12. Ivan Pollard, global CMO at General Mills on the symbiotic relationship between Marketing and Procurement.

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The Marketing Procurement Podcast

MAGID SOUHAMI

15 episodes

8 months ago

How “empathy” can enhance Marketing Procurement? This episode sheds valuable insights thanks to Christine’s multifaceted background on Procurement, Agency and Consulting sides. Rate (5 stars) on Apple Podcasts, Review & Subscribe. Feel free to invite others to join our Marketing Procurement Community. Take care of yourself and take care of each other. MAGID SOUHAMI LINKEDIN - https://www.linkedin.com/in/magid-souhami/ CHRISTINE A. MOORE LINKEDIN - http://linkedin.com/in/kristin-a...

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Marketing

Business,

Management

12. Ivan Pollard, global CMO at General Mills on the symbiotic relationship between Marketing and Procurement.

The Marketing Procurement Podcast

34 minutes

4 years ago

12. Ivan Pollard, global CMO at General Mills on the symbiotic relationship between Marketing and Procurement.

What’s a CMO point of view on Marketing Procurement? How best-in-class collaboration looks like between Marketing and Procurement? What are the most important things to consider to establish a symbiotic relationship? Why Procurement ought to be a strategic differentiator for Marketing in achieving its business goals? This episode explores the multifaceted topic of collaboration between Marketing, Procurement and Agencies. Marketing Procurement can help delivering against business goals...