Episode Summary: In this episode of The One Behind the Lens, Kate sits down with attorney, entrepreneur, and business strategist Rachel Brenke to unpack the key legal protections every creative business should have. Rachel shares insights from her own journey balancing law, family, and creative ventures, covering contracts, copyright, liability, AI and prevention strategies that save time, money, and stress.
What We Cover (Timestamps):
[5:40] Watermarks, copyright, and how to deter infringements
[47:23] Rachel’s background: attorney, author, and creative entrepreneur
[50:54] The three non-negotiables for creatives: contracts, copyright, liability protection
[52:53] Liability protection deep dive: contracts, business entity, insurance
[55:40] The value of prevention over cleanup—why front-end planning saves headaches
[58:20] Free resources and business audit for creative entrepreneurs
[1:01:58] Using AI as a legal and creative tool—pros, cons, and best practices
[1:02:58] Closing thoughts: incremental learning, practical legal steps, and protecting your business while you grow
Quotes to Remember:
"Contracts, copyright, and liability protection aren’t optional - they’re your business safety net." – Rachel Brenke
"Prevention always beats cleanup. It saves you time, money, and sanity." – Rachel Brenke
"AI is a good starting point, but it can’t replace strategy and human perspective." – Rachel Brenke
Resources Mentioned:
👉 Rachel Brenke’s website: rachelbrenke.com
🎧 Rachel’s podcast: Business Bites Podcast
🌐 TheLawTog: thelawtog.com → Use code LENS to save 20% off anything
📲 Free business audit and resources: rachelbrenke.com
💻 PhotoBiz: photobiz.com → Save 25% off your first year with code TOBTL
☕ The Coffee Roaster: coffeeroasterlnk.com → Enjoy 5% off your order with code TOBTL
Work with Kate:
🎓 Photography Workshop (Virtual, October) → katedecostephotography.com/photographers
✨ Earlybird Pricing available until September 15th!
Connect with Kate:
📸 Instagram: @katedecoste
🌐 Website: katedecostephotography.com