Why Multipotentiality Might Be the Superpower Your Marketing Team Is Missing
Guest: Neel Singh, Co-Founder of Tropoly
What if your greatest marketing asset isn’t a specialist - but someone who’s done a little bit of everything?
This episode is a powerful reminder that curiosity, adaptability, and the ability to wear multiple hats might be exactly what your team needs right now. I sat down with Neel Singh, the brilliant and refreshingly honest co-founder of Tropoly, and we dove deep into the concept of multipotentiality - and why it’s not something to “fix,” but something to leverage.
This wasn’t your typical surface-level marketing conversation. It was honest, raw, and filled with the kind of insights you can actually use.
In this episode, we explore:
Why today’s marketing landscape demands more than just specialists
How Neel’s nonlinear background shaped how he leads, builds, and grows brands
Why embracing multipotentiality can actually save your team from burnout
How to spot undervalued talent on your team - and unleash their full creative potential
What most leaders misunderstand about people who “don’t fit the mold”
Real-life lessons on building trust, adapting fast, and showing up with heart
Whether you’re a founder, marketer, creative, or leader - this episode is for you. It’s a conversation filled with hard-won wisdom, delivered with honesty and clarity by someone who’s walked the path.
Hit play. This might just reframe the way you see yourself - and your team.
If this episode gave you something to think about, share it with someone who needs to hear it.
Want to be a guest, have a future episode idea, or want to invite me onto your podcast? Reach out to me at borck@onegroupagency.ca
🔗 Connect with Neel Singh on LinkedIn: https://www.linkedin.com/in/singhneel/
🔗 Connect with me, Matt Borck: https://www.linkedin.com/in/mattborck
🎙️ The Marketing Mirror Podcast is proudly presented by the brilliant team at One Group Agency.
If you’re serious about marketing that actually connects - check us out at onegroupagency.ca
🎧 The LinkedIn Mindset Shift: From Résumés to Real Relationships
With Max Murphy, Founder of Duppy Digital
I used to think LinkedIn was just a brag board.
Another place to post accomplishments and call it connection.
But then something shifted.
This episode is for anyone who’s looked at LinkedIn and thought:
"What am I even doing here?"
"How do I start?"
"How do I show up without sounding fake or overly polished?"
I sat down with Max Murphy - founder of Duppy Digital and a true force in personal branding - for a conversation that completely reframes how we think about LinkedIn.
Max helps creatives, founders, and even corporate teams stand out without selling out. He’s not here to tell you how to go viral, he’s here to show you how to be real.
🔢 In this episode, we dive into:
How LinkedIn became a platform for real, human-first relationships (not just résumés)
Why most people feel stuck—and how to break that paralysis
What a repeatable LinkedIn strategy actually looks like
How to use just 20 minutes a day to build real momentum
The danger of letting AI flatten your voice - and how to keep the human in your content
What “showing up human” looks like for overwhelmed teams and busy leaders
💬 We also talk candidly about the frustration we’ve both felt with LinkedIn in the past - and what shifted when we stopped performing and started showing up as ourselves.
This one is packed with practical insights, encouragement, and a big reminder:
You don’t have to be an influencer to make LinkedIn work for you.
You just have to be yourself.
🎧 Hit play now - especially if you're ready to ditch the ego posts and start building something real.
🔥 If this episode gave you something to think about, share it with someone who needs to hear it.
📬 Want to be a guest? Have a future episode idea? Or want me on your podcast? Reach out at borck@theog.co.
🔗 Connect with Max on LinkedIn: https://www.linkedin.com/in/maxrlmurphy/
🔗 And connect with me, Matt Borck: https://www.linkedin.com/in/mattborck/
🎧 The Marketing Mirror Podcast is proudly presented by the brilliant team at One Group Agency. If you’re serious about marketing that actually connects—check us out at TheOG.co.
What Makes a Marketing Agency Worth Trusting?
A Candid Conversation with Jordan West
I’ve been wanting to have this conversation for a long time.
