🎙 Episode Summary
In this bonus episode of The One Behind the Lens, Kate sits down with Vickie Black—the founder of Senior Style Guide—to unpack the origins of SSG, the mission behind its supportive photography community, and the iconic Hot 100 contest. From overcoming rejection and industry competition to mastering workflows and maximizing sales, Vickie shares how photographers can elevate their craft, their business, and their confidence.
Whether you’re a seasoned senior photographer or just starting out, this episode is packed with inspiration, actionable tips, and behind-the-scenes insights into one of the most competitive contests in senior photography.
📌 What You’ll Learn
Vickie’s origin story: turning rejection into a thriving photography platform
How SSG fosters community over competition in a saturated market
Maximizing workflow efficiency to increase product sales
Navigating the Hot 100 contest: tips, tricks, and blind-judging insights
The importance of celebrating your unique style and value
🕒 Timeline
0:00 – Welcome! Meet Vickie Black, founder of Senior Style Guide
2:30 – From rejection to creation: SSG’s founding in 2011
5:45 – Pivoting from blog to print magazine and rapid growth
9:15 – Mission over competition: building a supportive photography community
13:00 – Workflow tips: 1.5-hour sessions → 100 frames → 42 delivered images
17:30 – Outsourcing editing and bookkeeping for efficiency and sanity
21:00 – Hot 100 Contest breakdown: rules, blind judging, and strategy
28:00 – How entering the contest sharpens critical self-evaluation
32:15 – Tips for submitting: Hot 100 buddy, image selection, category strategy
37:45 – Celebrating uniqueness in a saturated market
42:00 – SSG events, masterminds, and community-building
46:30 – Upcoming initiatives from SSG in 2026
50:00 – Final thoughts: No means not yet, and embracing growth
54:00 – Where to find Vickie and connect with Senior Style Guide
💾 Resources & Links
SSG Freebie / Download: SSG Issue 91
Hot 100 Contest: Enter by Nov 17, 11:59 PM ET
SSG Community: Facebook Group
Follow Vickie Online: Instagram: @seniorstyleguide
Rockbrook Camera, Now through 2025, save 25% off your rental order at Rockbrook Camera in Omaha or Lincoln, Nebraska. Redeem here
✨ Quote Highlights
"No means not yet. Every setback is just a chance to create something bigger and better." — Vickie Black
"Community over competition—when we lift each other up, we all rise higher." — Vickie Black
"Your uniqueness is your superpower. Stop comparing and start celebrating what only you can create." — Vickie Black
📄 Try This: Hot 100 Prep Challenge
Select a Hot 100 buddy for objective feedback
Enter all applicable categories to maximize visibility
Submit only sharp, high-quality images
Use the contest to critically evaluate your work and celebrate your style
💬 Final Thoughts
Vickie’s story is a masterclass in turning rejection into opportunity, fostering meaningful connections in photography, and embracing uniqueness as a tool for growth. Whether you’re submitting to the Hot 100 for the first time or looking to streamline your workflow, this episode is packed with actionable insights, inspiration, and encouragement to take your business and artistry to the next level.
Until next time —Let’s shutter up and shine. 💫 Kate
Episode Summary:Busy season is busy — but that doesn’t mean your marketing should go dark. In this bonus episode, Kate shares real, actionable ways photographers can stay visible, connect with their audience, and keep future bookings coming — without burning out. From batch posting to showing the messy middle, this is your gentle reminder that done is better than perfect.
⏱️ Episode Breakdown:
00:00 – Yay, it’s you, Shutter Squad! Kate kicks things off with a bonus pep talk for photographers in the thick of busy season — because your camera may be glued to your hand, but your marketing can still shine.
02:12 – Why You Still Need to Show Up How staying visible during busy season builds trust and momentum for the months ahead. Even a quick Story or behind-the-scenes peek goes a long way.
05:20 – Simple, Doable Marketing Moves
Batch and repurpose your existing content
Automate a few posts per week
Send short, easy check-in emails
Share the real messy middle moments
10:45 – Mindset Check: Done is Better Than Perfect Don’t overthink it. One-liners and candid moments count just as much as polished posts.
15:00 – Education Spotlight: Your Headliner Show A live, high-energy experience happening November 13th where you’ll build a content plan that actually works.💰 $69 — link to register in the show notes!
17:45 – Outro: Keep Showing Up, Shutter Squad 📸 Share your Photo Confession Booth stories by email, DM, or voice memo — they might make it into an upcoming episode!
🔗 Links Mentioned in This Episode
Your Social Media Era (Nov 13th – $69): Save your Seat
The Coffee Roaster Lincoln (SAVE 5%) https://coffeeroasterlnk.com/tobtl
Pose Like A Pro: https://www.katedecostephotography.com/photographers/digital-download/pose-like-a-pro
💌 Connect with Kate
Instagram | @katedecoste
Facebook | Kate DeCoste Photography
Got a Photo Confession or question for the show?
Send a voice memo or DM — Kate loves hearing from the Shutter Squad!
🎙️ Quotes to Remember
“Busy season doesn’t mean silent season.”
