If your prospects are ghosting you, the problem may not be your pitch — it’s your research. Discover how to find the right decision-makers, prepare smarter, and turn cold calls into warm conversations. Overview: Legal tech sales, law firm business development, and B2B Sales all have one thing in common — the most successful reps never skip research. In this Marketing Phoenix Podcast episode, Melissa “Rogo” Rogozinski talks with Corey Douglas, VP of eDiscovery Services at Repairio Data ...

In this episode of The Marketing Phoenix Podcast, host Melissa “Rogo” Rogozinski breaks down three powerhouse sales frameworks—BANT, CHAMP, and MEDDICC—to help you qualify leads with clarity, confidence, and consistency. Whether you're managing leads in a startup or navigating enterprise-level sales, choosing the right framework is the key to closing smarter, faster, and more profitably. For legal tech, SaaS, and B2B companies looking to refine their go to market consulting or growth strategi...

Episode Summary: In this episode of the Sales-Driven Marketing series, Melissa "Rogo" Rogozinski sits down with Gil Wolchock, VP of Outside Sales at Steno, to unpack two powerhouse sales mindsets: the “HUNTERS” and the “Challenger.” Together, they explore how today’s best sales teams leverage consultative selling, marketing alignment, and RevOps strategy to close more deals in competitive markets like legal tech. Whether you lead sales at a startup, scale-up, or enterprise, this episod...

Too many companies confuse product marketing with product management—costing them alignment, customers, and revenue. Learn how to unify your strategy and drive results. In this final episode of the Marketing Phoenix Podcast's six-month Growth Marketing Series, Melissa Rogozinski sits down with B2B product strategy consultant, Tina John, to unpack the critical differences and collaboration points between product management and product marketing. Whether you're launching, scaling, or prep...

What’s the real reason your prospects aren’t buying? Spoiler: it’s not your pricing. In this episode of The Marketing Phoenix Podcast, Melissa “Rogo” Rogozinski breaks down a practical, structured approach to sales that empowers prospects to choose your solution. No pushy tactics, just proven strategies that turn preparation and follow-through into closed deals. Whether you’re running sales for a legal tech startup or leading a B2B scale-up, these insights will help you tighten your sales pro...

Is your marketing generating leads, but your sales team isn’t closing them? Or maybe your content strategy and CRM aren’t playing nicely? You're not alone—and the good news is, there’s a fix. In this episode of The Marketing Phoenix Podcast, Melissa “Rogo” Rogozinski breaks down the 7 major barriers that disrupt marketing and sales alignment and walks you through actionable strategies to close those gaps. Whether you’re building your go to market strategy or fine-tuning your tech stack, this ...

Does your sales team have a clear process to qualify leads, run discovery meetings, and keep deals moving? If no, or if it's inconsistent, sales enablement can change that. In this episode of The Marketing Phoenix Podcast, Melissa “Rogo” Rogozinski outlines a practical approach to sales enablement for B2B SaaS professionals and legal tech leaders. Instead of generic playbooks or disconnected tools, this strategy focuses on implementing systems that help teams prioritize high-value prospects a...

Are you still sitting on a goldmine of cold leads that never converted? They’re not dead—they’re just waiting for the right conversation. In this episode of The Marketing Phoenix Podcast, Melissa Rogozinski sits down with Sophia Sprowls, Marketing and Sales Operations Manager at RPC Strategies, to share a behind-the-scenes look at how they transformed their existing content and CRM into a strategic email campaign that drives lead conversion and client loyalty. Whether you're in legal te...

Only 2% of website visitors convert on their first visit. That stat alone reveals a critical gap in relying on inbound marketing alone. If you’re serious about growth, you need a strategic outbound engine—and that’s where email campaigns come in. In this episode of The Marketing Phoenix Podcast, Melissa "Rogo" Rogozinski, founder of RPC Strategies, breaks down why email campaigns are the gravitational center of any high-performing B2B growth marketing strategy. Whether you lead a ...

Why aren’t your leads converting? The answer might lie in how you’re generating demand. Did you know? Demand Generation is one of the most misunderstood (but mission-critical) topics for B2B tech and legal tech startups. If you’re struggling to build pipeline, align sales and marketing, or turn awareness into revenue, this episode is your playbook. Melissa breaks down exactly what demand generation is, how it fits into a go-to-market strategy, and how to evolve beyond cold outreach and basi...

