In this episode, Mustafa Kapadia, Managing Director at Echo Point, joins Louise Liu to share his thoughts on how agentic AI is transforming the role of product managers—from decision-making and prioritization to collaboration and execution—and how product managers and product marketers can work together more effectively in this new AI-driven era. For more information, read Mustafa Kapadia's article "Write Value Propositions That Actually Convert - Build your first Value Proposition Agent". Al...
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In this episode, Mustafa Kapadia, Managing Director at Echo Point, joins Louise Liu to share his thoughts on how agentic AI is transforming the role of product managers—from decision-making and prioritization to collaboration and execution—and how product managers and product marketers can work together more effectively in this new AI-driven era. For more information, read Mustafa Kapadia's article "Write Value Propositions That Actually Convert - Build your first Value Proposition Agent". Al...
Episode 65: Talya Heller - How to Find What Makes Your Product Different
This is Product Marketing
26 minutes
3 months ago
Episode 65: Talya Heller - How to Find What Makes Your Product Different
In this episode, Talya Heller, founder of Down to a T, joins Louise Liu to share her framework for finding product differentiation. She walks through the steps to identify distinct capabilities, build a clear ICP, and go beyond features to stand out in the market. Talya also shares tips on aligning teams around your differentiators and creating a competitive matrix that enables better messaging and sales execution. Listen to the full interview above or read the highlights from the conversatio...
This is Product Marketing
In this episode, Mustafa Kapadia, Managing Director at Echo Point, joins Louise Liu to share his thoughts on how agentic AI is transforming the role of product managers—from decision-making and prioritization to collaboration and execution—and how product managers and product marketers can work together more effectively in this new AI-driven era. For more information, read Mustafa Kapadia's article "Write Value Propositions That Actually Convert - Build your first Value Proposition Agent". Al...