→ A simple reminder that consistency—even in small ways—keeps your business visible and thriving.
“Your clients aren’t just watching when you have time to post pretty photos. They’re watching how consistent you are through it all.”
→ A mindset shift every photographer needs when the editing queue feels endless.
“Even a one-line caption like ‘Golden Hour Magic’ keeps you in the feed and in your client’s mind.”
→ Small effort, big impact.
“Keep showing up, even in the smallest ways, and your future self—and your calendar—will thank you.”
→ The perfect mantra for staying motivated through the chaos of busy season.
🎧 The One with Sales That Don’t Feel Salesy, with Luci Dumas
Bonus | The One Behind the Lens
Hosted by Kate DeCoste
Guest: Luci DumasTotal
Length: ~60:00
🎙 Episode Summary
When you think of “sales,” do you picture pushy tactics, awkward conversations, and clients ghosting you afterward? My guest this week, Luci Dumas, is here to flip that script.
Luci has been a full-time photographer for over 40 years and now coaches creatives on building businesses that are profitable, sustainable, and deeply fulfilling. She’s also the host of The Profitable Photographer Podcast, with over 330 episodes under her belt.
In this conversation, Luci walks us through her in-person sales process—from slideshows to whiteboards to wall art—that helps photographers not only increase their income, but also deliver finished artwork that families will treasure for generations.
We also dig into the mindset roadblocks that hold photographers back, why networking and professional organizations like PPA matter, and how sales can shift from being scary to being a joyful service to your clients.
Whether you’re brand new to selling or ready to refine your client experience, this episode will leave you inspired and equipped with tools you can use right away.
📌 What You’ll Learn:
Why in-person sales create happier clients and higher profits
Luci’s exact sales flow (slideshow → categories → wall art + albums)
The top business roadblocks photographers face and how to overcome them
Why networking, grit, and community are non-negotiables for sustainable success
How to reframe sales as service, not pressure
🕒 Timestamps
0:00 – Welcome back! Meet Luci Dumas—photographer, coach, and podcast host
2:00 – Luci’s start in the 1980s recession and finding her first niche
6:30 – From weddings to babies + families: navigating burnout and pivoting
10:00 – The origin of Luci’s in-person sales system14:00 – Why projecting images big changes the entire sales experience
18:00 – Using categories + whiteboards to simplify decision-making
22:00 – How wall portraits + albums deliver legacy and profit
27:00 – Sales myths that hold photographers back
32:00 – Common roadblocks: unclear vision, niche fears, and money mindset
38:00 – The role of relationships and networking in business growth
44:00 – The power of professional organizations like PPA48:00 – Grit, perseverance, and keeping your passion alive long-term
52:00 – Luci’s free resources + coaching offers for photographers
57:00 – Final thoughts: why sales should feel joyful
💾 Resources & Links
Luci’s Podcast:→ The Profitable Photographer
Free Client Attraction Guide: https://lucidumascoaching.com/freegift/ for an Ideal Client Attraction Guide
Create the Business of Your Dreams session with Luci: lucidumascoaching. com
Coaching Info:→ lucidumascoaching.com
💬 Follow Luci Online:
Instagram: @theprofitablephotographer_pod
YouTube: Profitable Photographer Podcast
Facebook: https://www.facebook.com/LuciDumasCoaching
🎁 Listener Perk:
Thanks to Taylor Aller, you can grab FREE access to the Make It Happen Planner + Private Podcast Series—your behind-the-scenes guide to reverse-engineering real goals and creating more momentum (with less chaos). Snag it here → https://tayloraller.myflodesk.com/freeplanner
✨ Quotes to Remember
“Sales isn’t about pressure—it’s about helping people bring art into their homes.” – Luci Dumas
“When you see a client’s reaction in real time, you learn what they value most.” – Luci Dumas
“Networking isn’t optional. People do business with people they know, like, and trust.” – Luci Dumas
Follow Kate + Check out Kate's Education & Freebies:
Instagram: @katedecoste
Episode: The One Behind the Lens – Overcoming Pose Panic
Every photographer has been there. Standing behind the camera, ready to capture the perfect shot, and suddenly your mind goes blank. Pose panic is a common challenge that can strike during any session, from seniors to families to couples.
In this episode of The One Behind the Lens, I share strategies for overcoming pose panic, keeping your clients relaxed, and making your sessions flow smoothly.
What We Cover (Timestamps):
[2:10] What pose panic is and why it happens[
5:45] Movement-based poses to loosen clients and keep the session moving
[10:20] Ice-breakers, humor, and “fake model” prompts for engagement
[15:50] Hand placement techniques to keep subjects confident and natural
[20:30] Narrating the session and giving micro-directions
[25:15] Reset strategies to regain composure during challenging moments
[28:40] Using client prep guides like Pose Like a Pro (10% off with code POSE)
[31:00] Real-life session stories: seniors, couples, and families
Quotes to Remember :
"Pose panic is normal—it happens to every photographer at some point." – Kate DeCoste
"Movement is magic. A simple walk, twirl, or laugh can break the ice and reset the energy." – Kate DeCoste
"Narrate the session. Even small micro-directions keep your clients engaged and confident." – Kate DeCoste
"It’s okay to pause and reset. Sometimes the best thing you can do is take a breath and start fresh." – Kate DeCoste
Resources Mentioned:📲
Save 25% your next rental at Rockbrook Camera: Save Here
Pose Like a Pro client prep guide → Use code POSE for 10% off. Find on Kate's website under "Photographers".
