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The Premium Mindset
Cameron Bawden and Evan Ritchey
59 episodes
4 days ago
Welcome to, "The Premium Mindset." The weekly podcast where homegrown entrepreneurs and business owners, Evan Ritchey and Cameron Bawden share the good, the bad, and ugly of modern entrepreneurship and reveal what really happens behind the scenes of their personal and professional lives. As owners of two of America's fastest growing and most disruptive companies, "Coconut Cleaning" and "Green Mango Pest Control," their experience is both credible and evolving. Stay tuned for more stories, struggles, insight and advice from real entrepreneurs in real time.
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Entrepreneurship
Business
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All content for The Premium Mindset is the property of Cameron Bawden and Evan Ritchey and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Welcome to, "The Premium Mindset." The weekly podcast where homegrown entrepreneurs and business owners, Evan Ritchey and Cameron Bawden share the good, the bad, and ugly of modern entrepreneurship and reveal what really happens behind the scenes of their personal and professional lives. As owners of two of America's fastest growing and most disruptive companies, "Coconut Cleaning" and "Green Mango Pest Control," their experience is both credible and evolving. Stay tuned for more stories, struggles, insight and advice from real entrepreneurs in real time.
Show more...
Entrepreneurship
Business
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How Pay Structure and Generosity Can Transform Your Business
The Premium Mindset
31 minutes 29 seconds
3 months ago
How Pay Structure and Generosity Can Transform Your Business

In this episode of The Premium Mindset, Cameron Bawden and Evan Richie break down the game-changing strategies they’ve implemented at Coconut Cleaning and Green Mango Pest Control — from revolutionary pay structures that drive performance to the power of “unreasonable hospitality” in customer and employee experiences.

Learn how a dual-level compensation model can boost accountability, elevate high performers, and weed out underperformers — all while increasing profitability. They also dive into how giving value upfront, even to the point of discomfort, creates customers for life and cultivates word-of-mouth momentum.

If you're an entrepreneur or service-based business owner trying to scale sustainably, improve your culture, and build systems that reward excellence — this episode is a masterclass in action.


  • Chapters:

    00:00 - Intro & Today’s Studio Switch
    01:06 - Why Giving Generously Creates Business Momentum
    04:22 - The “Give Till It Hurts” Sales Philosophy
    06:55 - Building a Dual-Level Pay Structure That Works
    11:43 - KPI-Linked Bonuses & Bandwidth Optimization
    15:10 - Firing and Attrition from the New Standards
    18:50 - The Hidden Cost of Overpaying Underperformers
    21:12 - The Joe Effect: Setting a Standard with Tough Leadership
    24:09 - Building a High-Performance Culture
    25:35 - Free Value = More Upsells: The Coconut Club Model
    28:16 - Lessons from Unreasonable Hospitality
    30:10 - Final Thoughts on Raising the Standard in Business


    #ThePremiumMindset #Entrepreneurship #PerformancePay #BusinessStrategy #UnreasonableHospitality #Leadership #CustomerExperience #CameronBawden #EvanRichie #GreenMango #CoconutCleaning

  • The Premium Mindset
    Welcome to, "The Premium Mindset." The weekly podcast where homegrown entrepreneurs and business owners, Evan Ritchey and Cameron Bawden share the good, the bad, and ugly of modern entrepreneurship and reveal what really happens behind the scenes of their personal and professional lives. As owners of two of America's fastest growing and most disruptive companies, "Coconut Cleaning" and "Green Mango Pest Control," their experience is both credible and evolving. Stay tuned for more stories, struggles, insight and advice from real entrepreneurs in real time.