S1 E9: The One About SEO & AI: What Photographers Need to Know Now with Jeremy Hyler of Photobiz.com

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The One Behind the Lens with Kate DeCoste

Kate DeCoste

19 episodes

1 day ago

The One Behind the Lens is the podcast for photographers in their first 5 years of business. Host Kate DeCoste shares real-talk strategies, behind-the-scenes stories, and bold advice to help you grow a business that fits your life. From branding to pricing and mindset to marketing - it’s all here. Grab your camera and your confidence - it’s time to Shutter Up and Shine. 🎧 New episodes every week starting August 4, 2025. Follow now so you don’t miss a thing!

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S1 E9: The One About SEO & AI: What Photographers Need to Know Now with Jeremy Hyler of Photobiz.com

The One Behind the Lens with Kate DeCoste

52 minutes 26 seconds

1 month ago

S1 E9: The One About SEO & AI: What Photographers Need to Know Now with Jeremy Hyler of Photobiz.com

Episode Title: The One About SEO & AI: What Photographers Need to Know Now with Jeremy Hyler of Photobiz.com

Guest: Jeremy Hyler, Creative Director at PhotoBiz.com

Summary: In this episode, Kate chats with Jeremy Hyler about the truth behind SEO, what photographers need to know about AI (spoiler: it’s not all bad), and why a streamlined website experience matters more than ever. Whether you're looking to improve your Google ranking or simplify your site-building experience, this episode is full of real-talk tips, future-forward insights, and tools that actually help.

What we Cover (⏱️ Timestamps + Quotes to Remember):

[1:07] – Jeremy’s origin story: from film to full-on creative director

“I realized I loved telling stories—and helping others do the same.”

[7:29] – SEO basics photographers actually need to know

“Stop keyword stuffing. Google wants a story, not a directory.”

[11:08] – Why blogging still works (and how to do it better)

“Every blog is an SEO boost. Keep it short, show your best, and stagger your posts.”

[13:55] – Gallery tips to boost SEO + client experience

“30 images, not 300. Give them the moment, not the scroll fatigue.”

[17:08] – Website mistakes to avoid

“Your aesthetic should never come at the cost of user experience.”

[23:26] – How AI is impacting photography & websites

“You’re not being replaced. You’re being supported.”

[32:24] – AI & SEO: Why reviews, blogs, and fresh content matter

“Google’s new AI search will prioritize updated, reviewed, localized content.”

[39:11] – What makes PhotoBiz different

“DIY or DFY—either way, we’re here to make it easy.”

[46:02] – Hidden gem: A new quick-change feature is coming

“No more diving deep to make design tweaks—just click and go.”

[52:33] – 🎉 Listener Exclusive: Use code POD25 for 25% off

“It’s basically like getting 3 months free on your first year.”

Resources Mentioned:

25% Off Photobiz.com Annual Membership:

https://landing-page.photobiz.com/behind-the-lens

Shutter Squad Freebies:

https://www.katedecostephotography.com/photographers

Connect with Kate:

Instagram: @katedecoste

Website: https://www.katedecostephotography.com/