Follow Rockbrook Camera:
📸 Instagram: @rockbrookcamera
Connect with Kate:
📸 Instagram: @katedecoste
🌐 Website: katedecostephotography.com
🎧 Watch or listen here: https://pod.link/1826428370/episode/MDRhYjNkOWEtNTNiNC00YWQyLTkxNjYtYWZlMGUyMDM1YmQ0
Episode Title: The One About SEO & AI: What Photographers Need to Know Now with Jeremy Hyler of Photobiz.com
Guest: Jeremy Hyler, Creative Director at PhotoBiz.com
Summary: In this episode, Kate chats with Jeremy Hyler about the truth behind SEO, what photographers need to know about AI (spoiler: it’s not all bad), and why a streamlined website experience matters more than ever. Whether you're looking to improve your Google ranking or simplify your site-building experience, this episode is full of real-talk tips, future-forward insights, and tools that actually help.
What we Cover (⏱️ Timestamps + Quotes to Remember):
[1:07] – Jeremy’s origin story: from film to full-on creative director
“I realized I loved telling stories—and helping others do the same.”
[7:29] – SEO basics photographers actually need to know
“Stop keyword stuffing. Google wants a story, not a directory.”
[11:08] – Why blogging still works (and how to do it better)
“Every blog is an SEO boost. Keep it short, show your best, and stagger your posts.”
[13:55] – Gallery tips to boost SEO + client experience
“30 images, not 300. Give them the moment, not the scroll fatigue.”
[17:08] – Website mistakes to avoid
“Your aesthetic should never come at the cost of user experience.”
[23:26] – How AI is impacting photography & websites
“You’re not being replaced. You’re being supported.”
[32:24] – AI & SEO: Why reviews, blogs, and fresh content matter
“Google’s new AI search will prioritize updated, reviewed, localized content.”
[39:11] – What makes PhotoBiz different
“DIY or DFY—either way, we’re here to make it easy.”
[46:02] – Hidden gem: A new quick-change feature is coming
“No more diving deep to make design tweaks—just click and go.”
[52:33] – 🎉 Listener Exclusive: Use code POD25 for 25% off
“It’s basically like getting 3 months free on your first year.”
Resources Mentioned:
25% Off Photobiz.com Annual Membership:
https://landing-page.photobiz.com/behind-the-lens
Shutter Squad Freebies:
https://www.katedecostephotography.com/photographers
Connect with Kate:
Instagram: @katedecoste
Website: https://www.katedecostephotography.com/
Episode Summary: In this episode of The One Behind the Lens, Kate sits down with attorney, entrepreneur, and business strategist Rachel Brenke to unpack the key legal protections every creative business should have. Rachel shares insights from her own journey balancing law, family, and creative ventures, covering contracts, copyright, liability, AI and prevention strategies that save time, money, and stress.
What We Cover (Timestamps):
[5:40] Watermarks, copyright, and how to deter infringements
[47:23] Rachel’s background: attorney, author, and creative entrepreneur
[50:54] The three non-negotiables for creatives: contracts, copyright, liability protection
[52:53] Liability protection deep dive: contracts, business entity, insurance
[55:40] The value of prevention over cleanup—why front-end planning saves headaches
[58:20] Free resources and business audit for creative entrepreneurs
[1:01:58] Using AI as a legal and creative tool—pros, cons, and best practices
[1:02:58] Closing thoughts: incremental learning, practical legal steps, and protecting your business while you grow
Quotes to Remember:
"Contracts, copyright, and liability protection aren’t optional - they’re your business safety net." – Rachel Brenke
"Prevention always beats cleanup. It saves you time, money, and sanity." – Rachel Brenke
"AI is a good starting point, but it can’t replace strategy and human perspective." – Rachel Brenke
Resources Mentioned:
👉 Rachel Brenke’s website: rachelbrenke.com
🎧 Rachel’s podcast: Business Bites Podcast
🌐 TheLawTog: thelawtog.com → Use code LENS to save 20% off anything
📲 Free business audit and resources: rachelbrenke.com
💻 PhotoBiz: photobiz.com → Save 25% off your first year with code TOBTL
☕ The Coffee Roaster: coffeeroasterlnk.com → Enjoy 5% off your order with code TOBTL
Work with Kate:
🎓 Photography Workshop (Virtual, October) → katedecostephotography.com/photographers
✨ Earlybird Pricing available until September 15th!
