In this podcast episode, we delved into the significant potential of data analytics and its role in enhancing business strategies, particularly in the realm of marketing. Our guest, Ms. Peace Obinani, Product Marketing Manager at Piggyvest, joined us for an insightful conversation where we explored the following key points:
Understanding Data's Significance
Navigating Data Types - Policy and Security
Harnessing Data for Marketing Excellence
The Fusion of AI and Data-Driven Marketing
Tracing Customer Journey from Acquisition to Loyalty
Tools for Data-Centric Customer Engagement
In this episode of the Martech Series Podcast, host Clyde Pascual welcomes Diep Bui, CEO and Co-founder of eJoy English Vietnam. Diep shares her inspiring journey and discusses the strategies her company employs to keep users engaged and address the rising challenges of new customer acquisition.
Diep emphasizes the importance of automation and personalization for customer engagement. With customers worldwide, eJoy Learning Vietnam aims to provide service and support 24/7 through automation, using chatbots or AI to answer user queries. Additionally, personalization plays a crucial role as customers expect relevant content tailored to their needs. eJoy Learning Vietnam plans to enhance product personalization to ensure users receive content aligned with their interests and goals.
Here’s a brief breakdown of what’s covered in this episode:
Brief about eJoy English Vietnam
User Engagement and Retention Strategies
AI as an Opportunity and Threat
Addressing the Rising Customer Acquisition Cost
Predictions for Customer Engagement in 2023
In this session of The Martechno Beat Podcast, we are joined by Vrinda Aggarwal - Lead, Customer Lifecycle Management at Join Ventures to talk about how AI/ML in Marketing is evolving and benefiting the new age marketers.
We also discuss various things marketers need to keep in mind when trying to utilize the power of AI ML to boost customer engagement and conversion.
IGP is an online retailer of personalised, floral, gourmet and handmade gifting products. The company is headquartered in Mumbai, India and has offices in India, Singapore and the United States. IGP is owned and operated by Join Ventures.
Here’s a brief breakdown of what is covered in this episode:
An introduction about IGP.com
Why has AI/ML become the buzzword now?
The top use cases to drive business leveraging AI/ML tech
AI/ML versus rule based engines- pros & cons
Getting the organization AI/ML ready
Digital first businesses have experienced massive tailwinds. Consumers were forced to spend on mobile and digital channels , which led to unprecedented growth for most digital companies that took advantage of the situation.
To get a deeper understanding of how to ace marketing with a digital-first mindset, we caught up with MR Kunle Ajani, Omnichannel Marketing Manager at Konga.
Founded in 2012, Konga.com is a e-commerce company that offers a third-party online marketplace, as well as first-party direct retail spanning various categories including consumer electronics, fashion, home appliances, books, children's items, computers & accessories, phones and tablets, health care and personal care products.
In this session, Kunle Ajani shared compelling insights on:
The meaning and strategy behind a digital-first mindset
Importance of developing a digital marketing strategy
How to ace your marketing with a digital-first mindset
The skills and tools the marketer needs
How to apply the tools to your business today
In this session of The Martechno Beat Podcast, we are joined by Irene Aguh, Founder and CEO, Rêvie and Global Head of Marketing, Fuzu.
Fuzu Limited is a Kenyan-Finnish company that launched the Fuzu employment platform in 2015.
Fuzu is an online career and recruitment platform. It provides job seekers an access to career advice, online learning and jobs. It provides employers with a set of tools to identify best matching candidates via search and recruitment solutions and automated CV analysis.
Here’s a brief breakdown of what’s covered in this episode:
What role does user experience have to play within marketing?
Common pain points companies face when it comes to brand building
How do you build a memorable user experience?
Common trends and how to implement them in the business
In this session of The Martechno Beat podcast, we got into an exciting and insightful discussion on the “Relevance of Data in the Fintech space” with Mr. Oluwatayo Alofun, Digital at Interswitch Group.
Interswitch is an Africa-focused integrated digital payments and commerce company. It facilitates the electronic circulation of money as well as the exchange of value between individuals and organizations on a timely and consistent basis.