Jordan West is someone I’ve known of for years - and recently reconnected with through LinkedIn. He’s worn many hats but is currently the CEO of Social Commerce Club, the founder of UpGrowth Commerce, host of the Secrets to Scaling podcast, and someone who has built brands from scratch, scaled them with heart, and never shied away from honest conversations about what’s working - and what’s absolutely not - in marketing today.
This episode? It’s raw. It’s real. And it’s packed with the kind of truth that doesn’t always make it into marketing conversations.
🎯 Here’s what we get into:
Why so many agencies suck - and what trust really looks like in this space
The moment Jordan realized how broken most client-agency relationships are
What internal teams really need to hear right now (especially if they’re overwhelmed or burned out)
How we’ve both failed forward - and what those moments taught us
What to look for if you’re trying to find an agency that won’t ghost, overpromise, or leave you stranded
We don’t hold back. We talk candidly about lessons learned, what we’d do differently, and how small businesses and internal teams can protect themselves from empty promises and recycled strategies.
Jordan’s story - from buying a Taco Del Mar franchise at 22 to building one of the top 10 baby brands in Canada with his wife - is just one part of what makes him such a valuable voice. He gets it. He’s been on both sides. And his insights are gold for anyone trying to figure out who to trust with their brand.
📍This one’s for the marketers who’ve been burned, the business owners who’ve felt ghosted, and the creatives who just want to do meaningful work without all the BS.
🎧 Hit play now. You’ll walk away with real talk, not just tactics.
💥 If this episode gave you something to think about, please share it with someone who needs to hear it.
💌 Want to be a guest? Have a future episode idea? Or want me on your podcast? I’d love to hear from you.
Email me at borck@theog.co.
🔗 You can find Jordan on LinkedIn here: https://www.linkedin.com/in/jordan-west-marketer/
And connect with me, Matt Borck, right here: https://www.linkedin.com/in/mattborck/
🎙️ The Marketing Mirror Podcast is proudly presented by the brilliant team at One Group Agency. If you’re serious about marketing that actually connects - check us out at TheOG.co
🎙️ Reclaiming Creativity: How Optimism Can Save Your Marketing Team
With guest: Tiana Langedyk, Digital Marketing Specialist at Okanagan College
Let’s be honest - marketing teams are tired. Creative energy is getting drained. And in a world that pushes for “faster, cheaper, more,” optimism feels like a luxury.
But what if optimism isn’t fluff?
What if it’s the exact tool we need to protect creativity, lead with courage, and actually build a team that wants to keep creating?
This episode is a real conversation - honest, reflective, and human. I’m joined by the incredibly thoughtful Tiana Langedyk, and we talk about what it actually looks like to reclaim creativity on the inside of marketing teams.
Here’s what we get into:
✅ Tiana’s unforgettable story about her grandmother and how it shaped her view of optimism
✅ The pressure to perform in environments where creativity is crushed
✅ Why silence from your team isn’t always a good thing - and what leaders need to pay attention to
✅ How optimism can change culture - not just mood
✅ Practical insights for small business owners, team leaders, and anyone trying to keep the spark alive
🎯 One of the moments that really hit me was around silence.
As a leader, it’s easy to think a quiet team means things are good. But Tiana reminded me - that’s not always true. Sometimes silence means people have stopped feeling safe enough to speak.
This episode is for anyone navigating hard environments, anyone who feels like they’re constantly pushing uphill, and anyone who’s trying to lead (or just survive) with heart.
🛠️ Optimism isn’t about pretending everything’s fine. It’s about finding a way forward that honors your people.
And after this conversation, I truly believe it can save more than just our creativity - it can save the relationships behind the work.
🎧 Hit play now. This one’s worth your time.
🔥 If this episode gave you something to think about, share it with someone who needs to hear it.
💌 Want to be a guest or have an idea for a future episode? I’d love to hear from you.
