How “empathy” can enhance Marketing Procurement? This episode sheds valuable insights thanks to Christine’s multifaceted background on Procurement, Agency and Consulting sides. Rate (5 stars) on Apple Podcasts, Review & Subscribe. Feel free to invite others to join our Marketing Procurement Community. Take care of yourself and take care of each other. MAGID SOUHAMI LINKEDIN - https://www.linkedin.com/in/magid-souhami/ CHRISTINE A. MOORE LINKEDIN - http://linkedin.com/in/kristin-a...

What’s a CMO point of view on Marketing Procurement? How best-in-class collaboration looks like between Marketing and Procurement? What are the most important things to consider to establish a symbiotic relationship? Why Procurement ought to be a strategic differentiator for Marketing in achieving its business goals? This episode explores the multifaceted topic of collaboration between Marketing, Procurement and Agencies. Marketing Procurement can help delivering against business goals...

What an “agency” would suggest to Marketing Procurement to do differently? How can we continue improving mutual understanding? What are the Dos & Don’t in terms of Agency relationship management? This episode explores the crucial and complex topic of relationship management between Agencies and Marketing Procurement. “An Agency is not a factory” quote Maryl. It’s an organization providing a service on behalf of another business. There are various type of agencies which span f...

What an “agency” would suggest to Marketing Procurement to do differently? How can we continue improving mutual understanding? What are the Dos & Don’t in terms of agency relationship management? This episode explores the crucial and complex topic of relationship management between agencies and Marketing Procurement. An agency is an organization providing a service on behalf of another business. There are various type of agencies which span from Design, Media, Digital, Market...

What is an “agency”? How different is it vs. a “supplier” What are the Dos & Don’t in terms of agency relationship management? Let’s set the stage in this episode for the crucial and complex topic of agency relationship management by Marketing Procurement. An agency is an organization providing a service on behalf of another business. There are various type of agencies which span from Design, Media, Digital, Market Research... etc There is so much to say about Agency r...

How Marketing Procurement is perceived by its key stakeholders? What could Marketing Procurement do to become more influential? Which skills are key to sustain effective business relationships? Let’s explore which best-practices are worth sustaining. Let’s also have a straight talk about poor practices that ought to stop. This episode explores the topic of effective influence by Marketing Procurement towards key stakeholders. It provides pragmatic tips & advice to define the ...

How should you train to become an effective Marketing Procurement leader? Let’s turn year-end performance reviews into a great starting point to develop a robust training & development plan. We usually discuss weaknesses and areas of opportunities at the end of a business cycle. There’s an opportunity to better use these findings while shaping the type, frequency and intensity of training required. A good approach is to define the way to prioritize trainings; - some pe...

What are the needs, gaps and trends for Marketing Procurement to realize it potential bright future? My guest for this discussion is Laura Forcetti. She’s global Marketing Sourcing lead at the World Federation of Advertisers (WFA). We will discuss what’s top of mind for the Marketing Procurement professionals. What’s the state of their relationship with other functions inside their companies? How are they perceived by agencies and external partners? Laura has been shepherding sev...

What are the skills required to be a successful Marketing Procurement leader? The key challenges are: - Marketing Procurement is unchartered so how to define necessary skills & competencies? What standards are required to be met? - Marketing is a fast moving discipline so the needs of internal stakeholders are constantly changing. - Agencies and technologies are evolving fast so the need to keep up with trends and innovation adds complexity. This episode explores the skills dilemma ...

2020 has been a challenging year at many level. Many of us realized there are things we take for granted and should rather cherish: Health, Family, Freedom of movement. In this special context, closing this year purposefully is key. This episode offer simple and actionable tips on how to wrap-up the year purposefully. It will help you explore business, people and relationships. Let’s summarize key business achievements, highlight and promote the most important ones. Let’s assess Marketing...

Do you believe Marketing Procurement is on its way to extinction or revolution? Is there such a thing as one Marketing Procurement definition? I'm must admit having struggled for a long time to reconcile the opposition between the word Marketing and the word Procurement. At times, it felt like they shouldn't be in the same sentence. My experience over time helped me reconciling those two terms. I am now convinced that Marketing Procurement is both Art & Science. It's a discipline tha...

Inclusion is a powerful tool for business growth. It is proven that employees are more engaged and deliver better results when they feel a sense of belonging. Have you ever felt that Marketing Procurement somehow doesn’t fully belonged to Procurement? Have you ever felt that Marketing Procurement was sometimes disconnected from Marketing? The first step to solving a problem is acknowledging it exists. So, let’s start naming the issues that contribute to the Marketing Procurement stigma. The...

Marketing Procurement is what Magid has a passion for. If he had to do it all over again, there are few things he would like to do differently. Your story may be similar to his story of a self-made Marketing Procurement leader. But does it have to be for the next generation of professionals? It's a journey of "falling into" Marketing Procurement function by chance. Then "surviving" its complexity using resilience and transferable skills. Finally, "thriving" into the Marketing Procureme...

Welcome to the Marketing Procurement Podcast! Marketing Procurement has gone mainstream but remains unchartered, misunderstood and sometimes undervalued. This podcast aimed at better codifying marketing procurement. I'm your host, Magid Souhami, homegrown Marketing Procurement leader who turned into President of a global business. I will alternate weekly episodes sharing my insights and recommendations and other interviewing guests who are subject matter experts. We will discuss hot topics...