Here’s a brief breakdown of what is covered in this episode:
How big data helps fintech organizations create a digital log
The difference between operating with the knowledge of data and without the knowledge of data
How data and forecasting can also help fintech organizations to recommend the correct services/products based on their customers' individual spending behavior
How has data made a difference in your marketing campaign activity
Final words for those marketers not utilizing data
In this session of The Martechno Beat Podcast, we are joined by JT Solis – CEO, Teril Siy – Head of Product, and Josef Amarra - CTO to talk about their experience managing the Philippines’ newest online grocer. We also cover the community that Mayani has built during the pandemic and discuss best practices for organizations that are getting started within the industry.
Here’s a brief breakdown of what is covered in this episode:
Mayani PH is an impact-driven agri-commerce platform that connects over 72,000 smallholder farmers to 16,000+ B2C customers and a solid B2B portfolio including the likes of Shell, Robinsons, WalterMart, UCC Group, Healthy Options, Tsaa Laya, Cara Mia, Amici, among others (www.mayani.ph)
In this session of The Martechno Beat Podcast, we chatted with Sourabh Gupta, VP Product Management, about his experience with PLG in today’s Fintech market. We also cover various other aspects that enable the growth of teams and extract the product’s best value.
Sourabh is a product leader with 14 years of experience, spread across product management. He has built products to solve user problems and management consulting, where he has helped solve business problems.
Here’s a brief breakdown of what this episode covers:
• A short description of Flip.id
• Factors that drive Sourabh at Flip
• Experience in instilling a PLG culture within the organization
• Importance of no-code in today’s product world
• Striking the right balance between growth and product teams
• Core value Propositions for Flip.id
In this session of The Martechno Beat podcast, we chat with Sanjeev Nichani, Head - CRM and Loyalty at Apparel group, about his experience managing the world’s largest loyalty program. We also cover the loyalty program offered by the Apparel group and discuss best practices for organizations that are getting started with customer loyalty.
Sanjeev Nichani is a seasoned CRM and loyalty marketing professional with over 15 years of experience across retail and loyalty marketing. He has worked with various brands such as State Bank of India, Raymond Limited, and ZEE5, among others.
Here’s a brief breakdown of what this episode covers:
• Apparel Group - a brief introduction
• Metrics that Sanjeev wakes up to
• Experience managing the world’s largest loyalty program
• What's in store for Apparel group customers for 2022
• Striking the right balance of personalization for customer delight
• Best practices for organizations that are getting started with Customer Loyalty
• Thoughts on Metaverse and ‘Phygital’ Experience
In this episode of The Martechno Beat podcast, we get into an exciting and insightful discussion on the transformation of the eCommerce landscape in the post-pandemic era with Mr. Claudiu Berechet.
Claudiu has previously led Vivre's endeavor to improve its marketplace platform by analyzing and improving all customer touch-points. He has rich experience in customer engagement, loyalty programs, CDXP, UX/UI, RFM modeling, and everything around customer centricity in the eComm world.
In this session, we discuss:
1. How eCcomm has survived and grown through the pandemic era as more customers prefer to buy online
2. How eComm companies in the EU have started to explore and adopt SaaS-based cloud solutions as they understand their potential
3. How email as a channel still remains one of the most profitable and cost-effective channels despite many new channels introduced
4. How the eComm market is heavily investing in ML and RFM modeling powered by CDPX tools
In this session of The Martechno Beat Podcast, we cover the services and features offered by TopKarir Indonesia and how they are building a community of young professionals and small businesses who need guidance to get going in their respective journeys.
We are joined by Diana Tanu, CMO at TopKarir to discuss the latest trends in the job market and how young professionals can leverage the same to get ahead in their careers. We also cover the best practices to create a digital experience for our users using marketing automation and engagement platforms. And lastly, how digital is going to shape the future of jobs and how companies and job seekers need to be adept at this change.
