Today’s guest, Elaine Kapogines, is back to share her secrets to successfully achieving the perfect pitch. Leading Wiltshire Media, Elaine is a seasoned vet when it comes to achieving media coverage. She has helped dozens of businesses create efficient, streamlined and easy-to-execute strategies that focus on conversion and growth utilizing digital tools and automation. Today she is sharing her best kept PR pitch strategies with you. Our listeners can connect with Elaine on Instagram @wiltshire_media.
Hear right from Becca Grieb - host of the Marketing Brief - about one of the hottest topics in digital marketing: Facebook. You wanted to know more about Facebook for businesses and how to set up a Facebook campaign. This episode covers questions about how Facebook fits into marketing strategies, what type of budget you need, if Facebook ads are really worth it and how Facebook compares to Google Ads.
In episode 24 we are bringing back Ema Suvajac, entrepreneur and photographer for a second conversation. In her first appearance on The Marketing Brief we talked about building a brand, using photos to set your brand apart on social media, and why businesses need to invest in creative marketing tactics. She’s back to dive into how to use social media to build trust with your online audience - a crucial element to being a successful business owner. You can learn more about Ema and her work on Instagram @ema_suvajac, @emasuvajacphoto, @emaweddingco, and @evox.studios.
In episode 23 our guest is Jenna Falk, Entrepreneur and Owner at Ocean Spray Galiano. Jenna started her business with one mission in mind: “to create ethical and sustainable slow fashion and art.” We’re chatting with her in today’s episode to learn more about slow fashion, eco-friendly business choices, conscious consuming, and marketing strategies for small businesses. You can connect with Jenna and her business on Instagram @oceanspraygaliano.
Becca and Jenna stay on at the end of this episode for a bonus G&A session where Jenna picks Becca's brain on some of her top small biz marketing questions.
In today’s episode we are taking a step back to focus on a topic that you have been asking about: wellbeing. Specifically, we are talking about the academic culture of overwork - what it means and how we can avoid it. Our guest is Christine Streeter, PhD candidate at Carleton University in Ottawa.
Today’s guest is Karen Coviello, VP of Affiliate Success at Habitat for Humanity. In this episode we are covering topics like what is strategic planning; where do we start with building a strategic plan; how do we strategize with stakeholders in mind and build up their engagement and commitment to our brands. You can connect with Karen on Instagram @karen_coviello and Habitat for Humanity @habitatforhumanity.
Today’s guest, Elaine Kapogines, is sharing her secrets on how to score local media coverage. Wiltshire Media made the shift away from publishing to focus exclusively on supporting other businesses under the umbrella of PR, media relations, and content creation. Since then, the company has helped dozens of businesses create efficient, streamlined and easy-to-execute strategies that focus on conversion and growth utilizing digital tools and automation. You can connect with Elaine on Instagram @wiltshire_media.
What is a soulpreneur? What is brand alignment and how can we achieve it? How do we connect our business goals with our individual missions and callings? These are the questions we are tackling in today’s episode. Our guests are design experts and are joining us to share their top tips on design, branding and content creation. You can learn more about Vitina, Lesley and their business on Instagram @aligncreativeminds.
In episode 18 we are chatting with Brian G Johnson, Entrepreneur, Author & YouTube Coach. Everybody begins their YouTube journey from zero. In a one-year period, Brian gained over 10K subscribers and drove over 500K in views on his YouTube channel. In this episode we are diving into exactly this - how to develop a YouTube brand, create a compelling message, and amplify it to your audience. You can follow Brian on YouTube at briangjohnsontv.
In episode 17 we are chatting with Steve Young - playwright, screenwriter, producer, director and actor. In today’s episode we are hearing Steve’s story about how his career evolved from marketing expert to playwright. We’re covering topics like screenwriting, what goes into this process, and marketing strategies for local theatre. You can connect with Stephen Young directly on LinkedIn.
