In this episode of The Premium Mindset, Cameron Bawden and Evan Richie break down the game-changing strategies they’ve implemented at Coconut Cleaning and Green Mango Pest Control — from revolutionary pay structures that drive performance to the power of “unreasonable hospitality” in customer and employee experiences.

Learn how a dual-level compensation model can boost accountability, elevate high performers, and weed out underperformers — all while increasing profitability. They also dive into how giving value upfront, even to the point of discomfort, creates customers for life and cultivates word-of-mouth momentum.

If you're an entrepreneur or service-based business owner trying to scale sustainably, improve your culture, and build systems that reward excellence — this episode is a masterclass in action.

In this episode of The Premium Mindset, Cameron Bawden and Evan Richie reveal the real reason their companies are scaling—and it has nothing to do with more marketing or more sales. It's about auditing.

They break down:

If you're running a growing service-based business, this is the episode that could unlock your next level of performance, profit, and peace of mind.

Chapters:

0:00 - Intro: Why auditing matters now
2:15 - The hidden cost of not having an auditor
4:40 - What an auditor actually does
7:10 - Wearing the hat before hiring the position
9:35 - Real example: Sales bonuses & lost leads
13:00 - How we audit our 5-minute lead response time
15:50 - What makes a good auditing process
18:45 - Spotting weak points in your audit sheet
21:20 - Auditing sales-to-service follow-through
24:00 - Two big wins from a single week of auditing
26:30 - How to start auditing with limited resources
28:10 - Auditing the auditor: creating accountability
29:20 - Final thoughts: wear the hat, write the systems, raise the bar

#ThePremiumMindset #Entrepreneurship #BusinessAudit #ScalingTips #ServiceBusiness #CameronBawden #EvanRichie #GreenMango #CoconutCleaning #SmallBusinessGrowth #BusinessOperations #AuditorInsights #ProfitabilityTips

On this episode of The Premium Mindset, Evan and Cameron dive into a game-changing conversation about aligning personal mantras with daily habits—and how that same principle is being applied to restructure employee compensation and drive profitability at Coconut Cleaning.Evan reflects on his evolving belief around manifestation, inspired by a new book and coaching from Cameron, and how adopting the right mindset plus real action is key to transformation. They break down the bold changes they're implementing in their pay structure—cutting base salaries while creating upside through performance-based bonuses—and share how it's already impacting culture and profitability.Whether you're an entrepreneur, a team leader, or someone trying to build better habits, this episode is full of real strategies, real numbers, and real vulnerability. If you're tired of running your business on razor-thin margins, this is the blueprint.🎧 Listen in and learn:Why mantras only work if your habits matchHow to structure employee bonuses to drive real resultsHow to create shared ownership without sacrificing culture Share this episode with a business owner who needs a wake-up call.Chapters:00:00 – Intro: Mantras vs. Reality03:42 – The Problem with “The Secret”06:50 – When Affirmations Miss the Mark09:20 – Real Change Requires Real Habits13:05 – New Compensation Plan Breakdown18:30 – Why Bonuses Were Sinking the Business22:45 – Profit Sharing and KPI Alignment28:20 – The CSR Retention Bonus Strategy33:00 – Commission vs. Hourly: Which Wins?37:40 – Influencer Jobs and Time Accountability41:15 – Applying This to Your Business44:00 – Why Culture and Transparency Matter46:00 – Final Thoughts: Profit with Purpose#ThePremiumMindset #Entrepreneurship #BusinessStrategy #EmployeeCompensation #Manifestation #Profitability #Leadership #CoconutCleaning #MindsetShift #PerformancePay