Here’s a brief breakdown of all that was covered in this episode:
In this episode of The Martechno Beat Podcast, we have the pleasure to sit down with a fascinating guest and the Chief Marketing Officer of Daraz Bangladesh (a wholly-owned subsidiary of Alibaba Group) - Md. Tajdin Hassan.
Joined by our hosts Prashant Pramhans – VP Growth, and Mayank Tomar – AVP Product Sales from Netcore Cloud, they delved into the rise of Daraz from a small online fashion retailer to the largest eCommerce player in Bangladesh.
Tajdin opens up about the journey of Daraz and how it got to where they are today. He breaks down strategies adopted by the Alibaba-owned brand and how it aligned to the emerging market trends to better penetrate the market and create a significant presence.
He shares learnings and experiences along the way and talks about what worked for the brand to create engagement among its users and customers for higher conversions.
Here’s a sneak peek into what we discussed in this episode:
In this episode of The Martechno Beat Podcast, we cover the growth story of Pizza Hut.
We caught up with Premnath Unnikrishnan, who heads Digital, eCommerce, and Retention at Pizza Hut Malaysia to discuss the changing trends in consumer behavior pre & post covid era, and how marketing has evolved.
Prem has a rich digital experience covering eCommerce, tech, strategic digital planning, and account management with a proven track record of building brands digitally and executing successful marketing campaigns. He used his experience of 14 years to drive Pizza Hut Malaysia’s online and overall business growth through relevant and end-to-end customer acquisition, customer experience, and lifecycle management; enabled through digital platforms and an analytics-driven approach.
We also discussed the best practices to adapt within the transformation, and how brands can create robust digital experiences for the customers buying online using personalization, voice search, virtual reality, and a lot more. He also shared how omnichannel marketing automation and customer data platforms (CDP) are helping Pizza Hut Malaysia arrest customer churn.
In this session, Prem shared compelling insights on:
We're in the midst of a significant transition in how people use and buy software products. For a very long time, sales and marketing have been on opposite sides of the table. While Sales focuses on getting as much revenue as possible, Marketing focuses on acquiring as many users as possible and then retaining them. This separation between sales and marketing is one of the reasons why growth hacking has come into existence.
The approach followed by new-age companies is by focusing on product-led growth. User acquisition, expansion, conversion, engagement, and retention are all largely driven by the product itself under product-led growth (PLG). While SaaS companies have been successful with PLG, the reality is that the majority of companies have not adopted a PLG approach, and we believe it's a missed opportunity.
To get a deep understanding of how to leverage product-led growth to grow business exponentially, we caught up with Srikrishnan Ganeshan, Co-founder at Rocketlane, and Bruno Grill Coelho, Head of Customer Experience at alt.bank
Srikrishnan and Bruno shared compelling insights on:
Tune in to understand how product-led growth has become the key driver of success for numerous brands in today’s world.
The COVID-19 pandemic had a massive impact on the economy, which resulted in a decrease in fixed deposit and saving schemes interest rates. Thus, investing in stock markets emerged as the top choice for most investors. A record 142 lakh new individual investors entered the Indian stock market in the financial year 2020-2021. The rise in digital technology, including cheap trading platforms has made life easier for individuals to start investing.
To understand how the pandemic led to an increase in the number of investors in the stock market, we caught up with Shashank Ramugade, CMO of Teji Mandi.
Teji Mandi is a SEBI Registered Investment Advisor. It makes investment in the stock market easy by providing advisory services via an app.
Shashank shared interesting insights on:
Tune in to understand how investment advisors are making investment easy for individuals looking to start investing.
The world is evolving rapidly. In today’s world, people don’t just use products but interact with them at a higher level. As consumption habits change over time, people are using products in different ways. In order to stay on top of trends and changes, companies have a lot to think about. The challenge ahead of companies is that there are alternative products coming up at the same time. The onus is thus on them to showcase the unique value their product provides and how it addresses the needs and necessities of the customers.
With insights from the generation of finest founders, today we have with us Udayan Walvekar, Product - Growth at Razorpay and Co-founder of GrowthX sharing his thoughts on product growth journeys.
