In this episode, Jonathan Pipek, founder and CEO of Blue Manta Consulting, joins Louise Liu to break down his method for crafting effective pricing and packaging strategies for early-stage startups. He shares key insights on identifying the right value metrics, avoiding common pricing pitfalls, and communicating pricing and packaging changes. For a step-by-step guide with editable template, please check out Jonathan Pipek's article: Pricing and Packaging Strategy for Early-stage Startups. All...
In this episode, Sahil Sethi, author of Product Marketing Level Up and Vice President of Global Product Marketing at Freshworks, joins Louise Liu to discuss the attributes and qualities that define great product marketers. Sahil also shares his thoughts on how to hone the skills of velocity and integrated marketing in practice.Listen to the full interview above or read the highlights from the conversation: https://www.productmarketinghive.com/product-marketing-level-up/All rights reserve...
In this episode, Maria Ross, author of The Empathy Dilemma, joins Louise Liu to discuss how leaders can balance performance, people and personal boundaries to achieve empathetic leadership. Maria also shares her thoughts on why leaders are in the empathy dilemma and how to effectively develop healthy empathetic leadership at work.Listen to the full interview above or read on for the highlights from the conversation: https://www.productmarketinghive.com/the-five-pillars-of-effective-empathetic...
In this episode, Peace Attah, a Product Marketing Manager at Rayda, joins Louise Liu to share her best practices for navigating the first 90 days as a product marketer. Peace discusses how to build strong relationships, gain a deep understanding of your product, and create a plan that balances quick wins with long-term growth. For more a complete step-by-step guide, please check out Peace's article "How to Succeed in Your First 90 Days As a SOLO Product Marketing Manager"All rights reserved. ...
In this episode, Georgi Furnadzhiev, co-founder of MarketHackr, joins Louise Liu to share his innovative value creation framework that he developed through his work experience and has been successfully employing. Based on his framework, Georgi argues that connecting traction channels with the growth funnel and persona studies is the key to achieving sustained growth and maximizing impact.For more information, please check out Georgi's article "The Value Creation Framework".All rights reserved...