Email me at borck@theog.co or on Linkedin
🎙️ The Marketing Mirror Podcast is proudly presented by the brilliant team at One Group Agency. If you’re serious about marketing that deeply and truly connects, check them out at TheOG.co
AI is everywhere. It’s powerful. It’s efficient. But is it changing your brand’s voice?
Be honest: when was the last time you read a brand’s post and thought,
💭 “Wow. That actually speaks to me.”
Can’t remember? You’re not alone.
🔹 Here’s the hard truth:
AI-generated content is EVERYWHERE. And while AI is an incredible tool, brands are falling into the trap of outsourcing their voice to machines. The result? A sea of content that sounds the same—polished, structured, and utterly forgettable.
🚨 The problem?
More content ≠ better content. More connection = better content.
When brands lose their authentic voice, they lose the only thing that truly builds trust, connection, and loyalty.
In this episode, we’re breaking down:
🔢 How AI is creating an authenticity crisis (and why audiences are tuning out)
🔢 Why brands are prioritizing speed over strategy—and how it’s killing engagement
🔢 The biggest mistake brands make when using AI for content (spoiler: it’s not what you think)
🔢 How to reclaim your brand’s voice while STILL using AI as a tool
🔢 3 simple, powerful strategies to make your content feel real, human, and authentic
🚀 Want to stand out in an AI-driven world?
By the end of this episode, you’ll have a practical, no-BS roadmap to keep AI working for you - without letting it steal what makes your brand you.
👀 PLUS: The shocking thing real prompt engineers say you’re doing wrong (hint: your AI prompts are WAY too short). I am not sure if Long prompts mean better prompts - and I talk about that in the episode. :)
🎡 The Challenge:
This week, audit your content. Does it actually sound like YOU? If not, it’s time to take your voice back.
🎧 Hit play now - because your brand’s voice is too important to lose.
🔥 If this episode gave you something to think about, share it with someone who needs to hear it!
💡 Got thoughts, feedback, or want to be a guest? I’d love to hear from you. Email me at borck@theog.co.
🎧 The Marketing Mirror Podcast is proudly presented by the brilliant team at One Group Agency. If you’re serious about marketing that deeply and truly connects, check them out at TheOG.co.
AI, Content, and the Listening Gap – Why Most Marketing Falls Flat (And How to Fix It)
You’re putting out content. Running ads. Maybe even using AI to crank out posts at scale. But engagement? Crickets.
🔥 Here’s the truth: It’s NOT your content. It’s NOT the algorithm. And you don’t need to post more or dump more money into ads.
The real issue? You’ve skipped the most important step in marketing - actually knowing who you’re talking to.
Most businesses assume marketing is about broadcasting. But the ones that actually connect? They know marketing is about listening.
In this episode of The Marketing Mirror, we’re diving deep into:
🔢 The #1 reason most marketing falls flat (and why even big brands get this wrong)
🔢 How businesses waste thousands on ads and AI-generated content - without realizing they’re marketing to no one
🔢 Why "target audience" doesn’t just mean demographics (and the real secret to creating content people actually care about)
🔢 What it actually means to listen (spoiler: it’s NOT social listening or tracking mentions)
🔢 A simple 3-step process to instantly improve engagement - without posting more, spending more, or guessing what works
🚀 Want an easy way to fix your marketing today?
By the end of this episode, you’ll have a practical framework to deeply, empathetically listen to your audience - and create content that speaks directly to them.
This is the kind of marketing that builds trust, long-term relationships, and actual business growth.
💩 PLUS: How to use AI as a validation tool (not a crutch) to refine your audience insights.
🎡 The Challenge:
This week, pick one specific audience segment and get curious.
Observe what they engage with, what excites them, what they ignore - and use that insight to create one piece of content that speaks directly to them. Do this, and you’ll start seeing real results.
🎧 Hit play now and let’s dive in!
🔥 If this episode adds value to your life, share it with someone who needs it!
