Sure, go ahead and invest in outreach, Business Development, networking, content marketing... but don't forget to dig up the opportunities hiding in your network, first. 
Check out the MYNO mini-series here: https://salesfornicepeople.com/academy/mine-your-network-for-opportunities-myno-workflow

And the one thing most detrimental to your internal state? 
The conversations that other people put into your mind. 
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The shortest - and admittedly harshest - way to put it: 
Your team will never outperform your leadership. 
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You can tackle problems in isolation, but if you don't look at the overall bigger picture, the system your problem exists in, you might just screw up more than you're trying to fix. 
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Just like that friend who's always "doing one final rewrite before sending my manuscript to the publisher!". You don't follow up because you don't want to face the fact that things don't look as rosy as you're hoping?
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If you're for everyone, you won't look like the specialist that people want to hire. So you create a narrative, for a niche, and you aim it at those people. Anyone adjacent who show up? Welcome them in. 
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You can tell yourself stories about how likely all those deals are to close until your bankrupt - and if you do tell yourself stories about it, you might be closer to ruin than you think. Be discerning, and careful not to fall into wishful thinking. 
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When a buyer becomes a client, they become a tenant in your head. Shouldn't someone pay the rent...?
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Yeah of course they have the problem and they want to solve it - but very often they can't or won't, and they're only talking to you so that they look like they're working on a solution. And then you waste your time on a buyer's problem-solving theatre. 
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Oh look, I coined a cheesy term. 

But if you use it in your sales and marketing, you probably land more buyers. 
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You don't have to be a dancing monkey in order to make social media work for you. And in any case, you can dance all you want but it won't help you unless you get your narrative and positioning together, first. 
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The need, the urgency, the budget... none of that is an actual predictor of the sale, no matter how much you want to believe that "have money" is "will spend money". 

For more sharp thinking on how to actually get the sales without compromising your values, go to https://salesfornicepeople.com/signup

Just that question. Ask yourself that, answer it, and then go do it. There you go, more buyers and more sales. 
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Found the problem. You're welcome. 
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Most meetings should have been an email, and most emails are way too dense, over-complete, and they make you look needy. 

You're throwing haystacks at people, expecting them to find the needle. And that's why you get ghosted. 

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So annoying when a buyer won't buy now, because they want to first do a bunch of things... that actually you should be helping them with... except you can only do that once they buy and they won't. 
Here's one counter-intuitive way to get through that stalemate. 
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That question is great, but it's often a false flag. And "Yes" is usually not the right answer. 
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Can't justify preaching but not practising. And you can't justify creating assets without leveraging them. 

SFNP Daily is going to take a few weeks off, and meanwhile you can get yourself the assets by signing up for a daily email at https://SalesForNicePeople.com/signup

A sale can still happen later, so long as the conversation continues. But it won't if you let the convo and the relationship die. 
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Yes. Here too, questions are the answer. 
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