In this episode of The Marketing Phoenix Podcast, host Melissa “Rogo” Rogozinski sits down with Stephen Embry, founder of TechLaw Crossroads and respected voice in legal technology, to unpack why so many startups miss the mark with their messaging. They explore how sales teams and sales reps in legal tech can create more effective sales conversations by truly understanding customer pain points and aligning their message with how law firms actually operate. From actively listening during every...
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In this episode of The Marketing Phoenix Podcast, host Melissa “Rogo” Rogozinski sits down with Stephen Embry, founder of TechLaw Crossroads and respected voice in legal technology, to unpack why so many startups miss the mark with their messaging. They explore how sales teams and sales reps in legal tech can create more effective sales conversations by truly understanding customer pain points and aligning their message with how law firms actually operate. From actively listening during every...
AI’s Role in Legal Marketing, Sales, and Business Outcomes
The Marketing Phoenix Podcast
43 minutes
1 month ago
AI’s Role in Legal Marketing, Sales, and Business Outcomes
AI is no longer a buzzword. It’s transforming how law firms and legal tech vendors approach marketing, sales, and business growth. But adoption is the real challenge. Without leadership buy-in, data cleanup, and workflow integration, the tools won’t drive impact. In this episode of The Marketing Phoenix Podcast, Melissa “Rogo” Rogozinski sits down with AI adoption leader Melissa Ballesteros, an AmLaw 100 trainer, certified AI PromptMaster, and Microsoft Copilot expert. Together, they re...
The Marketing Phoenix Podcast
In this episode of The Marketing Phoenix Podcast, host Melissa “Rogo” Rogozinski sits down with Stephen Embry, founder of TechLaw Crossroads and respected voice in legal technology, to unpack why so many startups miss the mark with their messaging. They explore how sales teams and sales reps in legal tech can create more effective sales conversations by truly understanding customer pain points and aligning their message with how law firms actually operate. From actively listening during every...