Connect with Kate:
📸 Instagram: @katedecoste
🌐 Website: katedecostephotography.com
In this episode of The One Behind the Lens, Kate DeCoste dives into the power of saying “no” in your photography business—and in life. She shares her personal journey of discovering what truly lights her up, letting go of the work that drains her, and embracing the messy middle of her creative story. From weddings and newborn sessions that weren’t a fit, to finding freedom and focus in high school senior and headshot sessions, Kate shows how saying no can lead to clarity, joy, and creative growth.
What We Cover (Timestamps):
[0:00] Welcome back, Shutter Squad—introducing the theme of saying no
[2:30] The messy middle: where anxiety, doubt, and growth intersect[
5:10] No as a complete sentence: freeing yourself and others
[7:40] Kate’s personal story: why weddings and newborns weren’t her fit
[12:20] The anxiety and pressure of shooting weddings—lessons from theater
[16:50] How saying no opened the door to what Kate truly loves: seniors & headshots[19:30] The Photo Confession Booth: sharing your photography fears, habits, or guilty pleasures[
22:00] Kate’s confession: missing an important bride & mother moment at a wedding
[27:40] Lessons learned from missed moments and why shot lists matter
[30:10] Weekly challenge: identify what you’ve been saying yes to that doesn’t bring you joy and practice saying no
Quotes to Remember:"
No is a complete sentence. It’s one of the kindest things you can do for yourself—and for others." – Kate DeCoste
"Saying no helped me hone my craft. It helped me get really good at what I love." – Kate DeCoste
"No is a boundary, no is a filter, no is a complete sentence—and no can change your business, your creativity, and your life." – Kate DeCoste
Resources Mentioned:
Shutter Squad Freebies: www.katedecostephotography.com/photographers
🌐 Kate’s website & booking info: katedecostephotography.com
💡 Aller Enterprises: https://tayloraller.myflodesk.com/freeplanner
Connect with Kate:
📸 Instagram: @katedecoste
🌐 Website: www.katedecostephotography.com
Episode Summary: In this episode of The One Behind the Lens, Kate sits down with storytelling strategist and business coach Megan Yelaney to unpack how your origin story can be your greatest marketing asset. Megan shares how she went from theater and network marketing to building a multi-million-dollar business—all by leaning into what made her different and learning how to tell her story with intention. She also walks us through her signature 5-part Business Story Blueprint and how to use it to craft content that connects and converts.
What We Cover (Timestamps):
[3:00] Megan’s unexpected journey from theater to network marketing to full-time business coach
[7:44] How unlearning performance and learning to show up authentically transformed her brand
[10:16] Why storytelling is your most powerful sales tool—especially in the age of AI
[14:20] How to turn everyday moments (like toddler tantrums or Target runs) into relatable business content
[16:42] The biggest storytelling mistake entrepreneurs make—and how to fix it
[17:00] Megan’s 5-part Business Story Blueprint explained step-by-step:
Catalyst Moment – the hook that draws people in
Transformation – what changed and how
Impact – the ripple effect of solving the problem
Mission – why you care deeply about what you do
Unique Edge – what sets you apart from everyone else
[26:00] Should you show your face online? (Especially if you're a behind-the-scenes creative)
[28:00] Going live: why it builds trust and how to make it less awkward
[31:00] Tips for going live without feeling like you need to “perform”
[32:30] Don’t think you have a story? Here’s what to do instead
[35:00] The power of “small” stories and why they often convert better than big dramatic ones
[39:00] How to sell in a way that feels natural, not salesy
[42:00] Perfectionism, progress, and why you need to just post the story already
[45:00] Why likes ≠ sales and the importance of DMs over public validation
Quotes to Remember:
"You don’t need a wild transformation to have a story worth telling. You need relatability and intention." – Megan Yelaney
"If you’re not selling, you’re actually limiting someone from being able to work with you." – Megan Yelaney
"I could get 10 likes and 5 DMs from the right people—and that’s a win." – Megan Yelaney
Resources Mentioned:
👉 Download the Free Business Story Blueprint
🎧 Listen to Megan’s podcast: https://meganyelaney.com/podcast
📲 Follow Megan on Instagram: @meganyelaney
💻 Work with Megan or learn more: www.meganyelaney.com
Mentioned in the episode:
5% off your Coffee Roaster Order: http://www.coffeeroasterlnk.com/tobtl
Episode 4 - The One with the Business Game Plan: Ads, Pricing & Photo Biz Wisdom with Andrew Hellmich
Connect with Kate: 📸 Follow Kate on Instagram: @katedecoste
🌐 Visit the website: www.katedecostephotography.com
In this episode of The One Behind the Lens, Kate gets real about a topic every creative faces but few talk about openly: burnout. The One with the Dry Spell is a candid conversation about those low seasons—the ones where you question everything, feel stuck, uninspired, or just plain tired. Whether you’ve found yourself staring blankly at your gear or wondering if you’ll ever feel creative again, Kate offers honest encouragement, permission to pause, and gentle ways to reconnect with your craft. If you’ve ever been in a love-hate relationship with your camera, this episode is for you.
⏱️ Timestamps + Episode Highlights
[00:00:00] The Struggle Is Real (and You're Not Alone)
Kate opens up about that all-too-familiar feeling of hitting a creative wall—where the work feels dull, the inspiration is gone, and your camera feels like both your best friend and worst enemy.
