Digital first businesses have experienced massive tailwinds. Consumers were forced to spend on mobile and digital channels , which led to unprecedented growth for most digital companies that took advantage of the situation. 

To get a deeper understanding of how to ace marketing with a digital-first mindset, we caught up with MR Kunle Ajani, Omnichannel Marketing Manager at Konga.

Founded in 2012, Konga.com is a e-commerce company that offers a third-party online marketplace, as well as  first-party direct retail spanning various categories including consumer electronics, fashion, home appliances, books, children's items, computers & accessories, phones and tablets, health care and personal care products.

In this session, Kunle Ajani shared compelling insights on:

• The meaning and strategy behind a digital-first mindset

• Importance of developing a digital marketing strategy

• How to ace your marketing with a digital-first mindset

• The skills and tools the marketer needs 

• How to apply the tools to your business today