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This is Product Marketing
Product Marketing Hive
69 episodes
6 days ago
In this episode, Mustafa Kapadia, Managing Director at Echo Point, joins Louise Liu to share his thoughts on how agentic AI is transforming the role of product managers—from decision-making and prioritization to collaboration and execution—and how product managers and product marketers can work together more effectively in this new AI-driven era. For more information, read Mustafa Kapadia's article "Write Value Propositions That Actually Convert - Build your first Value Proposition Agent". Al...
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Marketing
Technology,
Business,
Management
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All content for This is Product Marketing is the property of Product Marketing Hive and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
In this episode, Mustafa Kapadia, Managing Director at Echo Point, joins Louise Liu to share his thoughts on how agentic AI is transforming the role of product managers—from decision-making and prioritization to collaboration and execution—and how product managers and product marketers can work together more effectively in this new AI-driven era. For more information, read Mustafa Kapadia's article "Write Value Propositions That Actually Convert - Build your first Value Proposition Agent". Al...
Show more...
Marketing
Technology,
Business,
Management
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Episode 54: Jon Itkin - Connecting Product Marketing and Brand Marketing
This is Product Marketing
22 minutes
1 year ago
Episode 54: Jon Itkin - Connecting Product Marketing and Brand Marketing
In this episode, Jon Itkin, Principal at In The Kitchen, joins Louise Liu to discuss the often-overlooked relationship between brand marketing and product marketing, particularly in B2B tech companies. He also shares his thoughts on how product marketers can effectively lead and bridge the gap between product marketing and brand marketing efforts.For more information, please check out Jon's article: Bridging Brand and Product Positioning.All rights reserved. © Product Marketing Hive.
This is Product Marketing
In this episode, Mustafa Kapadia, Managing Director at Echo Point, joins Louise Liu to share his thoughts on how agentic AI is transforming the role of product managers—from decision-making and prioritization to collaboration and execution—and how product managers and product marketers can work together more effectively in this new AI-driven era. For more information, read Mustafa Kapadia's article "Write Value Propositions That Actually Convert - Build your first Value Proposition Agent". Al...