💡 Got thoughts, feedback, or want to be a guest? I’d love to hear from you. Email me at borck@theog.co.
🎧 The Marketing Mirror Podcast is proudly presented by the brilliant team at One Group Agency. If you’re serious about marketing that deeply and truly connects, check them out at TheOG.co.
In this episode, we're diving headfirst into a question that's buzzing through the minds of countless small and medium-sized business owners: Who holds the keys to navigating the wild world of social media chaos?
If you're like many SMB owners, you're swamped with tasks and juggling multiple responsibilities. Social media education, discovery or monitoring might not be high on your priority list – and we get it. But here's the catch: In today's digital age, your brand's online presence is more crucial than ever. Navigating through the endless stream of information, from news to politics to countless app and algorithm updates, can feel like wading through a swamp of exhaustion. So, who can you trust for reliable guidance, advice, and suggestions?
Join us as we dissect this dilemma and reveal actionable insights to elevate your brand's social media game.
Tune in now and empower yourself with the knowledge you need to thrive in the digital landscape.
Have any feedback on the show? Send us your feedback!
Tell us what you love and what you think could be better!
And if you are really enjoying the show, we’d love it if you could leave a review.
Be sure to like, subscribe, follow and of course, share us with your community!
This podcast is proudly presented by the innovative minds at Search + Rescue Marketing Agency
Join us on the Marketing Mirror Podcast for an eye-opening episode as we delve into the invaluable lessons our failures teach us.
In the fast-paced world of social media marketing, mistakes are inevitable – but they're also the catalyst for growth. Discover how analyzing past blunders can fuel your strategies to new heights. From embracing negative feedback to leveraging analytics and staying agile, learn the art of turning setbacks into stepping stones. It all starts with acknowledgment and analysis.
Tune in to uncover the secrets of learning from your mistakes, and pave your way to success in the ever-evolving landscape of social media.
Don't miss out – your next breakthrough awaits!
Have any feedback on the show? Send us your feedback!
Tell us what you love and what you think could be better!
And if you are really enjoying the show, we’d love it if you could leave a review.
Be sure to like, subscribe, follow and of course, share us with your community!
This podcast is proudly presented by the innovative minds at Search + Rescue Marketing Agency
Join us as we dive deep into the dynamic world of "Pitching and Collaboration" in this captivating episode.
Ever wondered what makes social media collaborations truly effective?
It's all about creating shared value for everyone involved, including your audience. Discover how collaborations can open doors to new perspectives and content, amplifying your reach in ways you never imagined. But that's not all! Tune in to learn how collaborations can skyrocket brand awareness, foster deeper customer trust, and even pave the way for long-term partnerships. Don't miss out on this insightful discussion – unlock the secrets to successful social media collaborations now!
Have any feedback on the show? Send us your feedback!
Tell us what you love and what you think could be better!
And if you are really enjoying the show, we’d love it if you could leave a review.
Be sure to like, subscribe, follow and of course, share us with your community!
This podcast is proudly presented by the innovative minds at Search + Rescue Marketing Agency
It's easy to forget that the "social" in "social media" isn't just a buzzword – it's the essence of the platform.
Too often, SMBs overlook the power of being genuinely social. But fret not, as we're here to remind you of the magic that happens when you embrace authentic interactions.
From tackling the time crunch of responding to comments and messages to sparking lively discussions and crafting interactive content, we've got you covered.
Join us as we turn hurdles into triumphs and empower your brand's social presence!
Tune in now and unlock the secrets to fostering a thriving online community. Don't miss out!
Be sure to like, subscribe, follow and of course, share us with your community!
This podcast is proudly presented by the innovative minds at Search + Rescue Marketing Agency
Welcome to the Marketing Mirror Podcast!
Ever wondered why some die-hard fans ink their favourite brand's logo onto their skin?
Join us as we explore the fascinating world of brand loyalty through the lens of tattoos.
