Transforming eCommerce landscape in the post-pandemic era in Europe

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The Martechno Beat: Decoding Martech!

Netcore

90 episodes

5 days ago

Your bi-weekly fix on cutting-edge advancements in the world of marketing technology! Bust myths. Reinforce fundamentals. Blueprint best practices! Learn from leading marketers, product managers, and martech influencers across industries and regions; as they share actionable insights on digital transformation, user engagement, user retention, personalization, CX, and AI in marketing. For more such awesome content, check out: https://netcorecloud.com/

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Transforming eCommerce landscape in the post-pandemic era in Europe

The Martechno Beat: Decoding Martech!

32 minutes 38 seconds

3 years ago

Transforming eCommerce landscape in the post-pandemic era in Europe

In this episode of The Martechno Beat podcast, we get into an exciting and insightful discussion on the transformation of the eCommerce landscape in the post-pandemic era with Mr. Claudiu Berechet.

Claudiu has previously led Vivre's endeavor to improve its marketplace platform by analyzing and improving all customer touch-points. He has rich experience in customer engagement, loyalty programs, CDXP, UX/UI, RFM modeling, and everything around customer centricity in the eComm world.

In this session, we discuss:

1. How eCcomm has survived and grown through the pandemic era as more customers prefer to buy online

2. How eComm companies in the EU have started to explore and adopt SaaS-based cloud solutions as they understand their potential

3. How email as a channel still remains one of the most profitable and cost-effective channels despite many new channels introduced

4. How the eComm market is heavily investing in ML and RFM modeling powered by CDPX tools