You’ve built awareness. You’ve generated demand. You’ve captured leads. So why aren’t they converting? In this episode of The Marketing Phoenix, Melissa "Rogo" Rogozinski is joined by B2B growth expert Martha MacPherson to tackle the silent killer of sales pipelines: poor lead management. Most early-stage legal tech and B2B companies pour their energy (and budget) into brand awareness and lead generation—only to drop the ball once those leads come in. Sound familiar? Melissa and Martha...

Founders, CMOs, or RevOps at legal tech startups - do you have a full pipeline but no conversions? If your pipeline is full but your sales team is still struggling, it’s time to fix the MQL-to-SQL handoff. This episode reveals the difference between MQLs and SQLs, why targeted content wins, and how smart hand-offs to sales can change the game for your B2B pipeline. Catch a real-world case study from a legal tech startup that went from invisible to impactful—boosting qualified leads by 25%...

In this episode, host Melissa Rogozinski dives into the smart lead generation strategies that power successful B2B tech companies. From building the right B2B content marketing strategy to leveraging the full potential of your CRM system, Melissa walks you through what it really takes to turn digital engagement into revenue. You'll learn how to design lead magnets that actually convert, tailor content that resonates with your ideal buyer, and integrate marketing automation to track every ste...

In this episode of The Marketing Phoenix, host Melissa “Rogo” Rogozinski dives deep into the fundamentals of lead generation—a topic that every B2B professional needs to master. Melissa unpacks the essence of lead generation by discussing its role in turning interest into actionable business outcomes. You’ll learn how valuable content, strategic lead magnets, and a clear distinction between Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs) come together to form a robust ...

In this lively and insightful interview episode of The Marketing Phoenix Podcast, host Melissa "Rogo" Rogozinski welcomes two dynamic guests, Eda Rosa, CEO of Eda Rosa LLC, and Joe Krout, founder of Joe 2.0 and creator behind Diggum Deep Mortuary. They explore how powerful, creative branding strategies can significantly enhance brand awareness and customer engagement, especially in the crowded B2B legal tech and services spaces. Learn to leverage unexpected opportunities and maintain your br...

In this episode of The Marketing Phoenix Podcast, host Melissa "Rogo" Rogozinski talks about a real world brand transformation. Learn how one business successfully revitalized their brand identity, aligning their story, digital presence, and content strategy to drive growth, engagement, and measurable results! Melissa shares actionable insights into redefining brand values, creating impactful visuals, crafting buyer personas, and leveraging analytics to ensure continuous improvement. This epi...

Are you expanding your B2B tech or services business through acquisitions? In this episode of The Marketing Phoenix Podcast, Melissa "Rogo" Rogozinski shares expert insights and practical strategies for successfully blending brand identities, crafting cohesive messaging, and optimizing your marketing to ensure robust growth across all your integrated brands. Effective brand integration can dramatically enhance customer loyalty, brand recognition, and profitability. Melissa walks you through ...

Want your B2B brand to resonate deeply with your audience? In this episode of The Marketing Phoenix Podcast, host Melissa "Rogo" Rogozinski shares actionable steps and insightful tips for building effective brand awareness. Melissa breaks down the essentials of creating emotional connections, leveraging engaging online content, mastering video marketing, and strategically using SEO, GEO-targeting, and social media. Discover how to position yourself as a thought leader, maintain consistency ac...

Brand awareness isn’t just about a great logo or tagline—it’s the emotional foundation of your growth marketing and demand generation. In this episode of the Marketing Phoenix Podcast, Melissa “Rogo” Rogozinski explains brand awareness. She discusses how it affects lead generation, builds trust, and supports long-term growth in B2B. If you work in legal tech, run a law firm, or are in a B2B demand generation company, this episode is for you. It will help you see brand awareness as a key busin...

Ever wonder how thought leadership can actually translate into measurable growth for your business? In this lively episode of The Marketing Phoenix Podcast, host Melissa "Rogo" Rogozinski sits down with Jared Correia, CEO of Red Cave Law Firm Consulting —a successful lawyer turned consultant, entrepreneur, and renowned podcaster—to unpack the true meaning of thought leadership and how businesses can strategically use it to generate real results. Tune into this episode to learn: Why generic "t...