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The Marketing Phoenix Podcast

RPC Strategies LLC

48 episodes

5 days ago

In this episode of The Marketing Phoenix Podcast, host Melissa “Rogo” Rogozinski sits down with Stephen Embry, founder of TechLaw Crossroads and respected voice in legal technology, to unpack why so many startups miss the mark with their messaging. They explore how sales teams and sales reps in legal tech can create more effective sales conversations by truly understanding customer pain points and aligning their message with how law firms actually operate. From actively listening during every...

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Entrepreneurship

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In this episode of The Marketing Phoenix Podcast, host Melissa “Rogo” Rogozinski sits down with Stephen Embry, founder of TechLaw Crossroads and respected voice in legal technology, to unpack why so many startups miss the mark with their messaging. They explore how sales teams and sales reps in legal tech can create more effective sales conversations by truly understanding customer pain points and aligning their message with how law firms actually operate. From actively listening during every...

Show more...

Entrepreneurship

Episodes (20/48)

The Marketing Phoenix Podcast

Messaging That Reflects Their Business, Not Yours

In this episode of The Marketing Phoenix Podcast, host Melissa “Rogo” Rogozinski sits down with Stephen Embry, founder of TechLaw Crossroads and respected voice in legal technology, to unpack why so many startups miss the mark with their messaging. They explore how sales teams and sales reps in legal tech can create more effective sales conversations by truly understanding customer pain points and aligning their message with how law firms actually operate. From actively listening during every...

5 days ago

55 minutes

The Marketing Phoenix Podcast

Prepping Smarter & Closing Faster (in Legal Tech Sales)

Many legal tech and B2B companies struggle to move prospects through the sales cycle. When sales reps walk into sales calls without preparation or rely only on marketing to deliver leads they miss opportunities for closed deals and stronger customer relationships. Episode Overview: In this episode of the Marketing Phoenix Podcast, host Melissa “Rogo” Rogozinski welcomes Chris Cangero, founder and CEO of DocStyle. Chris shares his entrepreneurial journey and explains why so many legal t...

2 weeks ago

58 minutes

The Marketing Phoenix Podcast

Why Cold Outreach Sucks! (and How to Fix It)

Cold outreach sucks. For most law firm buyers, cold emails without context are an instant delete. Legal tech startups and B2B sales teams can’t afford to waste time on outdated sales approaches. The good news? Outbound sales feels different when sales reps use marketing insights, consultative selling, and solution selling strategies that build trust with decision makers. In this episode of The Marketing Phoenix Podcast, Melissa “Rogo” Rogozinski shows why cold outreach fails and shares practi...

3 weeks ago

6 minutes

The Marketing Phoenix Podcast

Pitch Rehab: Sell Value, Not Tech Specs

Too many legal tech vendors are still leading with features, buzzwords, and AI hype. The problem? Law firms don’t buy technology specs—they buy solutions that solve real pain points and impact the bottom line. In this episode of The Marketing Phoenix Podcast, host Melissa “Rogo” Rogozinski talks with Steven Lerner, senior reporter at Law360 Pulse, about how vendors can stop overselling technology and start connecting with buyers by focusing on outcomes. They cover everything from product stra...

4 weeks ago

53 minutes

The Marketing Phoenix Podcast

AI’s Role in Legal Marketing, Sales, and Business Outcomes

AI is no longer a buzzword. It’s transforming how law firms and legal tech vendors approach marketing, sales, and business growth. But adoption is the real challenge. Without leadership buy-in, data cleanup, and workflow integration, the tools won’t drive impact. In this episode of The Marketing Phoenix Podcast, Melissa “Rogo” Rogozinski sits down with AI adoption leader Melissa Ballesteros, an AmLaw 100 trainer, certified AI PromptMaster, and Microsoft Copilot expert. Together, they re...

1 month ago

43 minutes

The Marketing Phoenix Podcast

What Marketing Should Feed Sales for Growth

Without Sales and Marketing alignment, pipelines stall, client acquisition slows, and company valuations suffer. In this episode of Marketing Phoenix, Melissa “Rogo” Rogozinski talks with George Farrall. He is the Managing Partner at Compass Business Advisors. They discuss how marketing can better support sales. From fixing broken handoffs to creating trusted-advisor messaging, they unpack the strategies that actually drive growth. This episode is a must-listen for leaders in legal tech, law ...