From Harley Davidson to Nike, discover why customers feel such a profound connection to certain brands that they're willing to permanently mark themselves. We'll delve into the psychology behind this loyalty and how businesses can strive to achieve it. Learn why fostering a sense of community is crucial for brands, and how it goes beyond just selling products. Find out how shared values and a feeling of belonging can transform customers into brand advocates. Tune in as we unravel the mysteries of brand loyalty and explore how your business can create a tribe of dedicated followers. Don't miss this insightful episode!
Have any feedback on the show? Send us your feedback!
Tell us what you love and what you think could be better!
And if you are really enjoying the show, we’d love it if you could leave a review.
Be sure to like, subscribe, follow and of course, share us with your community!
This podcast is proudly presented by the innovative minds at Search + Rescue Marketing Agency
Feeling like your social media needs a total makeover before you hit post?
Spoiler alert: your audience doesn't want perfect, they want YOU!
This episode flips the script on perfectionism in marketing, showing how embracing your “authentic self” can actually build trust and connection. We're talking authenticity, vulnerability, and why imperfection is actually your secret weapon. Learn why Brené Brown says vulnerability is strength, not weakness, and how to leverage imperfection for marketing magic. Hit play and unleash your authentic marketing voice!
Have any feedback on the show? Send us your feedback!
Tell us what you love and what you think could be better!
And if you are really enjoying the show, we’d love it if you could please leave a review.
Be sure to like, subscribe, follow and of course, share us with your community!
This podcast is proudly presented by the innovative minds at Search + Rescue Marketing Agency
Ever wonder what impression your Brand leaves on your target audience or your existing audience?
How everything you are doing, saying, creating and sharing leaves them feeling?
What about the actions of your employees and how that represents your Brand?
In this episode of The Marketing Mirror Podcast, we dive deep into what your Brand is saying about you (intentionally or not!).
We talk about into the importance of taking, and making the time, to actively listen to make sure your brands tone, voice, personality and values are being shared in a way that represents who your Brand is?
Don't miss this episode if you want to ensure your brand story resonates, connects, and converts!
Hit play and start listening today!
Have any feedback on the show? Send us your feedback!
Tell us what you love and what you think could be better!
And if you are really enjoying the show, we’d love it if you could leave a review.
Be sure to like, subscribe, follow and of course, share us with your community!
This podcast is proudly presented by the innovative minds at Search + Rescue Marketing Agency
In this episode of the Marketing Mirror Podcast, we dive deep into the world of storytelling, what it is and how to use it in your social media marketing efforts. Join us as we unravel the secrets behind crafting compelling narratives that resonate with your audience and drive unparalleled engagement.
Whether you're a seasoned marketer or just starting, this episode is your guide to transforming your brand's story into a captivating journey.
Have any feedback on the show? Send us your feedback!
Tell us what you love and what you think could be better!
And if you are really enjoying the show, we’d love it if you could leave a review.
Be sure to like, subscribe, follow and of course, share us with your community!
This podcast is proudly presented by the innovative minds at Search + Rescue Marketing Agency
In this episode of the Marketing Mirror Podcast, we explore the hidden magic of listening, transforming it from a passive act into an active force that drives engagement, fosters connection, and builds a community that resonates with your brand.
True listening goes beyond hearing words; it's about discerning the unspoken, deciphering the underlying messages in their actions, and empathizing with their experiences.. We'll explore how this profound understanding translates into creating content that resonates deeply with your audience, addressing their pain points, sparking meaningful conversations, and solidifying their loyalty.
We'll dissect the importance of making time for your audience, shedding light on how a simple act of presence can foster deep connections and understanding. Discover how immersion in your audience's world, where they spend their time and engage with their passions, unlocks a wealth of insights.
Have any feedback on the show? Send us your feedback!
Tell us what you love and what you think could be better!
And if you are really enjoying the show, we’d love it if you could leave a review.
Be sure to like, subscribe, follow and of course, share us with your community!
This podcast is proudly presented by the innovative minds at Search + Rescue Marketing Agency