[00:02:00] The Go-To Remedy: Shoot Just for You
Her best advice? Shoot for YOU. Not your clients. Not for social. Not even to update your portfolio. Just for the pure joy of making something. Kate encourages:
Asking a family member or friend to be your model (yes, bribery is allowed!)
Being clear: this is just for fun, no pressure
Letting go of expectations and embracing experimentation
[00:03:00] Inspiration Comes After Action
Don’t wait for the magical lightning bolt of inspiration. Sometimes, creativity shows up once you start playing. Ask yourself: What feels fun right now? What makes you curious?
[00:04:00] Embrace Bad Art
Whether you're photographing your dog mid-yawn or your laundry pile, let go of "perfect." Curiosity fuels creativity. Bad art often leads to breakthroughs.
[00:05:00] A Gentle Pep Talk
Your best work may come from the projects no one sees. Let this season be messy. Let it be yours.
[00:06:00] Shoutout to PhotoBiz (Sponsor)
Kate shares how she uses PhotoBiz to run her entire business—from website to email to booking. Use code POD25 for 25% off your first year!
[00:07:00] Photo Confession Booth: The Alley Incident
It wouldn’t be a true episode without a behind-the-scenes blooper. This week’s confession? A gust of wind took out Kate's flash mid-session—smashing it to bits in an alley. The client’s mom burst into tears, and Kate ended up consoling her while internally calculating the cost of replacing her light. The moral? Always bring a human sandbag.
[00:09:00] Creative Challenge of the Week
Kate dares you to:
[00:10:00] Final Pep Talk
A creative dry spell doesn’t mean you’re broken. It just means your creative self needs room to breathe. You are still a brilliant artist—even on your off days.
Kate will be back soon with more stories, strategies, and laughter from life behind the lens. Until then? Shutter up and shine.
Summary: Feeling creatively stuck? Kate shares her go-to strategy for breaking out of a dry spell and reconnecting with the joy of photography.
Mentioned in This Episode:
Episode 2 with Susan Geitka – Listen here
PhotoBiz – Get 25% off with code POD25
Creative Challenge Reminder: Pick one subject and try one new thing. No pressure. Just play.
Let’s Connect:
DM or tag Kate on Instagram: @kate.decoste
Subscribe, rate, and review if this episode helped you!
Want more behind the scenes? Subscribe to The One Behind the Lens wherever you listen to podcasts.
Welcome to a special behind-the-scenes episode of The One Behind the Lens where Kate sits down with the consultant and strategy partner who helped bring this very podcast to life — Taylor Aller.
From the first sparks of an idea to late-night voxer messages and spreadsheet grading systems, Taylor shares her take on the magic of launching with heart, structure, and sustainable strategy.
They cover:
The real reason multipassionate creatives burn out (and what to do instead)
The moment Taylor knew Kate’s podcast had legs — and why this show fills a big industry gap
A test-all-the-buttons breakdown of how Taylor helps clients reverse engineer their biggest dreams
Taylor’s spicy hot take on business without social media (and how she fills her client roster anyway)
Plus, Taylor’s #1 tip for anyone with a big idea and zero clue where to start
🎯 Whether you're a few years into your photography biz or staring at a half-finished idea in your notes app — this one is for you.
🔗 Grab Taylor’s free Make It Happen Planner: [https://tayloraller.myflodesk.com/freeplanner]
🧠 Learn more about consulting with Taylor: [Website Link] 📅
⏱️ Timestamps:
00:00 – Let’s go!
01:04 – Voxer besties turned podcast guests
02:33 – Taylor’s mission and why she’s never done doing new things
05:59 – The moment Taylor knew “The One Behind the Lens” needed to exist
10:20 – What really goes into launching a podcast (spoiler: way more than recording)
12:36 – How Taylor helps clients with too many ideas find their strategy
14:46 – Green flags Taylor looks for in clients (and how she screens them)
20:24 – “Is this a Right Now or Not Yet?” — how to avoid the Thanksgiving plate problem
22:03 – A breakdown of the Make It Happen Method 27:00 – Who’s your who? Why success never happens solo
28:16 – Why this podcast matters — and what makes it so different
32:39 – Taylor’s two best tips if you’re sitting on a stuck idea
38:49 – The mindset shift to move forward even when you're overwhelmed
41:15 – Do you really need social media to grow your business? Taylor’s take
48:48 – What Taylor’s most excited about right now (Hint: It involves AI bots and women in tech)
51:27 – One final takeaway: Find your who's
52:51 – Wrapping it up with gratitude, leashes, and upcoming vacations
💬 Quotes to Remember from “The One Behind the Launch”
“My mission has always been the same — the vessels just keep changing.” – Taylor on building a career as a multipotentialite
“You don’t have to do it all at once. And you don’t have to do it alone.” – Taylor’s reminder to creatives everywhere
“The moment you said ‘yay, it’s YOU’ — I knew this podcast was going to be something special.” – Taylor on the magic behind Kate’s brand
“Focus is a skill — not a personality trait.” – Taylor on helping multipassionates create sustainable strategies
“Most people don’t need to niche down — they need to say ‘not yet’ more often.” – Taylor’s reframe for overwhelmed creatives
“Success isn't about how fast you get there — it's about not quitting.” – Taylor on the real secret to long-term business growth
“Business wasn’t always run on social media — and it doesn’t have to be now either.” – Taylor on why showing up differently still works
“We’re not meant to hold the weight of our dreams alone.” – Taylor on finding your 'who’s'
Let’s Connect:
DM or tag Kate on Instagram: @katedecoste
Subscribe, rate, and review if this episode helped you
Want more behind the scenes? Subscribe to The One Behind the Lens wherever you listen to podcasts.