1 month ago

43 minutes

The Marketing Phoenix Podcast

Persona Fatigue: Sell to Problems, Not Titles

Too many salespeople chase titles instead of tackling real challenges. In this episode of The Marketing Phoenix Podcast, host Melissa “Rogo” Rogozinski is joined by law firm buyers of legal tech, Marimer Muñoz (Kluger Kaplan) and Emily Bartkowicz (Akerman), to explore how consultative selling and solution selling can make or break your discovery calls. For legal tech, law firm, and B2B professionals, this discussion sheds light on the cost of poor outreach, the importance of objection h...

1 month ago

33 minutes

The Marketing Phoenix Podcast

How Strategic Account Plans Boost B2B Sales

Too many sales pros walk into key accounts without a strategy and end up wasting opportunities ripe for conversion. In this episode of The Marketing Phoenix Podcast, Melissa “Rogo” Rogozinski shares a personal story that forever changed the way she approached B2B sales and client acquisition. If you’re in legal tech, a law firm, or any B2B field, this episode is packed with practical steps to transform short discovery calls into long-term client relationships using marketing intelligenc...

1 month ago

3 minutes

The Marketing Phoenix Podcast

The Hidden Cost of Selling to the Wrong ICP

Your sales team is hustling hard, but win rates aren’t moving. The real problem? You might be selling to the wrong Ideal Client Profile (ICP). In this episode of The Marketing Phoenix Podcast, Melissa “Rogo” Rogozinski sits down with sales leader CJ Webster to unpack the risks of targeting the wrong ICPand how it quietly sabotages your sales forecasting, sales pipeline, and revenue growth. For legal tech companies, law firms, and B2B organizations, the key to sustainable success isn’t j...

2 months ago

57 minutes

The Marketing Phoenix Podcast

Research Like a Pro to Close More B2B Sales Deals

If your prospects are ghosting you, the problem may not be your pitch — it’s your research. Discover how to find the right decision-makers, prepare smarter, and turn cold calls into warm conversations. Overview: Legal tech sales, law firm business development, and B2B Sales all have one thing in common — the most successful reps never skip research. In this Marketing Phoenix Podcast episode, Melissa “Rogo” Rogozinski talks with Corey Douglas, VP of eDiscovery Services at Repairio Data ...

2 months ago

36 minutes

The Marketing Phoenix Podcast

Smart Sales Starts with Smarter Qualification

In this episode of The Marketing Phoenix Podcast, host Melissa “Rogo” Rogozinski breaks down three powerhouse sales frameworks—BANT, CHAMP, and MEDDICC—to help you qualify leads with clarity, confidence, and consistency. Whether you're managing leads in a startup or navigating enterprise-level sales, choosing the right framework is the key to closing smarter, faster, and more profitably. For legal tech, SaaS, and B2B companies looking to refine their go to market consulting or growth strategi...

2 months ago

6 minutes

The Marketing Phoenix Podcast

Sales Hunters vs. Challengers: Who Wins?

Episode Summary: In this episode of the Sales-Driven Marketing series, Melissa "Rogo" Rogozinski sits down with Gil Wolchock, VP of Outside Sales at Steno, to unpack two powerhouse sales mindsets: the “HUNTERS” and the “Challenger.” Together, they explore how today’s best sales teams leverage consultative selling, marketing alignment, and RevOps strategy to close more deals in competitive markets like legal tech. Whether you lead sales at a startup, scale-up, or enterprise, this episod...

3 months ago

42 minutes

The Marketing Phoenix Podcast

Product Strategy that Aligns Teams and Accelerates Growth

Too many companies confuse product marketing with product management—costing them alignment, customers, and revenue. Learn how to unify your strategy and drive results. In this final episode of the Marketing Phoenix Podcast's six-month Growth Marketing Series, Melissa Rogozinski sits down with B2B product strategy consultant, Tina John, to unpack the critical differences and collaboration points between product management and product marketing. Whether you're launching, scaling, or prep...