In episode 16 we are chatting with Jen Cote, SEO & Content Marketing Specialist at DOZR. Jen spends her days writing long and short-form content for a variety of mediums. Her goal is to create compelling content while enhancing the brand’s organic reach and ranking on Google. Today we’re covering topics like what is search engine optimization (SEO), how to identify blog topics to enhance a SEO strategy, the value in writing short and long form content, and how to drive value through a content marketing strategy. You can connect with Jen on LinkedIn.
In episode 15 we are chatting with Jeff Gadway, Cofounder and Chief Strategy Officer at Galvanize Worldwide. Jeff is a driven marketer fueled by passion and curiosity. Jeff approaches marketing as storytelling and helps businesses to connect all the pieces (product, market, strategy, customer insight) together to tell the most simple, compelling stories that ultimately drive customer action. In today’s episode we are diving into a topic that Jeff has a lot of experience in - product marketing. We are starting from the beginning - what is product marketing and how can we develop solid strategies for our businesses? You can connect with Jeff Gadway on LinkedIn or Instagram @jeffgadway.
In episode 14 we are chatting with Victoria Ford, Marketing Communications Manager at the YMCA of Cambridge, Kitchener & Waterloo, and Owner of Delve Solutions. To tell a good story, you need to have good ears. Victoria's passion for design thinking means she spends a lot of time in the muck asking hard-hitting questions and listening to the answers (both spoken and silent) to create impactful and engaging content experiences. You can connect with Victoria Ford on LinkedIn or on Instagram @victoria_delves.
In episode 13 we are revisiting events with Megan Gallinger, Events Lead at Communitech. Megan is bringing a fresh perspective on corporate event marketing - everything from what goes into these events, to how the pandemic has shifted these strategies. Megan brings a wealth of knowledge and experience to today’s episode, having worked for Communitech - an organization supporting the entire “Community of Tech” in Canada. Communitech plans and hosts several large events throughout the year and Megan and her team play a key role in the execution of these events. You can learn more about Communitech on Instagram @communitech and connect directly with Megan on LinkedI
In episode 12 we are chatting with Matthew Gutsch, Public Relations, Outreach and Media Manager at Statistics Canada. Matt is a broadcast and media pro, which is why he is joining us on today’s episode to chat about what it takes to manage your brand’s reputation and why this matters more now than ever. We’re covering topics like building relationships with external stakeholders, raising a company's profile through external relations, and broadcast and media’s role in reputation management. You can connect with Matthew Gutsch on LinkedIn.
In episode 11 we sit down with Kyle Ford, mortgage agent and real estate investment expert. In this episode we dive into topics like investment properties, creative financing, making smart financial decisions, and how to market your second properties to help create a solid second stream of income.
In episode ten we are chatting with Karl Nieva, Senior Business Consultant - otherwise known as Chief Dining Officer - at Promotional Elements. Karl has been my go-to for years for all things SWAG and branded merchandise, and he is an amazing relationship builder. We’re talking about customer service and building trust with customers… and why it matters now more than ever. You can follow Karl on Instagram @thekarltopia.
In episode nine we are taking a break from marketing to chat about a topic every business leader needs to be thinking about: employee wellbeing. Today’s guest is Jim Moss, Leader of Community Impact at WorkWell. Jim invests his days working to build happier workplaces through research, data and behavioural sciences. You can connect with Jim on LinkedIn to learn more about his experience and work.
In episode eight we are chatting with entrepreneur, senior hair stylist and makeup artist, Gabriela Soares. Gabi is a seasoned vet in the beauty industry. She has travelled and worked internationally, and her portfolio of work includes makeup and hair for film, television, commercial print, fashion editorial and runway. In episode 8 we are diving into Gabi’s YouTube channel - which has 1M+ views - and getting the scoop from her on what it takes to grow a successful YouTube channel. You can follow Gabi on YouTube and Instagram @glamgirlgabi.
In episode seven we are chatting with Stephanie Cooper, Lead Planner & Owner at Sprightly Events. In this episode we are discussing topics like what is event marketing, how do events enhance a marketing strategy, and how COVID is changing events for both marketers and those attending. You can follow Stephanie and her business on Instagram @thestephcooper and @sprightlyevents.