In this session of The Martechno Beat podcast, we chat with Sanjeev Nichani, Head - CRM and Loyalty at Apparel group, about his experience managing the world’s largest loyalty program. We also cover the loyalty program offered by the Apparel group and discuss best practices for organizations that are getting started with customer loyalty.

Sanjeev Nichani is a seasoned CRM and loyalty marketing professional with over 15 years of experience across retail and loyalty marketing. He has worked with various brands such as State Bank of India, Raymond Limited, and ZEE5, among others.

Here’s a brief breakdown of what this episode covers:

• Apparel Group - a brief introduction

• Metrics that Sanjeev wakes up to

• Experience managing the world’s largest loyalty program

• What's in store for Apparel group customers for 2022

• Striking the right balance of personalization for customer delight

• Best practices for organizations that are getting started with Customer Loyalty

• Thoughts on Metaverse and ‘Phygital’ Experience