The AI Trap - How Brands Are Losing Their Authentic Voice (And How to Get It Back)

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The Marketing Mirror Podcast

Matt Borck | Partner, Chief Creative + Listening Officer at The One Group Agency

15 episodes

5 days ago

Marketing isn’t about tricks, hacks, or chasing algorithms - it’s about people. Real people. Real connections. The Marketing Mirror Podcast is for business owners, marketers, and creators who are done with the BS & want marketing that actually works - because it’s built on trust, empathy, and real engagement. Every episode, we break down what works, what doesn’t, and the tools, strategies, and insights that help you connect with your audience in a way that’s not just real - but actually impactful. No hype. No fluff. Just marketing that matters. Brought to you by The One Group Agency

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The AI Trap - How Brands Are Losing Their Authentic Voice (And How to Get It Back)

The Marketing Mirror Podcast

9 minutes 42 seconds

7 months ago

The AI Trap - How Brands Are Losing Their Authentic Voice (And How to Get It Back)

AI is everywhere. It’s powerful. It’s efficient. But is it changing your brand’s voice?

Be honest: when was the last time you read a brand’s post and thought,

💭 “Wow. That actually speaks to me.”

Can’t remember? You’re not alone.

🔹 Here’s the hard truth:

AI-generated content is EVERYWHERE. And while AI is an incredible tool, brands are falling into the trap of outsourcing their voice to machines. The result? A sea of content that sounds the same—polished, structured, and utterly forgettable.

🚨 The problem?
More content ≠ better content. More connection = better content.

When brands lose their authentic voice, they lose the only thing that truly builds trust, connection, and loyalty.

In this episode, we’re breaking down:

🔢 How AI is creating an authenticity crisis (and why audiences are tuning out)
🔢 Why brands are prioritizing speed over strategy—and how it’s killing engagement
🔢 The biggest mistake brands make when using AI for content (spoiler: it’s not what you think)
🔢 How to reclaim your brand’s voice while STILL using AI as a tool
🔢 3 simple, powerful strategies to make your content feel real, human, and authentic

🚀 Want to stand out in an AI-driven world?

By the end of this episode, you’ll have a practical, no-BS roadmap to keep AI working for you - without letting it steal what makes your brand you.

👀 PLUS: The shocking thing real prompt engineers say you’re doing wrong (hint: your AI prompts are WAY too short). I am not sure if Long prompts mean better prompts - and I talk about that in the episode. :)

🎡 The Challenge:

This week, audit your content. Does it actually sound like YOU? If not, it’s time to take your voice back.

🎧 Hit play now - because your brand’s voice is too important to lose.

🔥 If this episode gave you something to think about, share it with someone who needs to hear it!

💡 Got thoughts, feedback, or want to be a guest? I’d love to hear from you. Email me at borck@theog.co.

🎧 The Marketing Mirror Podcast is proudly presented by the brilliant team at One Group Agency. If you’re serious about marketing that deeply and truly connects, check them out at TheOG.co.