In this episode of The Premium Mindset, Cam and Evan dive into one of the most controversial decisions in business: partnerships.
➤ When does it make sense to bring on a partner?
➤ How do you protect your equity?
➤ Is a coach better than a co-founder?
➤ What do real investors actually care about?
Whether you're just starting out or thinking of scaling through equity deals, this episode gives you the raw, unfiltered take from two founders who’ve built and sold multi-million dollar companies.
🕒 Timestamps:
00:00 - Intro: Why partnerships matter
01:30 - The value of equity and who deserves it
04:45 - When it’s smart to find a partner
08:10 - Operator agreements & how partnerships fall apart
13:20 - Avoiding partnerships out of loneliness
16:00 - When to hire vs. when to partner
19:30 - Why equity is expensive and precious
23:15 - A case for “mentor equity” (5-10%)
28:10 - Lessons from Jeff Dudan (600+ franchise exits!)
32:00 - Franchise territory mistakes and how to avoid them
37:15 - What private equity investors really look for
41:40 - The myth of seasonal spikes and investor red flags
46:00 - The emotional cost of solo entrepreneurship
48:30 - The role of accountability and the 1% Club challenge
52:00 - Final thoughts on building, scaling, and staying consistent
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