In this episode of The One Behind the Lens, Kate chats with Andrew Hellmich. Wedding and portrait photographer, host of the #1 photography business podcast PhotoBizX, and a go-to expert for marketing, pricing, and business growth. With over 20 years of experience, Andrew shares actionable insights on running effective Facebook ads, building sustainable pricing models, and what truly makes a photography business thrive. Whether you're just starting out or ready to scale, this conversation is packed with smart strategies and real-talk wisdom.
Guest: Andrew Hellmich
Host: Kate DeCoste
Episode Length: 45 mins
Air Date: August 2025
⏱️ Timestamps + Episode Highlights
[0:00] Kate welcomes Andrew to the show Andrew shares how it feels to be on the other side of the mic (for once!) and reflects on what makes a great interview.
[2:10] The surprising reason Andrew got into photography Hint: it had nothing to do with weddings—and everything to do with fishing magazines.
[5:20] “Cheap guy syndrome” and raising rates Andrew shares how being known as the budget photographer nearly broke his business—and how niching changed everything.
[11:15] The biggest mistake photographers make in their first 5 years Trying to serve everyone (and pleasing no one).
[13:45] The truth about niching It’s not about style—it’s about knowing your client.
[16:30] Real talk on pricing and profit margins “If you’re not making money, it’s a hobby.”
[20:05] The difference between a business owner and a photographer who just takes pictures Spoiler: one has systems, the other has burnout.
[24:40] The mindset shift that changed everything Why Andrew stopped chasing “more” and started designing for enough.
[30:00] Marketing tips that actually work Why you don’t need more inquiries—you need better conversions.
[37:10] What Andrew wishes he knew earlier The importance of setting boundaries, expectations, and automating early.
[41:20] Final advice from Andrew Simple, powerful, and so worth writing down.
🔥 Quotable Moments
“It’s not about getting more inquiries. It’s about converting the ones you already have.” —Andrew Hellmich
“If you’ve been doing this for a few years and still feel like you’re just spinning your wheels, it’s time to get honest about your systems—or lack of them.” —Kate DeCoste
“You’re not too expensive. You just haven’t told the story of your value yet.” —Andrew Hellmich
📎 Resources + Links
PhotoBizX Podcast – Andrew’s podcast for photographers who want to make a real income
Follow Andrew on Facebook
Andrew’s Freebie - Facebook Cheatsheet https://learn.photobizx.com/fb-ads-cheat-sheet/
If you loved this episode and want more like it, share it with a fellow photog, leave a review, or tag Kate on Instagram @katedecoste.
And don't forget, every episode comes with a free, actionable resource to help you build your business better. Check the show notes!
Episode Title: Bonus: The One Where We Shutter Up & Celebrate: Live Launch Party & Replay+Juicy Photo Confessions
Length: ~70 minutes
Inside this Episode: We’re popping the virtual champagne! This bonus episode drops you right into the live launch party for The One Behind the Lens. Hear from guest experts Megan Yelaney and Ivy Towler, get Kate’s top three lessons for running a photography business, and laugh along with real-life photographer confessions. Plus — prize giveaways, sponsor shoutouts, and a reminder that you and your work matter.
Timestamps:
0:00 – Pre-party banter & music (“Walking on Sunshine” vibes)
10:25 – Kate’s welcome + podcast origin story
23:33 – Guest Panel: Megan Yelaney on storytelling that sells
37:20 – Guest Panel: Ivy Towler on realistic wellness for creatives
49:11 – Kate’s 3 things she wishes she knew before starting her business
52:00 – Giveaway #1 ($550 value)
55:45 – Photo Confession Booth – Hilarious & cringe-worthy photographer stories
1:01:50 – Giveaway #2 ($800 value)
Quotes to Remember:
“Your story is the only thing that’s going to make you different from anyone else promising the same thing.” – Megan Yelaney “Get rid of the word diet and start living your life in a way that works for you.” – Ivy Towler “Being a great photographer isn’t enough — marketing, storytelling, and connection are just as important.” – Kate DeCoste
Links & Resources Mentioned:
Episode 3 | The One Behind the Lens
Hosted by Kate DeCoste
Guest: Renee Bowen
Total Length: ~55:00
Inside the episode:
In this episode of The One Behind the Lens, Kate sits down with photographer, coach, and podcast host Renee Bowen to dive deep into the world of sustainable pricing, full-service photography, and the mindset shifts that make it all possible.
