In this episode of The Marketing Phoenix Podcast, host Melissa “Rogo” Rogozinski sits down with Stephen Embry, founder of TechLaw Crossroads and respected voice in legal technology, to unpack why so many startups miss the mark with their messaging. They explore how sales teams and sales reps in legal tech can create more effective sales conversations by truly understanding customer pain points and aligning their message with how law firms actually operate. From actively listening during every...
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In this episode of The Marketing Phoenix Podcast, host Melissa “Rogo” Rogozinski sits down with Stephen Embry, founder of TechLaw Crossroads and respected voice in legal technology, to unpack why so many startups miss the mark with their messaging. They explore how sales teams and sales reps in legal tech can create more effective sales conversations by truly understanding customer pain points and aligning their message with how law firms actually operate. From actively listening during every...
Prepping Smarter & Closing Faster (in Legal Tech Sales)
The Marketing Phoenix Podcast
58 minutes
2 weeks ago
Prepping Smarter & Closing Faster (in Legal Tech Sales)
Many legal tech and B2B companies struggle to move prospects through the sales cycle. When sales reps walk into sales calls without preparation or rely only on marketing to deliver leads they miss opportunities for closed deals and stronger customer relationships. Episode Overview: In this episode of the Marketing Phoenix Podcast, host Melissa “Rogo” Rogozinski welcomes Chris Cangero, founder and CEO of DocStyle. Chris shares his entrepreneurial journey and explains why so many legal t...
The Marketing Phoenix Podcast
In this episode of The Marketing Phoenix Podcast, host Melissa “Rogo” Rogozinski sits down with Stephen Embry, founder of TechLaw Crossroads and respected voice in legal technology, to unpack why so many startups miss the mark with their messaging. They explore how sales teams and sales reps in legal tech can create more effective sales conversations by truly understanding customer pain points and aligning their message with how law firms actually operate. From actively listening during every...
