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The Marketing Brief
Becca Grieb
26 episodes
4 days ago
The Marketing Brief is a podcast for business leaders, marketing experts, and entrepreneurs wearing many hats (small biz owners, we see you). Hosted by Becca Grieb, award-winning digital marketing and communications pro, episodes will be published weekly on Thursdays. Each episode will feature a conversation and case study with a business bad-ass. We’ll dive into the challenges, successes, marketing tools and tactics that helped to achieve success within their business strategy. The goal? To bring proven, real-life marketing solutions to you for immediate implementation into your day-to-day processes and strategies.
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Marketing
Business
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All content for The Marketing Brief is the property of Becca Grieb and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
The Marketing Brief is a podcast for business leaders, marketing experts, and entrepreneurs wearing many hats (small biz owners, we see you). Hosted by Becca Grieb, award-winning digital marketing and communications pro, episodes will be published weekly on Thursdays. Each episode will feature a conversation and case study with a business bad-ass. We’ll dive into the challenges, successes, marketing tools and tactics that helped to achieve success within their business strategy. The goal? To bring proven, real-life marketing solutions to you for immediate implementation into your day-to-day processes and strategies.
Show more...
Marketing
Business
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Strategic Storytelling
The Marketing Brief
47 minutes 8 seconds
4 years ago
Strategic Storytelling

In episode 14 we are chatting with Victoria Ford, Marketing Communications Manager at the YMCA of Cambridge, Kitchener & Waterloo, and Owner of Delve Solutions. To tell a good story, you need to have good ears. Victoria's passion for design thinking means she spends a lot of time in the muck asking hard-hitting questions and listening to the answers (both spoken and silent) to create impactful and engaging content experiences. You can connect with Victoria Ford on LinkedIn or on Instagram @victoria_delves.

The Marketing Brief
The Marketing Brief is a podcast for business leaders, marketing experts, and entrepreneurs wearing many hats (small biz owners, we see you). Hosted by Becca Grieb, award-winning digital marketing and communications pro, episodes will be published weekly on Thursdays. Each episode will feature a conversation and case study with a business bad-ass. We’ll dive into the challenges, successes, marketing tools and tactics that helped to achieve success within their business strategy. The goal? To bring proven, real-life marketing solutions to you for immediate implementation into your day-to-day processes and strategies.