If you’re stuck at break-even or feeling like your business margins are too tight—this episode is for you.Cameron Bawden and Evan Richie use real numbers from Coconut Cleaning to run a live AI experiment: they upload their profit sheet into ChatGPT and ask it to act like Alex Hormozi, Elon Musk, and other business minds to identify why margins are razor thin—and how to fix them.You’ll learn:The 5-prompt framework to make AI your smartest business advisorHow to use ChatGPT to create real roadmaps, not just get generic adviceWhy most entrepreneurs are underutilizing AI (and how to fix that)How to uncover hidden leaks in labor, marketing, and pricingThe mindset shift from operator to strategic CEO🎙️ The Premium Mindset is where you get raw, real-time insights from two of America’s fastest-growing service businesses: Coconut Cleaning and Green Mango Pest Control.📌 Like, comment, and subscribe for more behind-the-scenes breakdowns, live experiments, and hard-won entrepreneurial lessons.⏱️ Chapters:00:00 – Intro: Your Business Might Need a Deep Clean01:20 – Why ChatGPT Is the Most Underused Tool in Business03:40 – The 5 Prompt Framework That Changes Everything06:10 – Uploading the Coconut Cleaning Profit Sheet08:25 – AI as Alex Hormozi: Brutal Business Questions11:00 – Are We Charging Enough?13:00 – Labor Leaks, Scope Creep, and Franchise Inconsistencies16:15 – From Trapped Operator to Strategic CEO18:40 – Price Increases and Incentive-Based Pay20:10 – Takeaways: Smarter Prompts, Better Profits🔔 Subscribe for weekly business insights from two entrepreneurs scaling multiple 8-figure companies.📱 Follow us on Instagram: @cameronbawden | @evan.richie#entrepreneurship #leadership #businesspodcast #thepremiummindset #cameronbawden #scaleyourbusiness #employeesuccess

What if the excuse “I’m just reinvesting into the business” is actually holding you back?In this eye-opening episode of The Premium Mindset, Cameron Bawden and Evan Richie expose the hidden traps behind common entrepreneurial thinking — especially the belief that lack of profit is just a temporary sacrifice for future growth.They break down:How to reinvest and stay profitableWhy most business owners lie to themselves about their marginsHow to build smarter marketing silosWhat 18 hidden deductions might be draining your businessReal strategies to fix profit leaks todayWhether you're a 7-figure founder or just starting out, this episode will challenge the way you think about scaling, investing, and leading your team.⏱️ Chapters:00:00 - Intro: The Profit Illusion01:45 - The Common Excuse: “We’re Just Reinvesting”04:22 - Why You Can (and Should) Reinvest and Profit06:30 - Profit vs. Revenue: Getting Real With Your Numbers08:50 - Green Mango Lessons: Mistakes That Cost Years11:42 - Talking to 20-Somethings About Smart Sacrifice13:15 - What 30% Profit Margin Actually Looks Like15:30 - Breaking Down the 18 Deductions That Kill Profit18:05 - The Marketing Silo Test: $100 In, How Much Back?20:20 - Coconut Case Study: “We Were Making $23/Job”23:10 - Systems, CFOs & Whiteboard Sessions That Fix Profit26:00 - Real-Life Marketing Wins (And What Didn’t Work)28:00 - Raising Job Ticket Average: Your Real Growth Lever29:25 - Final Thoughts: You Need a Profit Map🔔 Subscribe for weekly business insights from two entrepreneurs scaling multiple 8-figure companies.📱 Follow us on Instagram: @cameronbawden | @evan.richie#entrepreneurship #leadership #businesspodcast #thepremiummindset #cameronbawden #scaleyourbusiness #employeesuccess

In this powerful and vulnerable episode of The Premium Mindset, Cameron Bawden and Evan Richie dive deep into a topic that many entrepreneurs overlook: daily mantras.Cameron makes the case for why mantras have been life-changing for him—especially during his lowest point in 2018—while Evan questions the practicality and authenticity of them. What starts as a roast turns into a raw, real, and incredibly honest conversation about self-worth, financial abundance, limiting beliefs, and how to shape the inner voice that drives your decisions.If you’ve ever doubted the power of mindset or felt like mantras were just “woo woo,” this episode might just change your perspective.Subscribe for more honest conversations about growth, business, and real life behind entrepreneurship.

Chapters:

0:00 – Intro: Roasting, Harmozi quotes & mindset tension

4:45 – Evan’s hesitation with mantras & the “Bowflex” analogy

8:22 – Cameron’s lowest point in 2018 & mantra breakthrough

13:01 – The hypocrisy check: How mantras create internal accountability

16:28 – Evan admits limiting beliefs around abundance

21:00 – Financial guilt vs. vision for impact25:34 – Mantras and the family office model

28:15 – Creating mantras from limiting beliefs (inversion thinking)

31:48 – The 3-6-9 writing method for manifestation

34:56 – Abundance defined: Gratitude vs. materialism39:45 – The commitment: 33 days of mantras