Razorpay is India’s first full-stack financial solutions company. Started in 2014, Razorpay has grown from being a payment gateway provider to a solutions-driven organization boasting of an extensive products suite to accept and disburse payments as well as raise capital and park money.
GrowthX is India’s top learning platform for high-performance founders, product teams, growth teams, and early-stage startup founders. Founded in 2019, GrowthX’s mission is to create million growth teams across all organizations over the next decade.
Udayan shared compelling insights on:
Tune in to understand how product-led growth can help you deliver the best value of your product and grow your business exponentially.
The pandemic led to substantial changes in the eCommerce and retail industry and was a major reason why so many users shopped online. As more customers shift towards online shopping, the eCommerce market will grow at an exponential rate in the coming years. According to ecommerceDB, the Turkish eCommerce market contributed to the global growth rate of 26% in 2020, with a 43% increase. New markets are emerging, and established markets have the potential to grow even more.
To get a deep understanding of how eCommerce brands tackled pandemic-related challenges by building strong engagements with customers, we caught up with Erim Ozer, Customer Growth Director at Turkey’s n11.com
n11.com is a leading Turkish based eCommerce platform that offers a wide range of apparel, electronics, and homeware products. Founded in 2012, it brings together thousands of brands and stores to millions of customers. n11.com is one of the most popular shopping websites in Turkey.
Erim shared interesting insights on:
Learn how Turkish eCommerce brands leveraged the latest digital trends and technologies to achieve success in a highly-competitive market.
The last year and a half have seen a massive transformation in the retail and eCommerce landscape. eCommerce saw growth which would have taken a couple of years in just a couple of months. This presented great opportunities to brands that evolved rapidly by leveraging digital technologies to engage with their customers. Even traditional in-store brands evolved and got into the online space.
To understand how global eCommerce brands have scaled rapidly in a constantly evolving retail world, we caught up with Chandan Mahajan, the Co-Founder and CGO of dotkonnekt.
dotkonnekt is a management consulting firm that enables collaborative disruption and collective enrichment for progressive retailers, innovative start-ups & smart investors.
Chandan shared interesting insights on:
Tune in to understand how global retail and eCommerce brands are growing rapidly by pivoting their strategies to address customer needs and requirements.
The retail and eCommerce landscape has seen a sea change over the past couple of years. The pandemic caused a massive shift in consumer behavior as shoppers were forced to rely on online brands to do their shopping. Businesses scrambled to keep up with customer demands, in terms of inventory and technological capabilities. In such an unprecedented time, digital technologies have aided the survival of eCommerce and retail brands.
To learn more about the pandemic's impact on the eCommerce and retail industries and to understand what the future looks like, we caught up with Dhiraj Jain, the Co-Founder, and CEO of dotkonnekt.
dotkonnekt is a management consulting firm that enables collaborative disruption and collective enrichment for progressive retailers, innovative start-ups & smart investors.
Dhiraj shared interesting insights on:
Tune in to understand how global retail and eCommerce brands are innovating and leveraging the latest technologies to continue growing amidst lots of disruptions.
As the effects of the pandemic start to wear off after over 17 months, the travel industry is bracing itself for future growth as people are eager to start travelling again. The travel industry is also in a period of transition as they embrace technology like never before.Digital Transformation has completely transformed the way travel companies communicate and engage their customers.
Wakanow is Africa's one-stop shop for low-cost flights, hotel bookings, and airport pick-ups. They assist travelers in researching, planning, and booking trips. Founded in 2008, they recently raised $40 million in funding and focus extensively on being technology savvy.
To comprehend the issues that travel brands face in communicating with their customers and how digitization has helped them anticipate and meet customers needs better, we caught up with Sodie Osei-Bonsu, Country Manager at Wakanow Ghana and Chukwuemeka Anene, Team Lead- Creative and Digital Marketing at Wakanow Nigeria.
They shared interesting insights on:
Tune in to understand how travel brands can seamlessly address communication related challenges by leveraging digitization to effectively engage with their customers.