3 months ago

37 minutes

The Marketing Phoenix Podcast

How to Make Your Prospects Buy

What’s the real reason your prospects aren’t buying? Spoiler: it’s not your pricing. In this episode of The Marketing Phoenix Podcast, Melissa “Rogo” Rogozinski breaks down a practical, structured approach to sales that empowers prospects to choose your solution. No pushy tactics, just proven strategies that turn preparation and follow-through into closed deals. Whether you’re running sales for a legal tech startup or leading a B2B scale-up, these insights will help you tighten your sales pro...

3 months ago

5 minutes

The Marketing Phoenix Podcast

How to Align Marketing & Sales for Scalable B2B Growth

Is your marketing generating leads, but your sales team isn’t closing them? Or maybe your content strategy and CRM aren’t playing nicely? You're not alone—and the good news is, there’s a fix. In this episode of The Marketing Phoenix Podcast, Melissa “Rogo” Rogozinski breaks down the 7 major barriers that disrupt marketing and sales alignment and walks you through actionable strategies to close those gaps. Whether you’re building your go to market strategy or fine-tuning your tech stack, this ...

4 months ago

4 minutes

The Marketing Phoenix Podcast

What is Sales Enablement? Strengthen Your Process to Drive Growth

Does your sales team have a clear process to qualify leads, run discovery meetings, and keep deals moving? If no, or if it's inconsistent, sales enablement can change that. In this episode of The Marketing Phoenix Podcast, Melissa “Rogo” Rogozinski outlines a practical approach to sales enablement for B2B SaaS professionals and legal tech leaders. Instead of generic playbooks or disconnected tools, this strategy focuses on implementing systems that help teams prioritize high-value prospects a...

4 months ago

3 minutes

The Marketing Phoenix Podcast

Using Buyer's Journey Email Campaigns to Turn Cold Leads Into Hot Deals

Are you still sitting on a goldmine of cold leads that never converted? They’re not dead—they’re just waiting for the right conversation. In this episode of The Marketing Phoenix Podcast, Melissa Rogozinski sits down with Sophia Sprowls, Marketing and Sales Operations Manager at RPC Strategies, to share a behind-the-scenes look at how they transformed their existing content and CRM into a strategic email campaign that drives lead conversion and client loyalty. Whether you're in legal te...

4 months ago

45 minutes

The Marketing Phoenix Podcast

Email Campaigns: The Center of Gravity for Growth Marketing

Only 2% of website visitors convert on their first visit. That stat alone reveals a critical gap in relying on inbound marketing alone. If you’re serious about growth, you need a strategic outbound engine—and that’s where email campaigns come in. In this episode of The Marketing Phoenix Podcast, Melissa "Rogo" Rogozinski, founder of RPC Strategies, breaks down why email campaigns are the gravitational center of any high-performing B2B growth marketing strategy. Whether you lead a ...

4 months ago

5 minutes

The Marketing Phoenix Podcast

What is Demand Generation?

Why aren’t your leads converting? The answer might lie in how you’re generating demand. Did you know? Demand Generation is one of the most misunderstood (but mission-critical) topics for B2B tech and legal tech startups. If you’re struggling to build pipeline, align sales and marketing, or turn awareness into revenue, this episode is your playbook. Melissa breaks down exactly what demand generation is, how it fits into a go-to-market strategy, and how to evolve beyond cold outreach and basi...

5 months ago

3 minutes

The Marketing Phoenix Podcast

Why Your Leads Aren’t Converting (and What to Do About It)

You’ve built awareness. You’ve generated demand. You’ve captured leads. So why aren’t they converting? In this episode of The Marketing Phoenix, Melissa "Rogo" Rogozinski is joined by B2B growth expert Martha MacPherson to tackle the silent killer of sales pipelines: poor lead management. Most early-stage legal tech and B2B companies pour their energy (and budget) into brand awareness and lead generation—only to drop the ball once those leads come in. Sound familiar? Melissa and Martha...

5 months ago

35 minutes