In this episode, Mustafa Kapadia, Managing Director at Echo Point, joins Louise Liu to share his thoughts on how agentic AI is transforming the role of product managers—from decision-making and prioritization to collaboration and execution—and how product managers and product marketers can work together more effectively in this new AI-driven era. For more information, read Mustafa Kapadia's article "Write Value Propositions That Actually Convert - Build your first Value Proposition Agent". Al...
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In this episode, Mustafa Kapadia, Managing Director at Echo Point, joins Louise Liu to share his thoughts on how agentic AI is transforming the role of product managers—from decision-making and prioritization to collaboration and execution—and how product managers and product marketers can work together more effectively in this new AI-driven era. For more information, read Mustafa Kapadia's article "Write Value Propositions That Actually Convert - Build your first Value Proposition Agent". Al...
Episode 61: Jonathan Pipek - Early-stage Startups' Pricing and Packaging Strategy
This is Product Marketing
26 minutes
8 months ago
Episode 61: Jonathan Pipek - Early-stage Startups' Pricing and Packaging Strategy
In this episode, Jonathan Pipek, founder and CEO of Blue Manta Consulting, joins Louise Liu to break down his method for crafting effective pricing and packaging strategies for early-stage startups. He shares key insights on identifying the right value metrics, avoiding common pricing pitfalls, and communicating pricing and packaging changes. For a step-by-step guide with editable template, please check out Jonathan Pipek's article: Pricing and Packaging Strategy for Early-stage Startups. All...
This is Product Marketing
In this episode, Mustafa Kapadia, Managing Director at Echo Point, joins Louise Liu to share his thoughts on how agentic AI is transforming the role of product managers—from decision-making and prioritization to collaboration and execution—and how product managers and product marketers can work together more effectively in this new AI-driven era. For more information, read Mustafa Kapadia's article "Write Value Propositions That Actually Convert - Build your first Value Proposition Agent". Al...
