AI, Content, and the Listening Gap – Why Most Marketing Falls Flat (And How to Fix It)
You’re putting out content. Running ads. Maybe even using AI to crank out posts at scale. But engagement? Crickets.
🔥 Here’s the truth: It’s NOT your content. It’s NOT the algorithm. And you don’t need to post more or dump more money into ads.
The real issue? You’ve skipped the most important step in marketing - actually knowing who you’re talking to.
Most businesses assume marketing is about broadcasting. But the ones that actually connect? They know marketing is about listening.
In this episode of The Marketing Mirror, we’re diving deep into:
🔢 The #1 reason most marketing falls flat (and why even big brands get this wrong)
🔢 How businesses waste thousands on ads and AI-generated content - without realizing they’re marketing to no one
🔢 Why "target audience" doesn’t just mean demographics (and the real secret to creating content people actually care about)
🔢 What it actually means to listen (spoiler: it’s NOT social listening or tracking mentions)
🔢 A simple 3-step process to instantly improve engagement - without posting more, spending more, or guessing what works
🚀 Want an easy way to fix your marketing today?
By the end of this episode, you’ll have a practical framework to deeply, empathetically listen to your audience - and create content that speaks directly to them.
This is the kind of marketing that builds trust, long-term relationships, and actual business growth.
💩 PLUS: How to use AI as a validation tool (not a crutch) to refine your audience insights.
🎡 The Challenge:
This week, pick one specific audience segment and get curious.
Observe what they engage with, what excites them, what they ignore - and use that insight to create one piece of content that speaks directly to them. Do this, and you’ll start seeing real results.
🎧 Hit play now and let’s dive in!
🔥 If this episode adds value to your life, share it with someone who needs it!
💡 Got thoughts, feedback, or want to be a guest? I’d love to hear from you. Email me at borck@theog.co.
🎧 The Marketing Mirror Podcast is proudly presented by the brilliant team at One Group Agency. If you’re serious about marketing that deeply and truly connects, check them out at TheOG.co.