Texting for the way higher education works now
Modern Campus serves colleges and universities with best-in-class SMS communications, ranging from fundraising to student retention.
This year, Modern Campus was honored with a Textie award for excellence in re-engaging “stop out” students. In this conversation, Charles Parsons walks us through the strategy that goes into every Modern Campus messaging campaign.
Hosts:
Caitlin Long, Senior Director of Product Management for Messaging at Bandwidth
Zach Kunkel, Director of Solutions Marketing and Go-to-market Strategy at Bandwidth
Guest:
Charles Parsons, VP of Product at Modern Campus
https://moderncampus.com/
https://www.linkedin.com/in/caparsons/
More resources: Download the 2025 state of messaging report: stateofmessaging.com
Learn about the 2025 Textie Awards: bandwidth.com/texties
Learn more about messaging at Bandwidth: bandwidth.com/messaging
In this podcast episode, Joe Shaker, CEO of TruVideo and a Textie Award winner, discusses how his company revolutionizes communication in the automotive service industry by leveraging video messaging and AI to build trust and transparency between dealerships and customers. Joe shares his journey from being an auto dealer to creating TruVideo, a platform that enables service technicians to send customers detailed videos explaining repairs, thereby eliminating doubts and misunderstandings. He highlights the power of asynchronous communication and video as natural human behaviors that enhance customer engagement, trust, and satisfaction. The company also integrates AI-driven tools like ProTexts to improve the professionalism and clarity of text communications, including real-time translations and smart replies, further personalizing the customer experience and driving higher revenue for dealerships. This conversation underscores how improving communication, rather than workflow alone, can transform customer relationships and business outcomes in the automotive service space.
TruVideo was honored with a 2025 Textie Award for excellence in A2P messaging.
Hosts:
Tim Sherwood, Senior Vice President, Messaging at Bandwidth
Zach Kunkel, Director of Solutions Marketing and Go to Market Strategy at Bandwidth
Guest:
Joe Shaker, Founder and CEO of TruVideo
More resources: Download the 2025 state of messaging report: stateofmessaging.com
Learn about the 2025 Textie Awards: bandwidth.com/texties
Learn more about messaging at Bandwidth: bandwidth.com/messaging
One of the biggest challenges for platforms in the A2P messaging space, is ensuring deliverability. While automated carrier filters are designed to block disallowed content, there are often false positives. Who would have thought that a Mother’s Day campaign from a floral company would be blocked? TrueDialog’s TrueDelivery tool helps brands discover and address false positives quickly, ensuring that important messages reach the customers who want them.
TrueDialog was honored with a 2025 Textie Award for excellence in A2P messaging, and loved hosting this conversation with CEO John Wright to go in-depth on their use case and experience.
Hosts:
Caitlin Long, Senior Director of Product Management for Messaging at Bandwidth
Tim Sherwood, Senior Vice President, Messaging at Bandwidth
Guest:
John Wright, Co-founder, TrueDialog
https://www.linkedin.com/in/johnnwright/
More resources: Download the 2025 state of messaging report: stateofmessaging.com
Learn about the 2025 Textie Awards: bandwidth.com/texties
Learn more about messaging at Bandwidth: bandwidth.com/messaging
Amol Oberoi is the Co-founder of Emitrr, a platform that focuses on creating efficient bookings and revenue for healthcare providers in a landscape marked by severe provider shortages. Not only does AI-enabled messaging improve patient experience, it also ensures that every appointment slot is efficiently booked.
Emitrr was honored with a 2025 Textie Award for excellence in A2P messaging, and loved hosting this conversation to go in-depth on their use case and experience.
Hosts:
Caitlin Long, Senior Director of Product Management for Messaging at Bandwidth
Zach Kunkel, Director of Solution Marketing and Go To Market Strategy at Bandwidth
Guest:
Anmol Oberoi, Co-founder, Emitrr
https://emitrr.com/
https://www.linkedin.com/in/anmol-oberoi-emitrr/
More resources: Download the 2025 state of messaging report: stateofmessaging.com
Learn about the 2025 Textie Awards: bandwidth.com/texties
Learn more about messaging at Bandwidth: bandwidth.com/messaging
Lisa Tejada started her career in nursing before working in medical administration, where she used Providertech’s services as a customer. Now, she is at Providertech, leading Clinical Innovation. In multiple roles, Lisa has witnessed the impact that a smart SMS strategy can make in healthcare settings. It’s not just about plug-and-play automated reminders, but about tailoring a communication strategy for each specific use case. In this episode, we break it all down.
Hosts: Caitlin Long, Senior Director of Product Management for Messaging at Bandwidth Zach Kunkel, Director of Solution Marketing and Go To Market Strategy at Bandwidth
Guest: Lisa Tejada, VP Clinical Innovation at Providertech https://www.providertech.com/ https://www.linkedin.com/in/lisa-z-tejada/
More resources: Download the 2025 state of messaging report: stateofmessaging.com Learn about the 2025 Textie Awards: bandwidth.com/texties Learn more about messaging at Bandwidth: bandwidth.com/messaging
In this episode, we’re joined by Dave Michels, Founder and Lead Analyst of TalkingPointz, an enterprise communications advisory firm. We cover RCS as it is now, and the potential for conversational commerce, contact center, and UCaaS use cases in the future.