42:11 – Final thoughts & challenge to listeners

📈 Why Structured Meetings Will Save (and Scale) Your Business | The Premium Mindset PodcastWelcome back to The Premium Mindset, where entrepreneurs Evan Richie and Cameron Bawden unpack what it really takes to grow high-performing teams and companies.In this episode, we dive deep into a “boring but bulletproof” topic: meetings. From one-on-ones to $21K monthly team sessions, we reveal the exact structure that helped scale two of the fastest-growing companies in America—Coconut Cleaning and Green Mango Pest Control.If you’re serious about culture, clarity, and consistent growth, this one’s for you.📍 CHAPTERS00:00 - Why Meetings Matter (Even Without ROI)03:45 - Common Pitfalls: No Agenda, No Impact06:20 - The Power of Weekly One-on-Ones10:15 - How Structured Agendas Drive Accountability13:42 - Why Most Companies Fail at Meeting Cadence17:00 - From Struggle to Structure: The Green Mango Playbook20:50 - Costly? Yes. Worth It? Absolutely24:00 - $3,000/hour Meetings: How to Justify Them27:15 - Company-Wide Monthly Meetings ($21K in Value)30:45 - Transparency and Vulnerability in Leadership34:10 - The Real ROI of Being Honest With Your Team37:30 - Structuring KPIs, Reports, and Audits40:25 - The Role of Counterpart Meetings43:50 - Cameron’s Personal Meeting Stack (and Mistakes)46:40 - How to Scale Meetings for a 5-Person Team49:15 - The Discipline That Builds Company Culture52:00 - The Ultimate Litmus Test: Would You Scale This Manager?Follow us on InstagramCameron - @cbawdenEvan - @evan.p.ritchey🔗 Join The 1% Club:Level up with elite entrepreneurs, accountability, and mentorship⁠https://www.instagram.com/cameronbawden/

In this episode of The Premium Mindset, Cam and Evan dive into one of the most controversial decisions in business: partnerships.

➤ When does it make sense to bring on a partner?
➤ How do you protect your equity?
➤ Is a coach better than a co-founder?
➤ What do real investors actually care about?

Whether you're just starting out or thinking of scaling through equity deals, this episode gives you the raw, unfiltered take from two founders who’ve built and sold multi-million dollar companies.

🕒 Timestamps:

00:00 - Intro: Why partnerships matter
01:30 - The value of equity and who deserves it
04:45 - When it’s smart to find a partner
08:10 - Operator agreements & how partnerships fall apart
13:20 - Avoiding partnerships out of loneliness
16:00 - When to hire vs. when to partner
19:30 - Why equity is expensive and precious
23:15 - A case for “mentor equity” (5-10%)
28:10 - Lessons from Jeff Dudan (600+ franchise exits!)
32:00 - Franchise territory mistakes and how to avoid them
37:15 - What private equity investors really look for
41:40 - The myth of seasonal spikes and investor red flags
46:00 - The emotional cost of solo entrepreneurship
48:30 - The role of accountability and the 1% Club challenge
52:00 - Final thoughts on building, scaling, and staying consistent

🔗 Join The 1% Club:
Level up with elite entrepreneurs, accountability, and mentorship
https://www.instagram.com/cameronbawden/

Hosts: Cameron Bawden & Evan Richie

In this episode of The Premium Mindset, Cam and Evan pull back the curtain on the real challenges of scaling a service business, maximizing team output, and leading with intention. From internal conflicts about productivity to bold strategies for building sustainable growth, they drop insights every business owner should hear.

Whether you're running a small team or managing multiple franchises, this episode is a masterclass on ownership, leadership, and accountability.

 Timestamps
00:00 - Why push people to their full potential?
01:32 - Introducing the ROI of time and employee bandwidth
04:45 - CSR output and shifting expectations
07:15 - The difference between being busy vs productive
09:50 - Inside Coconut: facing growth and profitability head-on
13:10 - Breaking down accounting overhead and margins
18:00 - The case for leaner finance and marketing teams
21:40 - How franchising complicates internal roles
24:30 - Cam's challenge to Evan: “What would YOU do differently?”
28:00 - Why some employees plateau—and how to elevate them
32:10 - Cam on testing productivity: hiring a driver to buy back hours
35:00 - Stop burning out creatives with single-brand focus
38:45 - Entrepreneurs must lead by example
41:00 - Systems, ROI, and scaling with intention

 Key Takeaways

• Set high standards, but back it with the right systems

• Buy back your time to focus on what matters most

• Elevate your team or you’re doing them a disservice

• Know when to challenge, when to support, and when to pivot

Subscribe and turn on notifications for more real-time entrepreneurial insights from Cameron and Evan.