📌 What You’ll Learn
Renee’s path from psychology grad to full-time luxury photographer
The mindset shifts required to charge premium prices
Why pricing struggles are often tied to self-worth
How to transition into full-service photography (and why it works)
Tips for maintaining boutique pricing across different offerings
The difference between mentoring and coaching—and how both can help
🕒 Timestamps
0:00 – Welcome back! Meet Renee Bowen—photographer, coach, and creative entrepreneur
2:00 – How Renee got into photography (and what her childhood had to do with it)
4:00 – The story behind her first camera + photographing her son with autism 7:00 – From headshots to seniors: discovering her niche in SoCal
9:30 – Why Southern California wasn’t doing senior photos (and how she changed that)
11:00 – Seniors Ignite, We Are the Scene, and her start in mentoring
13:00 – The surprising emotional work underneath most business coaching
16:00 – Pricing struggles: why creatives tie money to worth
18:00 – Pricing mindset shifts for full-service success
20:30 – Renee’s business structure: minimums, session fees, and pricing with intention
23:00 – The moment she decided: “If this doesn’t work, I’ll go work at Starbucks” 27:00 – Burnout, balance, and betting on herself
31:00 – Mindset > strategy: why your brain has to be on board for your business to grow
33:30 – Why halfway effort equals halfway results (and how coaching helps) 36:00 – Customizing pricing based on market, values, and alignment
39:00 – What to expect in a sales session—and why silence is a sales superpower 41:00 – Listener Q: How do you price digital-only branding sessions vs full-service portraits?
45:00 – Why transparency and education make a pricing model work
47:00 – Inside Renee’s coaching offers: Elevate group, 1:1 mentorship, and courses
50:00 – Building a safe space for women to grow, cry, and be real
53:00 – The podcast that started it all: Tried and True with a Dash of Woo
54:30 – Where to find Renee online + one final mic drop on creative freedom
💾 Resources & Links:
🎧 Renee’s Podcast: → Tried and True with a Dash of Woo
📸 Coaching & Membership Info: → ReneeBowen.com/coaching
🎓 Join Elevate (Renee’s coaching group for experienced photographers) → Applications open twice a year – July and January
Follow Renee :
👉 Freebie from Renee: (Mainly for senior photographers, this canva doc is packed with valuable, up to date info that any photographer can use to go MAKE some clients!) How to get clients
✨ Quote Highlight:
“Money is just an amplifier. It’s not about the price—it’s about your worth.” – Renee Bowen
🔁 Try This: Your 3-Part Pricing Reset Challenge
Audit your time. Where is your energy actually going?
Audit your numbers. What do you need vs. want to earn?
Audit your beliefs. What story are you telling yourself about money—and is it even yours?
Raise your prices before you feel ready. Adjust as you go. Done is better than perfect.
☕ Huge thanks to our sponsor, The Coffee Roaster of Lincoln, Nebraska. Fueling creativity one cup at a time.
Get 5% off your online order when you visit www.coffeeroasterlnk.com/tobtl or use code TOBTL at checkout. Your morning brew just got a glow-up. 🔥
💡 FREE RESOURCES FOR PHOTOGRAPHERS:
If you’re feeling inspired to streamline your workflow or sharpen your skills, I’ve got a few free tools waiting for you on my site!
👉 www.katedecostephotography.com
Inside the episode:
In this juicy solo episode, Kate pulls back the curtain on her own struggles with workflow. She shares her real-life photo confession and the exact 5-step fix that turned her mess into a manageable, repeatable system.
Whether you're a photographer, creative business owner, or just tired of feeling buried under your to-do list, this episode is your permission slip to simplify and thrive.
The 5 foundational steps that keep Kate’s workflow under control
How 10 minutes can change your creative life
Tools that prevent burnout and lost client trust
📄 Download the free workflow guide & bonus video:
👉 The One with the 10-Minute Workflow Fix
Follow Kate:
Big love to our sponsor Photobiz.com
The all-in-one platform trusted by photographers for websites, booking, galleries, and more.
✨ Want to simplify your workflow and look professional doing it?
They’ve got you covered and they’ve created a special offer just for listeners of The One Behind the Lens! Grab 25% off your first annual membership.
🔗 Head to: landing-page.photobiz.com/behind-the-lens
Episode 2 | The One Behind the Lens
Hosted by Kate DeCoste
Guest: Susan Geitka
Total Length: ~60:00
Inside the episode:
In this episode of The One Behind the Lens, Kate is joined by photographer and light chaser Susan Gietka, whose journey began in 1983 with a Pentax film camera and a background in dance. Known for her emotive dance photography and creative lighting techniques, Susan shares her approach to working with natural light, introducing off-camera flash, and using unexpected tools (like a dress form!) to perfect her craft.
