Mapping the global spread of RCS with Nick Lane of Mobilesquared

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The State of Business Texting

A Bandwidth Series

21 episodes

6 days ago

Welcome to The State of Business Texting, where we explore the dynamic world of business texting in 2024. From unraveling resilience to crafting conversational experiences, join us on a journey through the power of SMS and MMS. We’re breaking down registration, verification, compliance, deliverability, aggregation, and channel flipping across short codes, toll-free, 10DLC, Alphanumeric, and even emerging channels like RCS and over-the-top apps. We’re talking about industry-specific use cases with deep dives into healthcare, e-commerce, and fintech. And we’re breaking barriers with discussions on global messaging.

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Mapping the global spread of RCS with Nick Lane of Mobilesquared

The State of Business Texting

41 minutes 1 second

2 months ago

Mapping the global spread of RCS with Nick Lane of Mobilesquared

Nick Lane is the Chief Messageologist at Mobilesquared, a research and advisory firm based in the UK. In this episode, we’re talking about the global state of messaging, including the rise of RCS, and how cultural events can serve as turning points in technology adoption.

Hosts:

Caitlin Long, Senior Director of Product Management for Messaging at Bandwidth

Zach Kunkel, Director of Solution Marketing and Go To Market Strategy at Bandwidth

Guest:

Nick Lane, Chief Messaging Officer at Mobilesquared

https://www.mobilesquared.co.uk/

https://www.linkedin.com/in/1nicklane/

More resources: Download the 2025 state of messaging report: stateofmessaging.com

Learn about the 2025 Textie Awards: bandwidth.com/texties

Learn more about messaging at Bandwidth: bandwidth.com/messaging