#PremiumMindset #CameronBawden #EvanRichie #Entrepreneurship #Leadership #BusinessGrowth #FranchiseStrategy #ProductivityTips #TeamManagement #1PercentClub #BuyBackYourTime #BusinessPodcast #HomeServiceBusiness

Are you in the service industry and wondering how to manage your vehicles the right way? This Episode is all about fleet management for service businesses.Entrepreneurs and business owners Evan Ritchie and Cameron Bawden share the good, the bad, and the ugly of modern entrepreneurship and reveal what really happens behind the scenes of their personal and professional lives. #fleetmanagement  #servicebusiness  #buyvslease  #fleetmaintenance  #vehiclefinancing 

Whether you're running a cleaning service, pest control, or any service-based company, understanding buy vs lease company vehicles, vehicle financing for small business, and fleet maintenance management system is key to your success.  

Learn how to build a strong fleet management system, pick between buying or leasing, and explore tools like fleet management software, fleet dashboards, and even fleetio. We also cover enterprise fleet management, how to track vehicles, and manage them with smart strategies.

If you're starting a pest control business or a cleaning business, or working on a business plan for a service company, this video offers real advice from real business owners. From fleet maintenance management system free to professional fleet solutions, we share what works and what doesn’t.

We'll show how a fleet manager handles daily tasks, what fleet management in logistics means, and how to grow your service provider business model or managed service provider (MSP) company using proven methods.

Timestamps:

00:00 – Introduction to Fleet Management in Service Businesses

01:05 – The Importance of Fleet for Scaling a Business

02:20 – Buy vs Lease | What’s Better for Service Companies?

04:15 – Financing Vehicles When You’re Starting Out

06:00 – Real Stories | How Green Mango Started with One Truck

07:45 – Vehicle Wraps vs Painting: What’s More Cost-Effective?

09:35 – Hidden Costs and Mistakes in Fleet Decisions

11:10 – The Role of Personal Guarantees in Business Vehicle Loans

12:30 – When and Why to Flip or Replace Vehicles

13:55 – Implementing Fleet Safety Policies (No Texting & Driving)

15:05 – Using Samsara and Camera Systems for Accident Protection

16:10 – Final Advice | Weekly Inspections and Fleet Maintenance Tools

17:00 – Outro and How to Reach Out for More Tips

Subscribe to learn how to take your service business fleet strategies to the next level, build business credit, and grow faster with smart fleet management solutions.

#pestcontrolbusiness  #cleaningbusiness  #fleetmanagementsystem  #fleetmanager  #smallbusinesstips  #businessvehicles  #fleetsoftware  #entrepreneurship  #servicecompany  #businessgrowth  

Follow Us on Social Media :

Cameron Bawden's Instagram : /cbawden/ 

Evan Ritchey's Instagram :  /evan.p.ritchey/ 

How to Network & Build Relationships for Entrepreneurs | The Power of Proximity. In this video, Evan Ritchie and Cameron Bawden share real tips on how entrepreneurs can grow through networking and relationships. Learn why proximity matters for business success and leadership.

Networking and relationships for entrepreneurs are key to building the right connections. Whether you are new to entrepreneurship or growing your business, understanding networking fundamentals is a must. We talk about how to network, how to network with people, and how to network effectively.

The power of proximity shows that being around the right people boosts your entrepreneur mindset. Learn how to choose your circle and why selective relationships are important. We also discuss leadership skills for business owners and how building strong company culture leads to success.

Get business mentorship advice, leadership tips, and real success mindset strategies that help scale a business. Evan Ritchie and Cameron Bawden share stories from Coconut Cleaning and Green Mango Pest Control, two fast-growing companies.

If you want to grow your business, build strong relationships, find mentorship, and lead like a true entrepreneur, this is for you.

Subscribe now and start building the systems that will transform your business!

#BusinessPodcast #Entrepreneurship #StartUpJourney #BusinessInsights #MindsetMatters #BusinessTips #EntrepreneurLife #SmallBusiness #BusinessStrategy #SuccessMindset #BusinessGrowth #StartUpAdvice #FounderStories #BusinessLessons #HustleAndGrind

Don't forget to follow us on Instagram! ⁠https://www.instagram.com/cbawden?igsh=dDZ5ZWV1bWxnanVq&utm_source=qr⁠

Evan Ritchey's Instagram : ⁠https://www.instagram.com/evan.p.ritchey/⁠

Are you a business owner looking to scale your company while maintaining a balanced schedule? You’re in the right place! On this podcast, we dive deep into the systems, processes, and strategies that can help you streamline your business, increase efficiency, and create a sustainable growth plan.

We’ll explore practical solutions and share actionable insights that allow you to focus on what truly matters; growing your business and living your best life.

