Messaging in eCommerce with Yotpo

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The State of Business Texting

A Bandwidth Series

21 episodes

4 days ago

Welcome to The State of Business Texting, where we explore the dynamic world of business texting in 2024. From unraveling resilience to crafting conversational experiences, join us on a journey through the power of SMS and MMS. We’re breaking down registration, verification, compliance, deliverability, aggregation, and channel flipping across short codes, toll-free, 10DLC, Alphanumeric, and even emerging channels like RCS and over-the-top apps. We’re talking about industry-specific use cases with deep dives into healthcare, e-commerce, and fintech. And we’re breaking barriers with discussions on global messaging.

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Messaging in eCommerce with Yotpo

The State of Business Texting

26 minutes 25 seconds

1 year ago

Messaging in eCommerce with Yotpo

Gabe Goldstein, GM of SMS at Yotpo joins this week to discuss messaging strategy in ecommerce. We’re breaking down channel strategy for retention marketing: the differences between email and SMS, and toll-free numbers vs. dedicated short codes. And Gabe explains how Yotpo helps customers think through using those channels to guide “micro journeys” for customers.

Guest:

Gabe Goldstein, General Manager of SMS at Yotpo

https://www.yotpo.com

https://www.linkedin.com/in/gabe-goldstein-4b6b53bb/

Host:

Zach Kunkel, Director of Solutions Marketing, Bandwidth