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The Marketing Mirror Podcast
Matt Borck | Partner, Chief Creative + Listening Officer at The One Group Agency
15 episodes
4 days ago
Marketing isn’t about tricks, hacks, or chasing algorithms - it’s about people. Real people. Real connections. The Marketing Mirror Podcast is for business owners, marketers, and creators who are done with the BS & want marketing that actually works - because it’s built on trust, empathy, and real engagement. Every episode, we break down what works, what doesn’t, and the tools, strategies, and insights that help you connect with your audience in a way that’s not just real - but actually impactful. No hype. No fluff. Just marketing that matters. Brought to you by The One Group Agency
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Marketing
Business
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All content for The Marketing Mirror Podcast is the property of Matt Borck | Partner, Chief Creative + Listening Officer at The One Group Agency and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Marketing isn’t about tricks, hacks, or chasing algorithms - it’s about people. Real people. Real connections. The Marketing Mirror Podcast is for business owners, marketers, and creators who are done with the BS & want marketing that actually works - because it’s built on trust, empathy, and real engagement. Every episode, we break down what works, what doesn’t, and the tools, strategies, and insights that help you connect with your audience in a way that’s not just real - but actually impactful. No hype. No fluff. Just marketing that matters. Brought to you by The One Group Agency
Show more...
Marketing
Business
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Reclaiming Creativity: How Optimism Can Save Your Marketing Team
The Marketing Mirror Podcast
33 minutes 4 seconds
7 months ago
Reclaiming Creativity: How Optimism Can Save Your Marketing Team

🎙️ Reclaiming Creativity: How Optimism Can Save Your Marketing Team


With guest: Tiana Langedyk, Digital Marketing Specialist at Okanagan College


Let’s be honest - marketing teams are tired. Creative energy is getting drained. And in a world that pushes for “faster, cheaper, more,” optimism feels like a luxury.


But what if optimism isn’t fluff?

What if it’s the exact tool we need to protect creativity, lead with courage, and actually build a team that wants to keep creating?


This episode is a real conversation - honest, reflective, and human. I’m joined by the incredibly thoughtful Tiana Langedyk, and we talk about what it actually looks like to reclaim creativity on the inside of marketing teams.


Here’s what we get into:


✅ Tiana’s unforgettable story about her grandmother and how it shaped her view of optimism

âś… The pressure to perform in environments where creativity is crushed

✅ Why silence from your team isn’t always a good thing - and what leaders need to pay attention to

âś… How optimism can change culture - not just mood

âś… Practical insights for small business owners, team leaders, and anyone trying to keep the spark alive


🎯 One of the moments that really hit me was around silence.

As a leader, it’s easy to think a quiet team means things are good. But Tiana reminded me - that’s not always true. Sometimes silence means people have stopped feeling safe enough to speak.


This episode is for anyone navigating hard environments, anyone who feels like they’re constantly pushing uphill, and anyone who’s trying to lead (or just survive) with heart.


🛠️ Optimism isn’t about pretending everything’s fine. It’s about finding a way forward that honors your people.

And after this conversation, I truly believe it can save more than just our creativity - it can save the relationships behind the work.


🎧 Hit play now. This one’s worth your time.


🔥 If this episode gave you something to think about, share it with someone who needs to hear it.

💌 Want to be a guest or have an idea for a future episode? I’d love to hear from you.

Email me at borck@theog.co or on Linkedin

Tiana Langedyk on LinkedIn


🎙️ The Marketing Mirror Podcast is proudly presented by the brilliant team at One Group Agency. If you’re serious about marketing that deeply and truly connects, check them out at TheOG.co

The Marketing Mirror Podcast
Marketing isn’t about tricks, hacks, or chasing algorithms - it’s about people. Real people. Real connections. The Marketing Mirror Podcast is for business owners, marketers, and creators who are done with the BS & want marketing that actually works - because it’s built on trust, empathy, and real engagement. Every episode, we break down what works, what doesn’t, and the tools, strategies, and insights that help you connect with your audience in a way that’s not just real - but actually impactful. No hype. No fluff. Just marketing that matters. Brought to you by The One Group Agency