Tune in every week to hear expert advice, real-life success stories, and step-by-step guidance to make your entrepreneurial journey smoother and more successful.

Subscribe now and start building the systems that will transform your business!

#BusinessPodcast #Entrepreneurship #StartUpJourney #BusinessInsights #MindsetMatters #BusinessTips #EntrepreneurLife #SmallBusiness #BusinessStrategy #SuccessMindset #BusinessGrowth #StartUpAdvice #FounderStories #BusinessLessons #HustleAndGrind

Don't forget to follow us on Instagram! https://www.instagram.com/cbawden?igsh=dDZ5ZWV1bWxnanVq&utm_source=qr

Evan Ritchey's Instagram : https://www.instagram.com/evan.p.ritchey/

In this episode of The Premium Mindset, we explore the importance of adapting your communication style to match your clients' demeanor and how finding common ground can transform your business relationships. 

Discover why mirroring your clients' tone, respect, and professionalism creates a foundation of trust, and learn how connecting on shared values and goals strengthens those connections even further. 

Tune in for actionable tips on building stronger rapport, enhancing client interactions, and fostering a premium mindset that sets you apart in every conversation.

#BusinessPodcast #Entrepreneurship #BusinessInsights #MindsetMatters #BusinessTips #EntrepreneurLife #SmallBusiness #BusinessStrategy #SuccessMindset #BusinessGrowth #StartUpAdvice #FounderStories #BusinessLessons 

Don't forget to follow us on Instagram! https://www.instagram.com/cbawden?igsh=dDZ5ZWV1bWxnanVq&utm_source=qr

Evan Ritchey's Instagram : https://www.instagram.com/evan.p.ritchey/

In this episode of The Premium Mindset, Evan and Cameron dive deep into the transformative power of mentorship in the business world. While college and university classes provide valuable knowledge, it’s the guidance of a mentor that can truly shape your success. We discuss why mentorship is often the game-changer that propels individuals to new heights, offering insights, wisdom, and real-world experience that textbooks simply can’t provide.

Tune in to hear how a great mentor can be the difference between stagnation and growth, and why investing in strong mentorship relationships is essential for anyone looking to thrive in the competitive business landscape. If you’re serious about building your career or scaling your business, this episode is a must-listen!

Tune in every week to hear expert advice, real-life success stories, and step-by-step guidance to make your entrepreneurial journey smoother and more successful.

Subscribe now and start building the systems that will transform your business!

#BusinessPodcast #Entrepreneurship #StartUpJourney #BusinessInsights #MindsetMatters #BusinessTips #EntrepreneurLife #SmallBusiness #BusinessStrategy #SuccessMindset #BusinessGrowth #FounderStories #BusinessLessons #HustleAndGrind #Mentorship #Mentor

Don't forget to follow us on Instagram! https://www.instagram.com/cbawden?igsh=dDZ5ZWV1bWxnanVq&utm_source=qr

Evan Ritchey's Instagram : https://www.instagram.com/evan.p.ritchey/

In this insightful episode of "The Premium Mindset" Podcast, Cameron Bawden and Evan Ritchey dive deep into the concept of *buying back your time*—a powerful strategy for business owners seeking to break free from the cycle of constant hustle. They share practical examples, like what work you should hire out and for how much, and how creating efficient processes can give you the freedom to focus on your strengths. Discover the secrets to delegating effectively, overcoming the addiction to constant work, and mastering the art of systematizing your business. Learn how making small but strategic changes in your routine can lead to massive shifts in your personal and professional life. Whether you’re a seasoned entrepreneur or just starting out, this episode will leave you with actionable insights that can help you reclaim your time and achieve a healthier work-life balance. Tune in for an eye-opening conversation that can change the way you run your business and live your life. Don’t miss out! TIMESTAMPS

0:00-0:20 – Introduction to the concept of systemizing your business

0:21-1:08 – The constant need to be working as an entrepreneur

1:40-2:28 – The real reason entrepreneurs start a business: Family vs. Work

2:29-3:06 – Do you need the business, or does the business need you?

