6. Laura Forcetti from World Federation of Advertisers on Needs, Gaps & Trends

https://is1-ssl.mzstatic.com/image/thumb/Podcasts211/v4/57/93/5f/57935fb3-6ab3-d4de-7609-9626c6c57973/mza_16766576894006997244.jpg/600x600bb.jpg

The Marketing Procurement Podcast

MAGID SOUHAMI

15 episodes

8 months ago

How “empathy” can enhance Marketing Procurement? This episode sheds valuable insights thanks to Christine’s multifaceted background on Procurement, Agency and Consulting sides. Rate (5 stars) on Apple Podcasts, Review & Subscribe. Feel free to invite others to join our Marketing Procurement Community. Take care of yourself and take care of each other. MAGID SOUHAMI LINKEDIN - https://www.linkedin.com/in/magid-souhami/ CHRISTINE A. MOORE LINKEDIN - http://linkedin.com/in/kristin-a...

All content for The Marketing Procurement Podcast is the property of MAGID SOUHAMI and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Business,

Management

6. Laura Forcetti from World Federation of Advertisers on Needs, Gaps & Trends

The Marketing Procurement Podcast

28 minutes

4 years ago

6. Laura Forcetti from World Federation of Advertisers on Needs, Gaps & Trends

What are the needs, gaps and trends for Marketing Procurement to realize it potential bright future? My guest for this discussion is Laura Forcetti. She’s global Marketing Sourcing lead at the World Federation of Advertisers (WFA). We will discuss what’s top of mind for the Marketing Procurement professionals. What’s the state of their relationship with other functions inside their companies? How are they perceived by agencies and external partners? Laura has been shepherding sev...