Hosts: Caitlin Long, Senior Director of Product Management for Messaging at Bandwidth Zach Kunkel, Director of Solution Marketing and Go To Market Strategy at Bandwidth
Guest: Dave Michels, Founder and Lead Analyst of TalkingPointz https://talkingpointz.com/ https://www.linkedin.com/in/davemichels/
More resources: Download the 2025 state of messaging report: stateofmessaging.com Learn about the 2025 Textie Awards: bandwidth.com/texties Learn more about messaging at Bandwidth: bandwidth.com/messaging
Nick Lane is the Chief Messageologist at Mobilesquared, a research and advisory firm based in the UK. In this episode, we’re talking about the global state of messaging, including the rise of RCS, and how cultural events can serve as turning points in technology adoption.
Hosts:
Caitlin Long, Senior Director of Product Management for Messaging at Bandwidth
Zach Kunkel, Director of Solution Marketing and Go To Market Strategy at Bandwidth
Guest:
Nick Lane, Chief Messaging Officer at Mobilesquared
https://www.mobilesquared.co.uk/
https://www.linkedin.com/in/1nicklane/
More resources: Download the 2025 state of messaging report: stateofmessaging.com
Learn about the 2025 Textie Awards: bandwidth.com/texties
Learn more about messaging at Bandwidth: bandwidth.com/messaging
This week we’re joined by Gina Perini, President, CEO, and Chair of the Board of Directors for Somos, Inc., Somos oversees toll-free number identification and information services for all of North America, and has worked in the toll-free SMS space for many years, to create best practices around fraud and spam prevention.
Hosts:
Caitlin Long, Senior Director of Product Management for Messaging at Bandwidth
Zach Kunkel, Director of Solution Marketing and Go To Market Strategy at Bandwidth
Guest:
Gina Perini, President, CEO, and Chair of the Board of Directors at Somos, Inc.
https://www.somos.com/
https://www.linkedin.com/in/gina-perini/
More resources:
Download the 2025 state of messaging report: stateofmessaging.com
Learn about the 2025 Textie Awards: bandwidth.com/texties
Learn more about messaging at Bandwidth: bandwidth.com/messaging
Today we’re joined by Derek Morgan of Ovation, a platform that allows restaurant chains to quickly collect customer feedback in simple surveys, and have real, human 2-way conversations to directly improve customer service.
Hosts: Caitlin Long, Senior Director of Product Management for Messaging at Bandwidth Zach Kunkel, Director of Solution Marketing and Go To Market Strategy at Bandwidth
Guest: Derek Morgan, President and Co-founder at Ovation https://ovationup.com/ https://www.linkedin.com/in/dereklmorgan/
More resources: Download the 2025 state of messaging report: stateofmessaging.com Learn about the 2025 Textie Awards: bandwidth.com/texties Learn more about messaging at Bandwidth: bandwidth.com/messaging
Bandwidth held the first ever Reverb event in September to unveil new product innovations across voice, enterprise, and programmable market offers.
In this episode we’re going behind the scenes and introducing our NEW SVP of Programmable Services, Tim Sherwood. He shares the details on our plans to expand and grow messaging in 2025 with new tools like Message Health Monitoring and Alerting, and Registration Center. Plus, we dive deep into RCS and its implications for business texting.
Guest:
Tim Sherwood, SVP Programmable Services and Mobility
Hosts:
Caitlin Long, Sr. Director of Commercial Product Management, Bandwidth
Zach Kunkel, Director of Solutions Marketing & GTM Strategy, Bandwidth
Watch the Reverb replay highlights: https://fast.wistia.com/embed/channel/gf6b61k8yb
Learn more about Messaging at Bandwidth: https://www.bandwidth.com/products/messaging-apis/
We’re throwing it back with a look ahead this week! Brad Roldan, our VP of Messaging returns to the podcast to share his predictions for the future of messaging. The team talks about:
The potential disruption of AI in messaging, especially in fraud identification
RCS / RBM and the possibilities of open ecosystems
OTT apps, will they wax or wane in popularity?
What you need to be asking your provider now, to make sure you’re ready for the future
This episode wraps up our first season on The State of Business Texting podcast, but we’re still around, and still creating educational resources and tools to help you set a smarter text strategy.