3:07-3:54 – The fear of delegation and the struggle to hire correctly

4:43-5:28 – Learning to build a "dummy-proof" system for scalability

6:04-6:49 – Training your team to handle tasks independently

7:25-8:11 – The power of documentation: Loom videos and manuals

8:50-9:26 – Creating clear operational standards for employees

10:03-10:40 – The "zero inbox" policy: Setting clear expectations

11:29-11:56 – Honoring company standards and maintaining accountability

12:12-12:33 – Marcy's achievement of collecting 99% of the billings and passing the torch

12:55-13:17 – Trusting someone to take over tasks to buy back your time

13:43-14:07 – Acknowledging the business addiction and efforts to reduce it

14:34-14:58 – How to start delegating tasks to create more time for yourself

15:24-15:51 – The principle behind buying back your time: paying someone a quarter of your hourly wage

16:17-16:49 – How business owners can avoid being consumed by work and focus on what they do best

18:12-18:36 – Balancing delegation with quality control for higher productivity and freedom

19:04-19:27 – Emphasizing the importance of hiring and focusing on sales to grow your business

20:33-20:59 – The impact of systematizing tasks and freeing up personal time for family and life outside work

On this episode of "The Premium Mindset," Cameron Bawden and Evan Ritchey take a dive deep into the realities of entrepreneurship, and the contrast between 9-to-5 jobs and small business ownership. Covering topics like the importance of mentorship, time management, and overcoming challenges, the speakers share personal stories of financial struggles, entrepreneurial pressure, and turning dreams into reality. If you are on the fence between climbing the corporate ladder, staying on the 9 to 5 path, or starting your own business, this episode is for you. TIMESTAMPS 0:00-0:24 Exploring the misconception of freedom in entrepreneurship and the responsibilities it entails. 0:24-0:43 The Premium Mindset Intro 0:43-1:14 9-to-5 vs. Business Ownership 1:14-2:28 Pursuing Happiness Over Money 2:28-3:53 The Grass Isn't Always Greener 3:53-4:47 Passion vs. End Goals 4:47-6:31 Defining Freedom in Entrepreneurship 6:31-7:51 Accountability and Work Ethic 7:51-8:47 The Reality of Being Your Own Boss 8:47-10:33 Leadership and Self-Discipline 10:33-12:08 The Foundation of Discipline 12:08-13:06 Self-Motivation and Ownership 13:12-14:14 – Entrepreneurial Journey and Inspiration 14:15-15:23 – Challenges of Entrepreneurship 15:24-16:02 – Building Habits for Success 16:03-17:01 – Self-Improvement and Accountability 17:02-18:18 – Networking and Growth Opportunities 18:19-19:45 – Learning from Role Models 19:46-20:50 – Leveraging Resources and Time Management 20:51-21:56 – Breaking the 10-Million-Dollar Barrier 21:57-23:11 – Balancing Ambition and Freedom 23:37-24:07 - Child's Education and Hard Lessons 24:07-24:30 - Value of Mentorship 24:30-25:04 - Charging for Expertise 25:04-25:39 - Success Principles for 9-to-5 and Entrepreneurs 25:39-26:17 - Action and Success 26:17-27:29 - Entrepreneurship vs 9-to-5 Pressure 27:29-28:35 - Entrepreneurial Responsibility 28:35-30:16 - Consistency and Reward 30:16-31:22 - Choosing Your Hard 31:22-32:51 - Newton's Law and Entrepreneurial Growth 32:51-33:40 - No Guarantees in Entrepreneurship 33:40-34:47 - Job Security vs Uncertainty 34:47-35:11 - Adapting to Market Changes 35:12-35:28 - Outro

Post-Merger Insights, Leadership Lessons, and Taylor Swift Eras Tour In this episode of "The Premium Mindset," Cameron Bawden and Evan Ritchey dive into the world of business transitions, leadership strategies, and personal growth. Cameron shares his unique perspective on navigating a successful merger with PestCo, offering insights into employee retention, operational efficiencies, and the importance of corporate culture. They discuss how to balance structure with flexibility, the value of due diligence, and lessons learned from HR training sessions on emotional intelligence. Beyond the boardroom, they explore life after stepping away from the day-to-day grind, including humorous stories of adjusting to "retired life." Finally, they wrap up with an unforgettable experience at a Taylor Swift concert, touching on the incredible movement behind the superstar and the sky-high ticket prices that fans are willing to pay. Whether you're an entrepreneur, a leader, or a dedicated Swifty, this episode offers something for everyone TIMESTAMPS 1. **(0:00-0:24)** "Key Reflections: Growth Through Hard Times" 2. **(0:25-0:55)** "Introduction to the Premium Mindset Podcast" 3. **(0:56-2:01)** "Post-Merger Updates: Life After PestCo Merger" 4. **(2:02-3:10)** "Pressure Shifts: From Company Ownership to Wealth Management" 5. **(3:11-5:02)** "Lessons Learned: Misconceptions About Wealth" 6. **(5:03-6:24)** "Investment Challenges: The Difficulty of Saying 'No'" 7. **(6:25-7:42)** "Financial Advisors and Blind Trust: Making Better Decisions" 8. **(7:43-10:03)** "Cameron’s Future: Selling Coconut and Strategic Investments" 9. **(10:04-11:42)** "Advice from the Wealthy: Patience Before Big Decisions" 10. **(11:43-14:58)** "PestCo Merger Insights: HR Changes and Management Adaptation" 11. **(14:59-16:50)** "Operational Innovations: Routing Efficiency from PestCo" 12. **(16:51-End)** "Coconut Cleaning’s Future: Attention to Detail and Growth Strategies"