📌 What You’ll Learn
Real-life stories of creative risk, gear fails, and magical photo moments
Tips for mentoring, natural light, off-camera flash, and reading light like a pro
🕒 Timestamps
0:00 – Meet Susan! Longtime friend, dancer, and storytelling genius
2:00 – The early years: dance in Philly + buying a manual film camera with her last $500
5:00 – When the digital transition wasn’t cute (6MP, anyone?) 7:30 – Her first paid shoot from a stranger on the street
9:00 – Why high school senior photography wasn’t a thing in New Jersey
11:00 – The power of creative communities (We Are The Scene memories!)
13:15 – Saturday Night Specials + the struggle to create for yourself
15:00 – Susan’s advice: shoot for yourself to stay inspired
17:30 – Behind the lake shoot: snapping turtles, rain, and her most iconic images 21:50 – The role of fear in creative breakthroughs
24:30 – Why the best work often comes from shoots where everything goes wrong
27:00 – Yes, she really brought a styrofoam head to practice lighting 😄
28:15 – When to push through… and when to pack it up (RIP camera in pool) 30:00 – Why being a dancer helps Susan photograph dancers (timing + technique)
34:00 – The value of directing with confidence and dancer-friendly language 36:00 – Tips for non-dancer photographers shooting dance clients
38:00 – Favorite lenses for movement + how to frame dancers like they’re on stage
40:00 – Susan’s take on light: not one-size-fits-all—and that’s the point
43:00 – Shooting in full sun: her secret weapon (and assistant torture stories 😅) 45:15 – Natural light tip #1: always expose for the skin
47:00 – Flash learning curve: starting at sunset, no pressure
49:30 – Her lighting rituals, reflectors, and the importance of angles
51:15 – Mentorship + Rise Up Workshop (and why she keeps teaching)
54:00 – Where to find Susan online and how to reach out for 1:1 mentoring
56:00 – Final wisdom: trust your ideas, stay curious, and read Big Magic
💾 Resources & Links for Susan:
🎓 Workshops:
Sign up for the Rise Up Workshop in Austin!
📖 Book Recommendation:
Big Magic by Elizabeth Gilbert – for anyone sitting on a creative idea → “Ideas are magic. If you don’t act on them, they’ll visit someone else.”
📸 Try This: Susan’s 10-Minute Creative Challenge
Have an idea that’s been sitting on the shelf? Give it 10 minutes. Sketch it. Try one test shot. Don’t wait for it to be perfect. Just start. (And maybe bring bug spray… and a backup battery 😅)
Thank you to this episode’s sponsor: Rockbrook Camera
Rockbrook Camera is a locally owned photo and video specialty store based in Nebraska. For 50 years, they have helped photographers find the right gear, learn new skills, and print what matters most.
Check them out online or visit in person to see why they’re more than just a camera store, they’re a creative partner. Now through the end of 2025, get 25% off your rental gear. Check out the link below!
Explore free downloads, guides, and paid offers inside my photographer resources.
👉 The One Where You Level Up
So what’s actually coming in Season One of The One Behind the Lens?
In this bonus trailer, I’m giving you a sneak peek at what’s ahead — from branding and pricing to mindset, marketing, and building a biz that feels like you. If you’re a photographer in your first 5 years of business, this season is packed with practical tips, pep talks, and permission to stop playing small.
🔗 Links + Resources:
👉 Snag freebies and get more info at:
katedecostephotography.com/podcast
💛 Connect With Kate:
Instagram: @katedecoste
Website: katedecostephotography.com
Welcome to The One Behind the Lens!
If you're a photographer in your first 5 years of business and you're ready to stop winging it, start shining, and finally build a brand that feels like you, you're in the right place.
This quick trailer sets the tone for Season 1 and gives you a sneak peek at what’s coming: bold strategies, creative inspo, mindset shifts, and a whole lot of biz bestie energy.
It’s time to Shutter Up and Shine.
🔗 Links + Resources:
👉 Get more info, freebies, and resources at:
katedecostephotography.com/podcast
💛 Connect With Kate:
Instagram: @katedecoste
Website: katedecostephotography.com
Yay, it’s YOU!
If you're a photographer in your first 5 years of business wondering how to go from “what am I doing?” to “I’ve got this,” then welcome, this podcast was made just for you.
In this mini trailer, I’m breaking down who The One Behind the Lens is for and why this space exists to help you grow with clarity, confidence, and creativity.
Get ready to Shutter Up & Shine - it’s time to build a biz that fits your life, not the other way around.
🔗 Links + Resources:
👉 Get more info, free resources, and all things podcast at:
katedecostephotography.com/podcast
💛 Connect With Kate:
Instagram: @katedecoste
Website: katedecostephotography.com
Wondering what The One Behind the Lens is all about? Start here. This short-and-sweet trailer gives you the lowdown on what to expect in Season 1 and why this podcast was made for photographers in their first 5 years of business. If you’re looking for bold advice, real talk, and biz strategies that actually work… you’re in the right place.
I'm Kate - your host, biz bestie, and biggest cheerleader.
🔗 Links + Resources:
👉 Learn more + grab your freebies:
katedecostephotography.com/podcast
💛 Connect With Kate:
Instagram: @katedecoste
Website: katedecostephotography.com