Learn more at stateofmessaging.com
Guest:
Brad Roldan, VP of Messaging, Bandwidth
Hosts:
Caitlin Long, Director of Commercial Product Management, Bandwidth
Zach Kunkel, Director of Solutions Marketing, Bandwidth
Simeon Coney, VP of Business Development at ENEA, joined Zach and Caitlin for this discussion on fraud in the global messaging ecosystem. We’re talking about:
- Smishing and other consumer fraud tactics
- Brand-targeted fraud including artificially inflated traffic (AIT)
- How you can mitigate the risks of fraud in your own messaging
Guest:
Simeon Coney, VP of Business Development, ENEA
Hosts:
Caitlin Long, Director of Commercial Product Management, Bandwidth
Zach Kunkel, Director of Solutions Marketing, Bandwidth
Swati Deo, Senior Director of Product Management at Salesforce, joined Bandwidth for this live Webinar. Listen in for takeaways on:
- How we think the SMS and messaging industry will change in the coming year
- Why consumer preferences are shaping business decisions around messaging
- How you can optimize your approach to messaging
Guest:
Swati Deo, Senior Director of Product Management, Salesforce
Hosts:
Brad Roldan, VP of Product, Programmable Services, Bandwidth
Zach Kunkel, Director of Solutions Marketing, Bandwidth
Messaging meets the world of money on this week’s episode. Caitlin and Zach walk through prominent use cases in banking, payment processing, and other fintech verticals. From caution flags to big wins, they discuss how messaging is a customer expectation, and get into the interplay between voice and SMS in customer experience.
Hosts:
Caitlin Long, Director of Commercial Product Management, Bandwidth
Zach Kunkel, Director of Solutions Marketing, Bandwidth
Gabe Goldstein, GM of SMS at Yotpo joins this week to discuss messaging strategy in ecommerce. We’re breaking down channel strategy for retention marketing: the differences between email and SMS, and toll-free numbers vs. dedicated short codes. And Gabe explains how Yotpo helps customers think through using those channels to guide “micro journeys” for customers.
Guest:
Gabe Goldstein, General Manager of SMS at Yotpo
https://www.linkedin.com/in/gabe-goldstein-4b6b53bb/
Host:
Zach Kunkel, Director of Solutions Marketing, Bandwidth
This week we’re joined by Kim Howland, SVP at Rectangle Health to talk about the messaging industry. Patient experience has undergone a complete revolution, thanks to the new communication tools available today. We dive into why texting is king for all stages of the patient journey.
Guest:
Kim Howland, Senior Vice President of Product Management, Rectangle Health
https://www.rectanglehealth.com/
https://www.linkedin.com/in/kimberly-howland1/
Hosts:
Caitlin Long, Director of Commercial Product Management, Bandwidth
Zach Kunkel, Director of Solutions Marketing, Bandwidth
Companies are bringing creativity to business texting, and we are here for it! From the ROI of MMS, to messages that improve safety on the road and increase student and parent engagement, we’re highlighting the most interesting use cases in this episode. You’ll walk away with inspiration for your own creative and effective business texting campaigns!
Hosts:
Caitlin Long, Director of Commercial Product Management, Bandwidth
Zach Kunkel, Director of Solutions Marketing, Bandwidth
Feeling frustrated by changing registration processes, or just curious about how to get numbers set up for business texting? This episode is for you! We’re talking through the evolution of 10DLC registration, the latest updates in toll-free verification, and why it (sometimes) takes so long to get short code campaigns approved.
Hosts:
Caitlin Long, Director of Commercial Product Management, Bandwidth
Zach Kunkel, Director of Solutions Marketing, Bandwidth
Guests:
Stefan Heller, Vice President, Business Development & Strategic Partnerships, The Campaign Registry
Luke Thompson, Manager, Messaging Compliance, Bandwidth
Learn more about our industry research at https://www.stateofmessaging.com/
Learn more about Bandwidth’s products at https://www.bandwidth.com/
You’ve got choices, and we’re talking about ‘em this week. From number types, to OTT apps, to a diversified path-to-market, there have never been more options in messaging. TJ Thinkaran joined us to break it all down.
Hosts:
Caitlin Long, Director of Commercial Product Management, Bandwidth
Zach Kunkel, Director of Solutions Marketing, Bandwidth
Guest:
TJ Thinakaran, Founder and CEO, CasselRoad Consulting; Advisor, CTIA, MEF
https://www.linkedin.com/in/jthinaka/
https://twitter.com/i/flow/login?redirect_after_login=%2Fonetj
Learn more about our industry research at https://www.stateofmessaging.com/
Learn more about Bandwidth’s products at https://www.bandwidth.com/
We’re taking a 30,000 foot view of the business text messaging space this week to see what trends are emerging, and how they’re going to affect business senders.
From Apple’s RCS announcement, to the ever-growing popularity of WhatsApp, there are more channel options opening to businesses in the messaging space than ever before.
SMS and MMS are alive and thriving with innovative use cases. But it’s not all rosy—we also talk about challenges with deploying your organization’s texting strategy.
Hosts:
Caitlin Long, Director of Commercial Product Management, Bandwidth
Zach Kunkel, Director of Solutions Marketing, Bandwidth
Guest: Brad Roldan, GM of Product for Messaging, Bandwidth
Learn more about our industry research at stateofmessaging.com
Learn more about Bandwidth’s products at bandwidth.com