Welcome to a special behind-the-scenes episode of The One Behind the Lens where Kate sits down with the consultant and strategy partner who helped bring this very podcast to life — Taylor Aller.
From the first sparks of an idea to late-night voxer messages and spreadsheet grading systems, Taylor shares her take on the magic of launching with heart, structure, and sustainable strategy.
They cover:
The real reason multipassionate creatives burn out (and what to do instead)
The moment Taylor knew Kate’s podcast had legs — and why this show fills a big industry gap
A test-all-the-buttons breakdown of how Taylor helps clients reverse engineer their biggest dreams
Taylor’s spicy hot take on business without social media (and how she fills her client roster anyway)
Plus, Taylor’s #1 tip for anyone with a big idea and zero clue where to start
🎯 Whether you're a few years into your photography biz or staring at a half-finished idea in your notes app — this one is for you.
🔗 Grab Taylor’s free Make It Happen Planner: [https://tayloraller.myflodesk.com/freeplanner]
🧠 Learn more about consulting with Taylor: [Website Link] 📅
⏱️ Timestamps:
00:00 – Let’s go!
01:04 – Voxer besties turned podcast guests
02:33 – Taylor’s mission and why she’s never done doing new things
05:59 – The moment Taylor knew “The One Behind the Lens” needed to exist
10:20 – What really goes into launching a podcast (spoiler: way more than recording)
12:36 – How Taylor helps clients with too many ideas find their strategy
14:46 – Green flags Taylor looks for in clients (and how she screens them)
20:24 – “Is this a Right Now or Not Yet?” — how to avoid the Thanksgiving plate problem
22:03 – A breakdown of the Make It Happen Method 27:00 – Who’s your who? Why success never happens solo
28:16 – Why this podcast matters — and what makes it so different
32:39 – Taylor’s two best tips if you’re sitting on a stuck idea
38:49 – The mindset shift to move forward even when you're overwhelmed
41:15 – Do you really need social media to grow your business? Taylor’s take
48:48 – What Taylor’s most excited about right now (Hint: It involves AI bots and women in tech)
51:27 – One final takeaway: Find your who's
52:51 – Wrapping it up with gratitude, leashes, and upcoming vacations
💬 Quotes to Remember from “The One Behind the Launch”
“My mission has always been the same — the vessels just keep changing.” – Taylor on building a career as a multipotentialite
“You don’t have to do it all at once. And you don’t have to do it alone.” – Taylor’s reminder to creatives everywhere
“The moment you said ‘yay, it’s YOU’ — I knew this podcast was going to be something special.” – Taylor on the magic behind Kate’s brand
“Focus is a skill — not a personality trait.” – Taylor on helping multipassionates create sustainable strategies
“Most people don’t need to niche down — they need to say ‘not yet’ more often.” – Taylor’s reframe for overwhelmed creatives
“Success isn't about how fast you get there — it's about not quitting.” – Taylor on the real secret to long-term business growth
“Business wasn’t always run on social media — and it doesn’t have to be now either.” – Taylor on why showing up differently still works
“We’re not meant to hold the weight of our dreams alone.” – Taylor on finding your 'who’s'
Let’s Connect:
DM or tag Kate on Instagram: @katedecoste
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