In this episode of The Marketing Phoenix Podcast, host Melissa “Rogo” Rogozinski sits down with Stephen Embry, founder of TechLaw Crossroads and respected voice in legal technology, to unpack why so many startups miss the mark with their messaging. They explore how sales teams and sales reps in legal tech can create more effective sales conversations by truly understanding customer pain points and aligning their message with how law firms actually operate. From actively listening during every...
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In this episode of The Marketing Phoenix Podcast, host Melissa “Rogo” Rogozinski sits down with Stephen Embry, founder of TechLaw Crossroads and respected voice in legal technology, to unpack why so many startups miss the mark with their messaging. They explore how sales teams and sales reps in legal tech can create more effective sales conversations by truly understanding customer pain points and aligning their message with how law firms actually operate. From actively listening during every...
Product Strategy that Aligns Teams and Accelerates Growth
The Marketing Phoenix Podcast
37 minutes
3 months ago
Product Strategy that Aligns Teams and Accelerates Growth
Too many companies confuse product marketing with product management—costing them alignment, customers, and revenue. Learn how to unify your strategy and drive results. In this final episode of the Marketing Phoenix Podcast's six-month Growth Marketing Series, Melissa Rogozinski sits down with B2B product strategy consultant, Tina John, to unpack the critical differences and collaboration points between product management and product marketing. Whether you're launching, scaling, or prep...
The Marketing Phoenix Podcast
In this episode of The Marketing Phoenix Podcast, host Melissa “Rogo” Rogozinski sits down with Stephen Embry, founder of TechLaw Crossroads and respected voice in legal technology, to unpack why so many startups miss the mark with their messaging. They explore how sales teams and sales reps in legal tech can create more effective sales conversations by truly understanding customer pain points and aligning their message with how law firms actually operate. From actively listening during every...