Green Mango Pest Control merged with PestCo! Here's what that means... TIMESTAMPS

0:00-0:44: Intro - The day I merged with PestCo

0:44-1:14: Intro - The Premium Mindset Intro by JohnJay&Rich Radio Host Rich Berra

1:14-9:04 What is it like merging your business? What does it feel like?

9:05-10:58 Why did you choose PestCo to Merge with?10:59-12:28 Does merging mean employees’ pay changes? 12:29-15:10 Merging gives employees huge potential for growth and more benefits

15:11-18:18 What changes about the CEO’s role when merging?

18:19-20:22 How much say do the employees have over effects from a merger?

20:23-26:09 How difficult has merging been on your family?

26:10-30:11 How do I set my business up to smoothly merge down the line?

30:12-32:04 Keep your books clean in business - The way you bookkeep can change EBITDA

32:05-33:01 Keep your business clean: Track your passwords, keep CRM updated, cancel old emails, etc. 33:02-35:30 What do you wish you savored more? What are you so happy to be done with?

35:31-37:02 Company culture is at an all time high

37:03-39:02 The finish line: feelings on my ‘last’ day

39:03-40:11 How did your employees feel about you merging?

40:12-42:38 Set up your business with strong managers under you.

42:38-45:29 Systemize your operations

45:30-47:02 What was your first purchase when you were paid out?

47:03-52:16 How you do respond to backstabbers?

52:17-56:08 What’s next for you? Coconut Cleaning growth, mentoring, family?

For entrepreneurship advice, follow Cameron Bawden https://www.instagram.com/cbawden/?hl=enand Evan Ritchey https://www.instagram.com/evan.p.ritchey/on Instagram

How can I get my employees more bought in? Why are stellar employees contributing less than they used to? How can I bring back the energy and life to the company I built? If you ask yourself any of these questions, or are looking to prevent losing the family feeling in your business, don't miss this episode.

In this episode of "The Premium Mindset," Cameron Bawden, CEO of Green Mango Pest Control, and Evan Ritchey, CEO of Coconut Cleaning, dive into what it takes to have a strong company culture. It often starts with one stellar employee or manager who is in tuned with others and has a positive attitude. Do you struggle to keep employees engaged? Is loyalty within your company declining the bigger or busier you get? Then this episode is for you. Everyone has a zone of genius they excel at. For Cameron, it was systems and operations. For Evan, it's empathy and employee buy in. What do you do if culture and people are not your strengths? For all entrepreneurs young and all, anywhere from 1 to hundreds of employees, this episode is the culture 101 you've been missing. Check it out. TIMESTAMPS 0:00-0:25: Harness your strength in business. Be intentional with hearing out your employees intro. 0:26-0:56: The Premium Mindset Intro by JohnJay&Rich Radio Host Rich Berra 0:57-3:37: Paying high wages but your culture sucks? How to have a strong culture in your company. 3:38-5:00: You cannot buy loyalty, it comes from the small repeated touch points. 5:01-5:44: Listen to your employees, they will listen to you. How to lead with authority instead of force. 5:45-7:25: Learn your employees names. There is power in a name. 7:26-8:23: Be there for your team. Earn their loyalty. Be intentional with hearing out your employees. 8:24-10:33: Focus on the thing you are great at. Focus on your strengths, outsource your weaknesses. Have someone whose strength is improving the company culture. 10:34-11:36: Don’t try to conform to make your employees like you, outsource to someone they bond with naturally. 11:37-12:02: If connecting with people is your weakness, you can outsource but only to a certain extent. 12:03-13:02: People don’t care about what you know until they know how much you care. 13:03-14:18: Unfulfilled promises will haunt you. Keep track of promises you make your employees. 14:18-15:40: Losing employees that are not bought in on you or the company is good 15:41-17:11: Be self-aware. Let your employees know your shortcomings and intentions. 17:12-18:00 If culture is lacking, and it’s your weakness, go figure it out. Make the sacrifice. 18:01-20:57 The impact of your presence can be positive or negative. You have the choice to show up every day or not. 20:58-22:51 How do you get buy in from your employees to hit lucrative goals? Check out Cameron's instagram page for more entrepreneurship, fitness, and work life balance content here: https://www.instagram.com/cbawden/?hl=en Check out Evan's Instagram page: https://www.instagram.com/evan.p.ritchey/ Ready to take a deeper dive into entrepreneurship? Find everything you'll need to know here: https://www.youtube.com/@ThePremiumMindset Looking for a killer podcast about overcoming hardships in entrepreneurship and life? Perhaps you have a love for flying in a helicopter over the Arizona desert. Then you won't want to miss "Flying High with Cam:" https://www.youtube.com/watch?v=QNd2id9rFIQ&list=PLVuFXdDrfd0MDFzxU5fgpOhNb0hb0IE53

In this episode of “The Premium Mindset,” Evan Ritchey, CEO of Coconut Cleaning, and Cameron Bawden, CEO of Green Mango Pest Control, discuss marketing for services businesses. Whether you are a pool, carpet cleaning, pest control, window washing, car detailing, pet grooming, window tinting company, or anything in between, these marketing strategies apply to you. Perhaps you are looking to start your own business, newly out of college or high school or returning home from a mission, understanding your future marketing outlets will set you up for success. Businesses run on sales but no one will buy from you if they never hear about your business. Marketing is how you get your ideal clients to hear about your business. But with so many marketing options: digital marketing vs physical marketing, billboards, Google ads, social media marketing, Facebook ads, SEO, Yelp, Thumbtack, email, Radio ads, etc, finding the right channels for your business can be confusing. Even just knowing how much money to put into marketing at different stages in your business is challenging. In this episode, Cameron and Evan dive into their 24+ years of combined business experience to discuss a full proof marketing strategy. If you have ever seen a Green Mango Pest Control truck or Coconut Cleaning Van, you’ll know our marketing has worked. This is the deep dive into marketing you have been looking for. Be sure to watch this BEFORE investing into Marketing. Check out Cameron’s instagram page for more entrepreneurship, fitness, and work life balance content here: https://www.instagram.com/cbawden/?hl=en Check out Evan’s instagram page here: https://www.instagram.com/evan.p.ritchey/ Ready to take a deeper dive into entrepreneurship? Find everything you'll need to know here: https://www.youtube.com/@ThePremiumMindset

TIMESTAMPS

0:00-0:23: When to Forgo Cashflow Marketing for small businesses Intro

0:24-0:33: Should I start my business with door to door sales?

0:34-1:05: The Premium Mindset Intro by JohnJayandRich Radio Host  Rich Berra

1:06-1:20: Should I door to door knock after an LDS Mission?

1:21-2:18: Marketing is expensive, how can I invest efficiently? How can I get more from my current marketing channels?

2:19-2:27: Acquisition costs kicks cashflow down the line

2:27-3:23: Have I been door to door knocking for too long?

3:24-5:00: Is door to door sales worth it when starting a business?

5:01-5:44 Getting ‘good hood’ in door to door knocking 

5:45-6:44: Work Door to door knocking for someone else first 

6:45-8:16: The benefits of door to door knocking - immediate call to action - Marketing timing is crucial 

8:17-8:52: New entrepreneurs, you can always be door to door knocking to generate customers

8:53-9:20: If you want quick call to action, try these…

9:21-10:00: Don’t do sketchy sales tactics

10:01-10:55: When wearing all the hats as an entrepreneur, don’t slack on sales training

10:56-11:35: How to get your first clients as a new business

11:36-11:56: Increase route density, decrease drive time

11:57-12:27: Reputation and Brand will strengthen your business’s weaknesses 

12:28-12:57: Soliciting can tank your reviews

12:58-13:41: Roll the dice on Facebook Ads

13:42-15:23: Strong call to actions to convert high ticket customers 

15:24-16:00: Make the first page on Google 

16:01-16:18 Call to actions require several touch points

16:19-17:54: The best customers come from referrals 

17:55-18:06: How to drive your acquisition cost down

18:07-19:00: Know your business’s strength - are you a brand people want to talk about? 

19:01-19:52: Tie Promotions with your Referral Program 

19:53-20:28: How to get your acquisition cost down significantly

20:29-21:21: Upsell your new customers